Automotive Sales Consultant

Automotive Sales Consultant (Sales Associate) – Peace River Ford

Location: Peace River, Alberta
Job Type: Full-Time
Compensation: Commission-Based with Uncapped Earning Potential

Build Your Sales Career at Peace River Ford!

Love working with people? Passionate about cars? Motivated by unlimited earning potential?

Peace River Ford, part of the Go Auto family, is growing! We're looking for two motivated

Automotive Sales Consultants to join our team in Peace River, Alberta.

Whether you're an experienced automotive salesperson or a driven sales professional ready for a new opportunity, we want to hear from you.

At Peace River Ford, you'll have the opportunity to earn uncapped commissions, represent a trusted automotive brand, and build a rewarding career with one of Canada's leading automotive dealership groups.

Your ambition drives your success. We'll provide the tools, training, and support to help you get there.

Why Join Peace River Ford?

• Uncapped Commission Potential – Your earning potential grows with your performance. The more vehicles you sell, the more you can earn!
• Sales Opportunities – Connect with customers shopping for new Ford vehicles and quality pre-owned cars, trucks, and SUVs.
• Extensive Vehicle Selection – Access new and used inventory across the Go Auto dealership network.
• Training & Development – Build your sales skills with Go Auto University, ongoing coaching, and mentorship.
• Career Advancement – Explore opportunities to grow into Sales Management, Finance, and other leadership positions.
• Paid Vacation – Enjoy three weeks of vacation after your first year, increasing with tenure.
• Health & Dental Benefits – Access comprehensive benefits, including a health spending account, subject to eligibility.
• Employee Investment Program – Participate in Go Auto's employee investment program, subject to program terms.
• Supportive Team Environment – Work with a dealership team committed to customer satisfaction and professional growth.

What You'll Do

As an Automotive Sales Consultant, you'll help customers find the right vehicle while delivering an outstanding buying experience.

Your responsibilities will include:

• Welcome customers and understand their vehicle needs, preferences, and budgets.
• Present new Ford vehicles and pre-owned inventory, including cars, SUVs, and trucks.
• Conduct vehicle demonstrations and test drives.
• Respond to incoming sales leads, online inquiries, and customer referrals.
• Build lasting relationships through professional follow-up and exceptional customer service.
• Explain vehicle features, technology, warranty options, and available financing solutions.
• Work collaboratively with Sales Managers and Finance teams to complete vehicle purchases.
• Maintain accurate customer information and follow-up activities using dealership CRM tools.
• Achieve individual sales targets while contributing to dealership success.

What We're Looking For

We're looking for confident, outgoing individuals who enjoy meeting people, solving problems, and achieving results.

Our ideal candidate has:

• Previous automotive sales, retail sales, or customer service experience preferred.
• Strong interpersonal, communication, and negotiation skills.
• A positive attitude and genuine interest in helping customers.
• Self-motivation, accountability, and a results-driven mindset.
• The ability to learn quickly and adapt to new products and technologies.
• Comfortable working in a commission-based sales environment.
• A valid driver's licence and ability to meet dealership driving requirements.
• Current AMVIC salesperson registration or eligibility to obtain registration.
• Availability to work during dealership business hours, Monday to Saturday, 9:00 AM–5:00 PM.

No automotive sales experience? No problem!

If you have a strong work ethic, excellent people skills, and the motivation to succeed, we encourage you to apply. We'll help you develop the automotive product knowledge and sales techniques needed to build your career.

Start Your Automotive Sales Career

We're looking for people who bring energy, ambition, accountability and a genuine commitment to customers.

Apply directly through Go Auto Careers: https://www.goauto.ca/about/careers

Search: Sales Associate (Peace River Ford)

Job ID: 2026-25599

Apply today and start your journey with Peace River Ford and Go Auto!