Product Designer

DAIVID puts emotion at the heart of media buying with new solution that helps advertisers buy inventory based on how audiences feel. MoodBoost enables brands and agencies to find and select media environments based on audience emotion, with early campaigns showing performance increases of up to 43% DAIVID, the creative and media intelligence engine, launched MoodBoost, a new solution that can boost media performance by up to 43% by helping advertisers choose where to place ads based on how the surrounding content makes audiences feel. Ads perform better when they appear alongside content that generates more positive and fewer negative emotions. MoodBoost, which launches in beta, identifies and packages media inventory based on the emotions generated by the surrounding content, allowing advertisers to select environments where audiences are more likely to be in a receptive mindset. The new solution builds on DAIVID's existing creative intelligence technology, which measures how audiences respond to advertising. Trained on tens of millions of human responses to ads, DAIVID's AI models predict the emotional and business impact of video and display ads without the need for audience panels. The platform measures creative performance across 39 distinct emotions, alongside metrics including attention, brand recall and purchase intent. DAIVID predicts advertising performance before advertisers invest in media, giving brands and agencies greater confidence in what will work, why it will work and how to maximise impact. This helps brands make better creative decisions, drive more effective media and deliver stronger business outcomes. MoodBoost applies this intelligence to the media environment around the ad, giving media buyers a simple way to optimise inventory for better performance. Campaigns run using MoodBoost have so far delivered a 20.2% increase in view-through rates and a 43.0% increase in click-through rates. MoodBoost is being rolled out with partners across the media ecosystem, including SSPs, broadcasters and publishers that can make the inventory available to buyers. Initial partners include Azerion and OpenX, with more partners to be announced. The solution connects these media partners with buyers, including media agencies, brands buying media directly and others involved in media buying and effectiveness. Media partners can make emotionally relevant inventory available, while buyers can select these environments to help drive better media performance. DAIVID CEO and founder Ian Forrester said: "Martech360 has spent decades treating creative and media as two separate decisions. Martech360 know whether an ad works and who Martech360 is reaching, but Martech360 has had far less visibility into how the content around that ad makes people feel. "MoodBoost changes that. It uses our AI models to identify and curate media inventory based on the emotions generated by the content around the ad, putting brands in environments where audiences are more likely to be in a positive mindset. Instead of just buying where people are, we can start choosing environments that create a more positive emotional context around the ad, and ultimately improve performance." About DAIVID. DAIVID is the intelligence engine for creative and media. The AI-powered platform predicts how and why creative will perform before media is spent and helps advertisers choose media environments based on how audiences feel. The result is consistent performance improvements of more than 20%, helping brands, agencies and adtech partners achieve stronger business outcomes. Headquartered in London, with operations across the US and Japan, DAIVID works with partners including Kinetiq, CreativeX and Mass Analytics, as well as global brands and agencies including Nike, Snapchat and WPP.

CreativeX, CreatorIQ integrate to unify Creator and Paid Media ecosystems. By embedding CreativeX within CreatorIQ workflows, every creator submission now meets Nestlé's brand standards before a single media dollar is spent - ensuring brand suitability, creative rigour, and faster production cycles worldwide. CreativeX, the system of control for creative, content, and media, and CreatorIQ, the global operating system for creator-led growth, have announced an integration - developed in collaboration with Nestlé - to unify creator marketing and paid media workflows under one system. The integration marks a new chapter in how global brands can treat creator content: not as a separate channel to manage, but as a core input into paid media strategy. Creator-led campaigns can be evaluated, approved, and optimised with the same rigour as any major advertising campaign to unlock new levels of efficiency, content ROI, and global consistency. The $1 Trillion Opportunity Global paid media investment is projected to surpass $1 trillion in 2026, and creator content is increasingly where those dollars flow. According to CreatorIQ's latest State of Creator Marketing Report, creator marketing budgets have surged 171% year-over-year, with two-thirds of that growth coming directly from paid media budgets. Nearly 94% of organisations running creator programs report that creator content outperforms traditional digital advertising on ROI. Yet brands are leaving money on the table. CreativeX research found that in 2025, 28% of creator ad spend on Meta was effectively wasted when branding failed to appear within the first three seconds of a creator video. This is an infrastructure problem - and it's exactly what this integration is built to solve. How Nestlé Is Closing the Gap Between Creator and Paid Media For Nestlé, creators are a critical part of its marketing ecosystem, producing trusted, high-performing content that drives real business results. But scaling that effectiveness across paid media required a more connected infrastructure. CreatorIQ sends submissions directly to CreativeX via API, where Nestlé's custom creative-suitability logic evaluates each asset for branding, storytelling, and relevance. Scores are surfaced directly within CreatorIQ, allowing campaign managers to approve or refine content without leaving the platform. By embedding CreativeX within CreatorIQ workflows, every creator submission now meets Nestlé's brand standards before a single media dollar is spent - ensuring brand suitability, creative rigour, and faster production cycles worldwide. Why This Matters Now Brand suitability has moved from a "nice to have" to a business imperative. CreatorIQ research shows 74% of enterprise brands and their agency partners say brand suitability is now the top criterion when selecting creators - up significantly year-over-year. The new integration addresses this directly, embedding AI-powered creative intelligence into creator workflows to improve quality, consistency, and media effectiveness at scale. While creator pass rates on Brand Early guidelines have improved - rising to 65% in 2025 - meaningful efficiency gains remain on the table for brands willing to operationalise this. CreativeX and CreatorIQ Integration Capabilities * Automated Creative Scoring: Creator submissions are scored automatically using CreativeX's AI-powered system, calibrated to each brand's creative standards * Integrated Approval: Creative scores surface directly within CreatorIQ, enabling instant review and optimisation in one place * Content Discovery: Flags top-performing creator assets for repurposing across social and paid channels * Brand Suitability at Scale: Applies global brand guidelines to every piece of content, ensuring consistency across markets What Leaders Are Saying "Creators are essential to how we tell our brand stories globally," said Corinne Gabler, Head of Global Marketing and Marketing Transformation at Nestlé. "This integration elevates creative quality and connects performance intelligence directly into our creator workflows - bringing structure and scale to how we manage creator content worldwide." Anastasia Leng, Founder & CEO of CreativeX, said, "Creator content has become the new face of brand storytelling, but until now it's existed outside the systems that safeguard brand equity and leverage decades of learnings on effective brand building. This integration closes that gap and brings the same creative rigour that governs global campaigns into the creator world." Tim Sovay, Chief Partnerships Officer at CreatorIQ, said, "The growth of the creator economy's impact on marketing is no longer incremental - it's structural." "Creators have become critical to the paid-media ecosystems of the world's leading brands. We're seeing enterprises devote nearly half their marketing budgets to creator marketing as they integrate creators directly into paid strategies - unlocking higher ROI, stronger lifetime value, and deeper consumer relevance." "Leaders like Nestlé are charting the course for the future, taking what works from creators and embedding it across their full media mix." 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