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WPP Media

AI-native global media services network

Manager Programmatic

Performance & Paid MarketingConfirmed live in the last 24 hours
Full-timeDüsseldorf, GermanyNo salary listed

About the Job

Requirements

  • A completed university degree focused on Marketing, Media Studies, or comparable training.
  • More than 1–2 years of professional experience in online marketing.
  • Practical experience with the digital media landscape, including demand-side platforms, data, inventory, and advertising and audience verification technologies.
  • Ability to communicate confidently in German and English.
  • Ability to structure information and present complex topics clearly using Excel and PowerPoint.

Responsibilities

  • Develop programmatic activities and carry out their operational implementation for clients.
  • Regularly analyze campaign results, derive appropriate optimization measures, and apply and further develop best practices with the team.
  • Monitor ongoing campaigns in demand-side platforms and ensure setups are correctly configured and continuously optimized.
  • Support the selection of suitable target audiences, technologies, and inventory for programmatic buying.
  • Optimize programmatic media buying, monitor relevant key performance indicators, and work toward agreed performance targets.
  • Work closely with specialist teams and external partners in an international environment.

About the Company

WPP Media

AI-native global media services network

WPP Media is a global media services arm that manages more than $60 billion in annual advertising investments for leading brands. It operates across a network of established agencies (Mindshare, Wavemaker, EssenceMediacom) and combines media planning, data, production, and commerce through its proprietary WPP Open platform. Its Open Intelligence data model uses real-time behavioral signals to drive predictive, faster, and smarter marketing campaigns. The company positions itself as an AI-native media collective, consolidating capabilities under a single technology stack to improve efficiency and scale for advertisers. Its goal is to help clients buy and optimize media more effectively by leveraging integrated data, advanced analytics, and automated execution at scale.

Company size
51-200
Company stage
Not listed
Total funding
Not listed
Headquarters
New York City, New York
Founded
2003

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