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Wonderskin

Wonderskin

Direct-to-consumer cosmetics brand with long-wear

Area Sales Manager - London and South UK

Full-Time
No salary listed
Mid
London, UK
In Person

The role covers retail locations across London and South UK.

About the job

Requirements
  • Experience in field sales, retail, or a comparable commercial role.
  • A strong understanding of sales, product knowledge, events, operations, and the retail market.
  • Ability to build and maintain strategic retailer partnerships and face-to-face relationships.
  • Ability to educate store teams and customers on brand messaging, product differentiation, assortment, and product application.
  • Ability to deliver sales coaching, model sales techniques, observe performance, and provide feedback across varying consumer profiles, including cross-selling.
  • Ability to create and schedule social media reels, posts, and stories for Facebook, Instagram, and TikTok.
  • Ability to work at designated retail locations across the assigned area.
Responsibilities
  • Represent Wonderskin at designated retail locations within the assigned area.
  • Drive sales, achieve company objectives, maximise revenue, and grow customer loyalty.
  • Develop and execute strategic plans across the territory to deliver sales and brand presence in stores.
  • Capture consumer insights, sales trends, and traffic patterns to identify learnings that grow sales and build brand presence.
  • Monitor inventory levels and communicate stock needs or issues that may inhibit business.
  • Support the Head Office team in driving sales and brand awareness, communicating sales goals and client engagement strategy.
  • Create and maintain strategic retailer partnerships.
  • Meet regularly with store and department managers and update them on business opportunities.
  • Build the brand's presence through key relationships within the retail space.
  • Execute in-store events that grow brand awareness, sales, and loyalty.
  • Report event results and learnings to maximise the effectiveness of the market calendar over the long term.
  • Drive brand education and ensure staff are well-versed in brand messaging, differentiation, and assortment.
  • Educate teams on top-selling products and strengthen their ability to recommend products relevant to each customer.
  • Create captivating content for Facebook, Instagram, and TikTok.
  • Schedule social media reels, posts, and stories.

About the company

Wonderskin makes skincare and color cosmetics focused on long-lasting, smudge-proof makeup and sells directly to consumers through its website. Its products, like the 1440 Longwear Eyeliner, are designed to stay put for a full day with minimal application effort. The brand differentiates itself with true long-wear performance, professional collaborations with celebrity makeup artists, and a direct-to-consumer model supported by promos like free gifts and free shipping. Its goal is to build a recognizable high-performance beauty brand by delivering durable products and leveraging expert partnerships.

Company Size

51-200

Company Stage

Series A

Total Funding

$50M

Headquarters

New York City, New York

Founded

2020

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Simplify's Take

What believers are saying

  • January 2026 cleansing balm launch broadens Wonderskin beyond color cosmetics.
  • June 2026 Belgium rollout extends distribution after Boots, Nordstrom, and Urban Outfitters.
  • Retail expansion plus new categories support higher lifetime value and lower DTC dependence.

What critics are saying

  • TikTok Shop logistics rules in 2026 increase channel dependence and margin pressure.
  • DTC, Amazon, and TikTok Shop still anchor revenue; platform policy shifts hit fast.
  • A single hero lip-stain franchise leaves Wonderskin exposed if repeat demand softens.

What makes Wonderskin unique

  • TikTok-viral Wonder Blading Lip Stain Masque drives Wonderskin's brand awareness and social proof.
  • May 2025 $50 million Insight Partners round funds retail expansion and product innovation.
  • Sephora approved 350-store endcap rollout in September 2025 after under three months.

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Benefits

Remote Work Options

Growth & Insights and Company News

Headcount

6 month growth

13%

1 year growth

13%

2 year growth

23%
PR Newswire
May 7th, 2025
Wonderskin Closes $50M Series A Round to Accelerate Retail Expansion and Product Innovation

/PRNewswire/ -- Wonderskin, the innovative beauty brand behind TikTok's viral peel-off Wonder Blading Lip Stain Masque and many other award-winning,...