FP&A Implementation Manager

Vietnam's savvy shoppers spend 44% more online than general consumers. This group drives an estimated annual e-commerce marketplace spending gap of 2.2 billion USD, with their reported spending accounting for nearly one-third of total e-commerce spending in Vietnam, according to a regional e-commerce report recently released in Ho Chi Minh City. 3 giờ trước Ho Chi Minh City (VNS/VNA) - Around one in four Vietnamese online shoppers are classified as "savvy shoppers", consumers who are more deliberate in how they assess products, optimise value, manage risk and use digital tools, and spend 44% more per month than general shoppers. This group drives an estimated annual e-commerce marketplace spending gap of 2.2 billion USD, with their reported spending accounting for nearly one-third of total e-commerce spending in Vietnam, according to a regional e-commerce report recently released in Ho Chi Minh City. The 2026 eCommerce Savvy Shopper Report: Southeast Asia, conducted by market data firm Cube in partnership with Lazada, surveyed 6,000 consumers in Singapore, Malaysia, Thailand, Vietnam, the Philippines and Indonesia, delivering new insights into how regional consumers research, compare, verify information, and make online purchasing decisions. Savvy shoppers were identified as consumers who scored above the regional median across product and seller verification, value optimisation, confidence and protection, and digital fluency. Vietnam also recorded the second-highest estimated annual spending gap in Southeast Asia between savvy and general shoppers, second only to the Philippines. The report also found that 22% of online shoppers in Vietnam lacked only one of the four criteria required to qualify as savvy consumers, with the most common remaining gap being verification. Overall, 47% of Vietnamese online shoppers are already savvy or on the cusp of becoming savvy, indicating substantial potential for the e-commerce market to capture greater value in the future. Savvy shoppers actively compare offers, authenticate information, and choose reputable shopping channels to secure better overall value. They also participate more deeply across the e-commerce ecosystem. Some 72% shop online several times a week, 59% allocate more than half their budget to official brand stores, and 54% are willing to pay more for stronger purchase protection. Furthermore, 86% regularly look off-platform to discover products, 88% actively seek information, and 91% verify products or sellers before purchasing. The report also indicates that Vietnamese shoppers increasingly seek better value without compromising trust. While 47% are willing to accept longer delivery times for better deals, 38% wait for mega-campaign sales, and 33% spend extra time comparing promotions, only 12% are willing to accept lower assurances regarding product authenticity, warranties, returns, or refunds in exchange for steeper discounts. This demonstrates that e-commerce is no longer solely a race on price, but a competition centred on real value and peace of mind. Simon Torring, Co-founder of Cube, said: "Savvy shopping is not simply about price sensitivity; it is about consumers becoming more deliberate, informed, and confident in the way they navigate e-commerce." Do Cao Quoc Huy, Director of Retail & Category Management at Lazada Vietnam, said Vietnamese consumers are becoming increasingly savvy, deliberate, and discerning in their purchases. This behavioural shift was demonstrated during the recent 9.9 Mega Brands Sale on Lazada. Orders valued over 100 USD accounted for 42% of the platform's total gross merchandise value (GMV), with three out of every four orders placed on LazMall, Lazada's dedicated authentic brand channel. These factors helped nearly double Lazada's average order value year-on-year. Electronics and FMCG were among the top revenue-generating categories. "Vietnam's e-commerce market is entering a more mature phase - not only in transaction scale, but in the quality of consumption and levels of consumer trust. "Deep discounting during mega campaigns yields only short-term sales spikes. In the long run, brands need to build sustainable trust, establish presence at the right consumer touchpoints, provide sufficient information to empower informed choices, and optimise the end-to-end journey from pre-purchase to post-purchase," he said./. 09/10/2026 13:29 Experts stressed that rural tourism can develop sustainably only when local communities actively participate and benefit from it. Investment in transport, accommodation and attractions must go hand in hand with clean water, waste treatment, hygiene, traditional craft preservation and environmental protection. 09/10/2026 12:39 The reopening will shorten the distance between Vietnam's southernmost region and major economic hubs. It is also expected to give local growth a major lift and help Ca Mau province reach double-digit expansion. 09/10/2026 10:20 Vietnam's market is not only expanding rapidly but also entering a more mature phase. VinFast's rising sales highlight the growing role of domestic EV manufacturers in Vietnam's automobile market. 09/10/2026 09:42 Vietnam, Thailand and the Philippines stood out for P2P activity, while Singapore and Australia saw notable growth in transactions conducted through platforms serving financial institutions. 09/10/2026 09:23 Prime Minister Le Minh Hung said that economic, trade and investment cooperation constitutes an important pillar of bilateral ties, which has achieved positive results. However, considerable room remains for further expansion to match the strong political ties and the potential of both countries. 09/10/2026 05:33 Deputy PM Thang, who is also head of the committee, urged ministries and agencies to coordinate closely to deliver effective fiscal and macroeconomic policies. The aim is to control inflation, stabilise the macroeconomy, ensure major economic balances, create room to support growth and bolster the economy's resilience to external shocks. 09/10/2026 03:20 After setting a record of more than 11.3 billion USD in 2025, bilateral trade reached about 8.7 billion USD in the first eight months of 2026, up 8.3% year on year. Vietnam is currently Cambodia's third-largest trading partner, its second-largest source of imports and second-largest export market. 09/10/2026 01:14 Lauding the dedication of Unitel's leaders, officials and employees, PM Le Minh Hung stressed that Unitel must demonstrate the highest determination to push through all obstacles and contribute to both countries' development. 08/10/2026 23:41 Among large enterprises, Vinpearl topped the overall ranking and led the hotel and tourism sector. Others in the top 10 were Vinamilk, Masan Consumer, Hoa Sen Group, Samsung Electronics HCMC CE Complex, Masan Group, FPT IS, Acecook Vietnam, Viettel Construction and Lotte Mart. 08/10/2026 21:11 Vietnam attaches importance to strengthening cooperation with Indian states boasting strong economic potential, including Gujarat, to further advance the two countries' Enhanced Comprehensive Strategic Partnership, particularly in the economy, trade and investment, said Ambassador Trinh Minh Manh. 08/10/2026 20:30 The World Bank has stressed the need to connect global companies with domestic suppliers, improve the business climate and develop supply-chain finance solutions. Those steps will let domestic firms gradually meet requirements on quality, technology, costs and delivery times, and position them to become suppliers to multinational corporations. 08/10/2026 19:35 Vietnam's domestic wood market could grow from around 5 billion USD in 2025 to 7-7.7 billion USD by 2030, representing annual growth of 7-9%. 08/10/2026 19:20 The opening-hour buying and selling rates at major commercial banks fell sharply from the October 8 trading session. 08/10/2026 19:08 Vietnam has maintained robust growth, outperforming other Southeast Asian economies. Its ongoing government reforms aimed at streamlining the state apparatus, promoting the private sector, improving the institutional framework and developing capital markets will strengthen the country's growth potential and economic resilience. 08/10/2026 16:22 The great friendship, special solidarity, comprehensive cooperation and strategic cohesion between Vietnam and Laos, and between Laos and Vietnam, are an invaluable asset of the Vietnamese and Lao Parties, States and people. It is the responsibility of today's generation to transform this invaluable political asset into new resources for the development of the two countries' people. 08/10/2026 09:23 Industrial site selection was previously driven largely by land prices, location and access to markets. However, as supply chains become more complex and manufacturing projects face higher technical requirements, businesses are increasingly assessing sites based on their long-term operational capabilities. 08/10/2026 06:30 Discussions focused on improving the quality of human resources to meet the changing demands of the economy, with people placed at the centre of innovation, productivity growth and competitiveness enhancement. 08/10/2026 04:54 Under the LOIs, VinFast and its partners will establish more than 50 e-motorcycle showrooms in 34 cities across 15 states and territories of India. 08/10/2026 04:42 Lam Dong is particularly interested in sectors in which Korean businesses have strengths, including agriculture, green energy, the circular economy, high-quality tourism, healthcare, education, human resources training and digital transformation, an official said. 08/10/2026 01:14 Vietnam's e-commerce market reached approximately 31 billion USD in 2025, ranking among the world's top 10 and third in ASEAN, she said, adding that this had laid the foundation for digital exports.

Việt Nam's savvy shoppers spend 44% more online than general consumers. October 09, 2026 - 08:25 Around one in four Vietnamese online shoppers are classified as "savvy shoppers", consumers who are more deliberate in how they assess products, optimise value, manage risk and use digital tools, and spend 44 per cent more per month than general shoppers. HCM CITY - Around one in four Vietnamese online shoppers are classified as "savvy shoppers", consumers who are more deliberate in how they assess products, optimise value, manage risk and use digital tools, and spend 44 per cent more per month than general shoppers. This group drives an estimated annual e-commerce marketplace spending gap of US$2.2 billion, with their reported spending accounting for nearly one-third of total e-commerce spending in Việt Nam, according to a regional e-commerce report released in HCM City on October 6. The 2026 eCommerce Savvy Shopper Report: Southeast Asia, conducted by market data firm Cube in partnership with Lazada, surveyed 6,000 consumers in Singapore, Malaysia, Thailand, Việt Nam, the Philippines and Indonesia, delivering new insights into how regional consumers research, compare, verify information, and make online purchasing decisions. Savvy shoppers were identified as consumers who scored above the regional median across product and seller verification, value optimisation, confidence and protection, and digital fluency. Việt Nam also recorded the second-highest estimated annual spending gap in Southeast Asia between savvy and general shoppers, second only to the Philippines. The report also found that 22 per cent of online shoppers in Việt Nam lacked only one of the four criteria required to qualify as savvy consumers, with the most common remaining gap being verification. Overall, 47 per cent of Vietnamese online shoppers are already savvy or on the cusp of becoming savvy, indicating substantial potential for the e-commerce market to capture greater value in the future. Savvy shoppers actively compare offers, authenticate information, and choose reputable shopping channels to secure better overall value. They also participate more deeply across the e-commerce ecosystem. Some 72 per cent shop online several times a week, 59 per cent allocate more than half their budget to official brand stores, and 54 per cent are willing to pay more for stronger purchase protection. Furthermore, 86 per cent regularly look off-platform to discover products, 88 per cent actively seek information, and 91 per cent verify products or sellers before purchasing. The report also indicates that Vietnamese shoppers increasingly seek better value without compromising trust. While 47 per cent are willing to accept longer delivery times for better deals, 38 per cent wait for mega-campaign sales, and 33 per cent spend extra time comparing promotions, only 12 per cent are willing to accept lower assurances regarding product authenticity, warranties, returns, or refunds in exchange for steeper discounts. This demonstrates that e-commerce is no longer solely a race on price, but a competition centred on real value and peace of mind. Simon Torring, Co-founder of Cube, said: "Savvy shopping is not simply about price sensitivity; it is about consumers becoming more deliberate, informed, and confident in the way they navigate e-commerce." Đỗ Cao Quốc Huy, Director of Retail & Category Management at Lazada Việt Nam, said Vietnamese consumers are becoming increasingly savvy, deliberate, and discerning in their purchases. This behavioural shift was demonstrated during the recent 9.9 Mega Brands Sale on Lazada. Orders valued over $100 accounted for 42 per cent of the platform's total gross merchandise value (GMV), with three out of every four orders placed on LazMall, Lazada's dedicated authentic brand channel. These factors helped nearly double Lazada's average order value year-on-year. "Việt Nam's e-Ccommerce market is entering a more mature phase- not only in transaction scale, but in the quality of consumption and levels of consumer trust. "Deep discounting during mega campaigns yields only short-term sales spikes. In the long run, brands need to build sustainable trust, establish presence at the right consumer touchpoints, provide sufficient information to empower informed choices, and optimise the end-to-end journey from pre-purchase to post-purchase," he said. - VNS

Cube simplifies transaction analysis with its new Drilldown. Cube launches Drilldown, a Spreadsheet App feature that links a consolidated value to the transactions that make it up. Analyses can be created from a cell or filters, saved, refreshed, and modified. Results respect access rights, with a limitation when the data volume becomes too large. Cube enhances the analytical capabilities of its Spreadsheet application with a new feature called Cube Drilldown. It enables users to move from a consolidated value in a spreadsheet to the transactions that make it up, providing a better understanding of the origin of financial data. Move from a figure to the transactions that make it up. In reporting and financial performance management tools, an amount displayed in a table does not always provide immediate access to the underlying detail. With Cube Drilldown, users can select a cell in the Spreadsheet App and request the transactions corresponding to that value. Cube then opens a new tab containing the transaction details and saves this analysis as a dedicated range. Users can therefore return to the same analysis later without having to repeat the process. This approach provides a more granular view of the data. Rather than limiting themselves to a consolidated value, users can examine the elements that make it up. Build an analysis directly from filters. Cube also enables users to create a Drilldown without starting from an existing figure. The user selects the "Transactions" mode, then defines the dimensions and members to use as filters before retrieving the data. In this mode, the areas usually dedicated to rows and columns are hidden. The selections directly define the scope of the analysis, and Cube returns the transactions at the most detailed level available. This option can be particularly useful for targeted analyses when users already know the scope of the transactions they want to examine. Refresh data without rebuilding the analysis. Another benefit of Cube Drilldown is that it operates as a saved range. Once the analysis has been created, users can select it again and use the "Fetch Data" function to retrieve the current data. There is therefore no need to recreate the Drilldown when the source data changes. The saved filters serve as the definition for the new extraction. Filters can also be modified. Users can select a dimension, change the relevant members, and then retrieve the data again to define a new transaction scope. A feature integrated into the Spreadsheet environment. Cube positions this enhancement within its approach to performing financial work directly in spreadsheets. Drilldown operates like a standard application range: it has its own definition, can be renamed or deleted, and appears in the range selector. Access to the results is also governed by existing permissions. Cube states that Drilldown results are filtered according to the user's data access scope, meaning users can only view transactions they are already authorized to access. A tool for deeper financial analysis. Cube Drilldown is therefore designed to bring consolidated data and its level of detail closer together directly within the work environment used for analysis. The feature can be useful in various reporting or FP&A scenarios when users want to understand the composition of an amount, verify the underlying transactions, or regularly refresh a detailed analysis. However, Cube has a limit when the requested data volume becomes too large. In this case, the company recommends in particular reducing the filter scope, for example by limiting the period being analyzed. With this enhancement, Cube continues to develop its analytical capabilities in Spreadsheet, focusing on the link between consolidated data and the transactions that underpin it. YOUR CONTEXT · YOUR DECISION Looking to find the right solution for you too? EPM Scan Pro compares your processes, organisation, constraints and budget with the solutions on the market, turning market intelligence into a structured decision. KEEP EXPLORING FROM MARKET INTELLIGENCE TO DECISION Understanding the market is one step. Choosing what is right for your organisation is another. Use EPM Scan Pro to structure your benchmark or contact Pilotia to challenge your roadmap before engaging your organisation.