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Sony Music Entertainment

Global music label managing artists' royalties

Associate Manager - Frontline Repertoire

Brand & Creative MarketingUpdated on Nov 10
Full-timeSeoul, South KoreaNo salary listedIn-person

About the Job

Requirements

  • 3–6 years of experience in music, entertainment, marketing, agency, digital media, content, or related fields.
  • Strong campaign and project management skills, with the ability to manage multiple releases and timelines simultaneously.
  • Understanding of digital platforms, digital service providers (DSPs), social media, content ecosystems, and the Korean music and entertainment market.
  • Comfort working with data, performance tracking, reports, and campaign optimization.
  • Strong written and verbal communication skills for internal coordination and partner-facing communication.
  • Ability to work accurately and responsively across agencies, DSP partners, internal teams, and global stakeholders.
  • Excellent written and spoken Korean and English.

Responsibilities

  • Plan and execute marketing and sales campaigns for assigned international frontline releases.
  • Coordinate across DSPs, media, content and social agencies, public relations partners, and internal teams to ensure timely and high-quality campaign delivery.
  • Support campaign strategy by developing local positioning, key messages, activation ideas, and rollout plans.
  • Monitor release performance and contribute to optimization through data, market feedback, and campaign learnings.
  • Identify incremental opportunities for assigned releases, including creator angles, content ideas, media hooks, fan engagement, physical sales opportunities, or local collaborations.
  • Prepare campaign updates, reports, briefings, and post-campaign learnings for internal and external stakeholders.

About the Company

Sony Music Entertainment

Global music label managing artists' royalties

Sony Music Entertainment discovers, nurtures, and promotes musical talent while managing music rights and royalties, earning revenue from music sales, streaming, licensing, and live performances. Its offerings include distributing music across formats and licensing deals, with the Artist Portal providing artists with transparent royalty analytics to view earnings. The company differentiates itself through a diversified, multi‑stream revenue model combined with direct artist support and clear financial transparency. Its goal is to be a leading global partner for artists, helping grow talent and ensure fair compensation and broad audience reach.

Company size
10,001+
Company stage
Growth Equity (Non-Venture Capital)
Total funding
$700M
Headquarters
New York City, New York
Founded
1929

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