Customer Growth Manager - CRM

Company Introduction  

Coupang is reimagining the shopping experience with the goal of wowing each customer from the instant they open the Coupang app to the moment an order is delivered to their door.   
Our services in Taiwan include “Rocket Delivery” which offers next-day delivery for a wide selection of items at affordable prices, “Rocket Oversea” which offers free international delivery on millions of best-selling products from Korea, the U.S., and beyond. 

We are looking for talents to help us lead Coupang’s expansion in Taiwan. This is an exceptional opportunity to become a part of Coupang’s growth in Taiwan and create a world where our customers wonder, “How did I ever live without Coupang?”

Role Overview

Coupang Taiwan is looking for an extraordinary talent to join our marketing team to manage high-impact customer activation programs to deliver customer growth for the business. This is a high-visibility role where your experiments will directly influence our growth trajectory in one of the world's most dynamic e-commerce markets.

What You Will Do

• Design and implement end-to-end activation programs to deliver specific goals like Customer growth, Category Penetration and Customer Reactivation.
• Track, analyze and review program performance and make necessary modifications to run the program effectively.
• Work with different channels and teams (CRM channels, OM, performance marketing, Product and Analytics) to ensure seamless execution of multi-channel campaigns.
• Devise new ideas to unlock growth for specific customer cohorts and rigorously test them to identify winners which can be scaled.
• Collaborate with the Insights team to translate complex consumer behaviors and unearthing insights into actionable marketing strategies.
• Partner with Finance to establish robust governance and ROI guardrails, ensuring every dollar of marketing spend is an investment in sustainable growth.

Basic Qualifications:

• 6+ years of CRM, Loyalty Program, channel marketing or Program Management experience in an e commerce or digital business environment.
• Strong analytical skills and track record of data-based decision making.
• Independent and Entrepreneurial – ability to build programs from 0 to 1 in a fast-paced and rapidly changing environment with minimal guidance.
• Strong ability to prioritize across tasks and work streams
• Strong communication skills with high level of proficiency in both Mandarin and English.

Preferred Qualifications:

• 6+ years of Marketing or Program Management experience directly related to CRM or customer programs
• Hands-on E-commerce or B2C domain experience is strongly preferred.
• A high degree of comfort managing and analyzing large, complex data sets independently. Well-versed in SQL or similar analytical tools to build, test, and validate customer growth hypotheses without heavy reliance on external analytics teams

• Proven track record in CRM, Channel, Trade Marketing, Brand Strategy, Growth Analytics, or Digital Program
• Builder Mindset: Demonstrated experience in architecting customer programs from the ground up—from initial concept and design to data-driven optimization and scaling.
• Ability to work in a fast-paced and rapidly changing environment with minimal supervision.

Recruitment Process and Others  

Recruitment Process  

• Application Review - Phone Interview - Onsite (or Virtual Onsite) Interview – Offer
• The exact nature of the recruitment process may vary according to the specific job and may be changed due to scheduling or other circumstances.
• Interview schedules and the results will be informed to the applicant via the e-mail address submitted at the application stage.  

Details to Consider 

• This job posting may be closed prior to the stated end date for application if all openings are filled.
• Coupang has the right to rescind an offer of employment if a candidate is found to have submitted false information as part of the application process.
• Those eligible for employment protection (recipients of veteran’s benefits, the disabled, etc.) may receive preferential treatment for employment in accordance with applicable laws.  

Privacy Notice​ 

• Your personal information will be collected and managed by Coupang as stated in the Application Privacy Notice located below: https://www.coupang.jobs/privacy-policy/​ 

公司簡介（Company Introduction）

Coupang 酷澎致力於重新定義購物體驗，目標是從顧客打開 Coupang App 的那一刻起，直到訂單送達家門口的瞬間，都能為每位顧客帶來驚豔的體驗。
我們在台灣的服務包括提供多樣化平價商品隔日到貨的「火箭速配（Rocket Delivery）」，以及提供來自韓國、美國等數百萬件熱銷商品免運跨境配送的「火箭跨境（Rocket Oversea）」。
我們正在尋找優秀人才，協助帶領 Coupang 在台灣的業務拓展。這是一個難得的機會，讓您成為 Coupang 台灣成長歷程的一份子，共同打造一個讓顧客不禁讚嘆「以前沒有 Coupang 的日子，我到底是怎麼過的？」的美好世界。

職位概述（Role Overview）

台灣酷澎（Coupang Taiwan）正在尋找一位傑出人才加入我們的行銷團隊，負責管理具高度影響力的顧客激活計畫（Customer Activation Programs），以推動業務的顧客成長。這是一個高度受矚目的核心角色，您所主導的各項實驗與測試，將直接影響我們在這個全球最具活力的電商市場之一的成長軌跡。

工作內容（What You Will Do）

• 規劃並執行端到端（End-to-End）的顧客激活計畫，以達成特定業務目標，如顧客成長（Customer Growth）、品類滲透率提升（Category Penetration）及沉睡顧客喚醒（Customer Reactivation）。
• 追蹤、分析並檢視各項計畫的成效，並進行必要調整以確保計畫高效運作。
• 與不同通路及跨職能團隊（包括 CRM 通路、營運管理 OM、成效行銷、產品及數據分析團隊）緊密合作，確保多通路行銷活動（Multi-channel Campaigns）無縫執行。
• 發想創新點子以釋放特定客群的成長潛力，並透過嚴謹的測試找出可規模化複製的成功模式。
• 與消費者洞察（Insights）團隊協作，將複雜的消費者行為轉化為具體洞察，進而制定可執行的行銷策略。
• 與財務團隊合作，建立完善的治理機制與投資報酬率（ROI）控管標準，確保每一分行銷預算都能轉化為驅動永續成長的有效投資。

基本資格條件（Basic Qualifications）

• 具備 6 年以上於電子商務或數位商業環境中，從事 CRM（顧客關係管理）、會員忠誠計畫（Loyalty Program）、通路行銷或專案管理（Program Management）的相關經驗。
• 具備出色的數據分析能力，以及基於數據進行決策（Data-based Decision Making）的成功實績。
• 具備獨立作業能力與創業家精神——能在快節奏且快速變化的環境中，在極少指導下從 0 到 1 建立專案計畫。
• 具備極佳的多工處理與任務優先順序排定能力。
• 具備優異的溝通技巧，且中、英文皆能流利運用。

加分資格條件（Preferred Qualifications）

• 具備 6 年以上與 CRM 或顧客計畫直接相關的行銷或專案管理經驗。
• 擁有電商或 B2C 領域的實戰經驗者尤佳。
• 能高度自如地獨立管理與分析龐大且複雜的數據集；精通 SQL 或類似數據分析工具，無需高度仰賴外部數據團隊，即可自行建立、測試並驗證顧客成長假說。
• 在 CRM、通路行銷、品牌策略、成長分析（Growth Analytics）或數位專案領域擁有經證實的成功實績。
• 具備「打造者思維（Builder Mindset）」：擁有從無到有建構顧客計畫的實戰經驗——涵蓋初期概念發想與設計，一路到數據驅動優化與規模化拓展。
• 能在快節奏、高度變動的環境中，在極少監督下高效工作。

招募流程與其他事項（Recruitment Process and Others）

招募流程（Recruitment Process）

• 書面履歷審查 － 電話訪談 － 現場面談（或線上面談）－ 錄取通知（Offer）
• 實際招募流程可能依具體職位有所不同，亦可能因排程或其他情況而有所調整。
• 面談時程與甄選結果將透過應徵時所提交的電子郵件信箱通知應徵者。

注意事項（Details to Consider）

• 若所有職缺名額皆已錄取額滿，本職缺公告可能會於原定截止日期前提前關閉。
• 若發現候選人在應徵過程中提供不實資訊，Coupang 有權撤銷錄取通知（Offer）。
• 符合就業保障資格者（如榮民福利領受人、身心障礙人士等），將依相關適用法規享有優先錄用待遇。

隱私權聲明（Privacy Notice）

• 您的個人資料將由 Coupang 依據以下網址所載之《應徵者隱私權聲明》進行蒐集與管理：https://www.coupang.jobs/privacy-policy/