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Dentsu

Marketing analytics and digital advertising solutions

Strategic Growth Partner - Carat

Strategy & Management ConsultingPosted on Nov 13
Full-timeLondon, UKNo salary listed

About the Job

Requirements

  • Strong strategic planning capability, including developing and translating complex business, brand, audience and media insights into clear growth strategies, actionable plans and measurable outcomes.
  • Strong understanding of the relationship between strategy, measurement and experimentation, including developing frameworks that demonstrate performance, identify opportunities and drive continuous growth.
  • Ability to build trusted relationships with senior clients, influence strategic direction and secure alignment around growth priorities and recommendations.
  • Strong analytical acumen, including using data, audience insights and campaign performance to evaluate effectiveness, identify opportunities and translate learnings into future strategic planning.
  • Ability to bring together media, data, technology and creative disciplines, collaborating across client teams, specialists, agency partners and in-house teams to deliver integrated solutions aligned to business objectives.
  • Ability to champion creativity, innovation and progressive thinking, inspiring teams to develop distinctive ideas and effective campaigns that deliver client and business impact.
  • Strong understanding of the media, technology, platform and partner landscape, including identifying emerging opportunities, advancing media sophistication and applying new capabilities across client accounts.

Responsibilities

  • Own and lead the growth strategy process for key clients, defining and articulating the growth planning vision to clients and account teams, supported by clear modelling and strategic direction.
  • Design and deliver integrated growth plans that inform annual strategies and individual campaign briefs, bringing together cross-functional services across Dentsu to support growth transformation.
  • Lead the growth planning process through development and delivery of Growth Blueprints, embedding a growth planning mindset and driving measurable outcomes.
  • Translate complex analysis across brands, markets, audiences, media and technology into clear strategic growth narratives, actionable priorities and recommendations.
  • Own and develop client platform and partner maturity roadmaps, identifying capability gaps and opportunities to advance platform best practice, media sophistication and technology application.
  • Integrate strategy, measurement and experimentation to deliver a unified approach to driving and demonstrating client growth.
  • Develop and implement measurement frameworks and experimentation roadmaps to demonstrate and track growth across key client accounts.
  • Partner with client teams and specialists to ensure effective application of strategy and monitor measures of success throughout campaign delivery.
  • Apply data and audience analysis to improve effectiveness, inform strategic decision-making and continuously evolve the growth system.
  • Drive the evolution of media sophistication and innovation for clients through new techniques, specialist expertise and technology partnerships.
  • Oversee platform functionality, performance and technology utilisation across key accounts, identifying opportunities to maximise effectiveness and drive continuous improvement.
  • Deliver strategic thought leadership and contribute to building Carat’s external strategic profile and reputation with clients, partners and the wider industry.
  • Champion creativity and bring original thinking and bold ideas to distinctive campaigns that deliver measurable impact.
  • Identify award-winning work and collaborate with Heads of Strategic Growth to develop and submit award entries.
  • Support and lead strategic elements of key pitches, bringing growth opportunities to life through compelling narratives and strategic recommendations.
  • Provide strategic direction and guidance across accounts, ensuring high-quality strategy aligns with Carat’s Growth Planning and System Thinking approach.
  • Play an active role within account teams, collaborating with client leadership and specialists to develop and deliver effective campaigns that drive business results.
  • Maintain an active understanding of relevant partner and platform developments and identify opportunities to bring new capabilities, thinking and innovation into client strategies.

About the Company

Dentsu

Marketing analytics and digital advertising solutions

Dentsu International is a global marketing and advertising partner that helps brands grow by navigating the digital economy and using data-driven insights. Its services include consumer intelligence to understand customer behavior, digital marketing and advertising to reach audiences, customer experience management (CXM) to improve interactions, and gaming solutions to engage audiences. The company earns revenue through service fees, project work, and long-term contracts with a diverse mix of clients across retail, technology, and entertainment. Its approach combines research and analysis to set industry-focused insights and drive growth, while collaborating across disciplines to deliver integrated marketing solutions. Dentsu also pursues social impact initiatives, promoting inclusion and positive change in the industry and communities.

Company size
10,001+
Company stage
IPO
Headquarters
Tokyo, Japan
Founded
1901

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