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Chanel

Designs, sells luxury fashion and cosmetics

Senior Manager - Makeup Brand Management

Brand & Creative MarketingConfirmed live in the last 24 hours
Full-timeNew York, NY, USA$92.4k - $140k

About the Job

Requirements

  • A deep understanding of prestige beauty marketing, preferably in makeup.
  • Strong knowledge of the U.S. market and luxury client expectations.
  • Ability to influence and collaborate across diverse stakeholders.
  • Strong strategic thinking and execution capabilities.
  • Excellent communication, presentation, and organizational skills.
  • High attention to detail and ability to manage complex projects.
  • A bachelor's degree in a related field.
  • Beauty marketing experience, preferably in prestige beauty.
  • High proficiency in Microsoft 365, including Excel and PowerPoint.

Responsibilities

  • Lead marketing strategy for the Lip & Collections categories in the U.S. market to drive brand desirability, client engagement, and long-term growth.
  • Support defining product positioning, lead go-to-market strategies, and orchestrate 360-degree campaigns across channels.
  • Drive brand awareness, client engagement, and revenue growth for Lip & Collections by developing 360-degree marketing strategies, managing product launches, and directing client experiences.
  • Develop objectives, goals, strategies, and measures for the respective categories and brands.
  • Implement go-to-market and launch strategies, and track objectives and key performance indicators to inform future business decisions.
  • Analyze orchestration and product performance, identify opportunities, challenges, and business needs, and develop insights to inform future orchestrations.
  • Monitor U.S. innovation and market trends, sharing insights to inform product and campaign direction.
  • Lead repricing analyses and strategy to ensure product pricing is globally and locally relevant and competitively positioned.
  • Provide guidance to core cross-functional partners on advertising and promotion spend based on brand goals.
  • Influence forecasting of new product launches and oversee new stock-keeping unit creation and data integrity.
  • Oversee category management and assortment evolution, including renovations and discontinuations, to optimize category growth and client acquisition.
  • Brief and lead cross-functional development of 360-degree marketing in collaboration with Retail and Trade, Commercial Development, Brand Communications, and DCX teams.
  • Drive omnichannel strategies, integrating physical and digital client experiences to deliver seamless journeys across CHANEL touchpoints.
  • Partner with Global Marketing, Retail and Trade, Merchandise Planning, Commercial Development, E-Retail, CRM, Brand Communications, Digital and Education, and Sales to ensure cohesive orchestration execution for campaigns and product launches.
  • Manage orchestration calendars and launch briefs, ensuring timely delivery to all channels of distribution in close coordination with cross-functional teams.
  • Create and deliver presentations and materials for retail, market, and internal meetings.
  • Bring plans to life through close project management and collaboration.
  • Analyze business results and extract insight-led actions for future planning.
  • Mentor and guide junior team members.

Desired Qualifications

  • Prestige beauty marketing experience, preferably in makeup.

About the Company

Chanel

Designs, sells luxury fashion and cosmetics

1) What does Chanel do? Chanel is a luxury fashion house that offers a range of high-end products including fashion, accessories, fragrances, skincare, makeup, jewelry, and watches, targeting affluent customers worldwide. 2) How does its product work? It designs and sells premium, timeless items through owned boutiques, official online channels, and authorized retailers, supported by strong marketing, fashion shows, and brand storytelling to maintain desirability and loyalty. 3) How is Chanel different from competitors? It combines a storied brand heritage with exclusive, premium products and strict distribution control, creating a sense of rarity and prestige that appeals to luxury buyers. 4) What is Chanel's goal? To preserve its elite brand status while growing a loyal, affluent customer base by delivering consistently refined, timeless designs and a premium consumer experience.

Company size
10,001+
Company stage
Debt Financing
Total funding
$770M
Headquarters
Argueil, France
Founded
1883

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