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Dentsu

Marketing analytics and digital advertising solutions

Planning & Consulting Manager Digital

Performance & Paid MarketingUpdated on Nov 13
Full-timeNo salary listed

About the Job

Requirements

  • A completed degree or commercial/vocational training, ideally in media such as a publisher, media sales organization, or advertising agency, or an equivalent qualification.
  • At least 1.5 years of professional experience.
  • Affinity for online topics and media generally.
  • Confident use of Microsoft Office, especially Excel.
  • Fluent written and spoken German and English.
  • Analytical and conceptual thinking.
  • Open and flexible thinking and conduct, with a customer- and service-oriented approach.
  • High commitment and resilience.

Responsibilities

  • Contribute professional expertise in direct collaboration with Consulting to answer clients’ strategic questions.
  • Support the Grouphead Digital with commitment management and implementation of planning requirements.
  • Create media recommendations based on client briefs for client approval.
  • Derive campaign setups, including channels, media sales organizations, advertising media, placements, and formats, using relevant market and in-house tools and considering brief objectives and relevant key performance indicators.
  • Create rough and detailed media plans, considering conditions specified by strategic procurement and client or agency agreements, and present them as media plans or flowcharts.
  • Interpret planning results, derive recommendations, and present relevant facts in written recommendations.
  • Where needed, obtain individual offers from media partners and review them with strategic procurement.
  • Create qualitative and quantitative evaluations of media, advertising media, and offers.
  • Understand and account for contractual planning objectives, including cost per point, visibility, ad fraud rate, and price guarantees, to support performance and fulfill contractual terms.
  • Define relevant metrics and develop benchmarks with supervisors based on goals in client contracts.
  • Enter detailed planning parameters in the media booking system’s planning module as the basis for handover to external campaign implementation partners.
  • Support Consulting and, where needed, communicate with clients to support detailed planning, including sending offers, incorporating plan changes and optimizations, and obtaining approvals.
  • Help external and internal partners resolve detailed media-plan questions with media partners, creative agencies, and digital ad-serving providers.
  • Analyze and evaluate campaign reports against previously defined campaign objectives to generate insights for future campaigns.
  • Monitor the smooth execution of digital media campaigns to ensure accurate and timely implementation.
  • When needed, review live campaigns in platform tools to evaluate compliance with campaign key performance indicators and support client consulting.
  • Review budget overviews and commitment controls, and inform the supervisor when contractual conditions may not be met.
  • Maintain media sales organization share data in internal forecasting tools used for revenue projections and agency agreement targets.
  • Regularly coordinate with strategic procurement and the Consulting team to maintain shared information and determine actions when campaign parameters change or execution difficulties arise.

About the Company

Dentsu

Marketing analytics and digital advertising solutions

Dentsu International is a global marketing and advertising partner that helps brands grow by navigating the digital economy and using data-driven insights. Its services include consumer intelligence to understand customer behavior, digital marketing and advertising to reach audiences, customer experience management (CXM) to improve interactions, and gaming solutions to engage audiences. The company earns revenue through service fees, project work, and long-term contracts with a diverse mix of clients across retail, technology, and entertainment. Its approach combines research and analysis to set industry-focused insights and drive growth, while collaborating across disciplines to deliver integrated marketing solutions. Dentsu also pursues social impact initiatives, promoting inclusion and positive change in the industry and communities.

Company size
10,001+
Company stage
IPO
Headquarters
Tokyo, Japan
Founded
1901

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