Product Marketing Manager - Mobile

How Molsoft unified Groupe Marcelle's brands on Shopify and delivered 32% sales growth. Groupe Marcelle was founded in 1949 in Canada, but its roots trace all the way back to 1871. Today, it's the largest Canadian cosmetics manufacturer, bringing together four complementary brands: Marcelle (hypoallergenic skincare and cosmetics), Lise Watier (prestige cosmetics, fragrance, and skincare), Annabelle (bold, affordable color cosmetics), and CW Beggs and Sons (premium men's skincare). Guided by values of humanity, audacity, partnership, and quality, the group has built its reputation on developing safe, innovative beauty products for women and men while creating positive experiences for customers. When Marcelle and Lise Watier - the group's two main transactional brands - began encountering limitations with their Magento (now Adobe Commerce) sites, Groupe Marcelle recognized the need for a unified digital approach that could also support future expansion for the other two brands. They selected Molsoft as their implementation partner based on the agency's Shopify expertise, proven ability to manage complex migrations, and speed of execution. Since migrating to Shopify with Molsoft, Groupe Marcelle has achieved results for Marcelle and Lise Watier including: * 32% growth in sales * 26% increase in order volume * 6% improvement in conversion rate The challenge: Fragmented platforms made for inconsistent experiences. Despite their growing reputation, Groupe Marcelle's commerce strategy wasn't set up for success. Each brand operated on a separate platform, driving up maintenance costs, slowing campaign launches, and creating inconsistent experiences that conflicted with the premium environment their customers expected. "We needed a platform that could unify our brands while enabling our expansion," explains Philippe Proulx, principal director of operational excellence at Groupe Marcelle. Performance issues plagued the Magento sites for both Marcelle and Lise Watier. Slow load times particularly affected mobile users - where more beauty purchases are made. These technical limitations led to higher abandonment rates, especially during peak shopping events when customers have little patience for sluggish experiences. Behind the scenes, logistics and enterprise resource planning (ERP) constraints further complicated operations. Relying on an external shipping provider extended delivery times and limited promotional flexibility, while synchronization problems between platforms and their ERP system caused stock discrepancies and order cancellations during high-demand periods. With another peak sales season approaching, the team needed a partner who could execute quickly without sacrificing quality and a platform that could handle a multi-store architecture with high volume traffic - leading them to Molsoft and Shopify. The solution: A complete commerce platform makeover. Molsoft approached Groupe Marcelle's replatforming from all sides. Rather than a simple migration, they helped: * Build a multi-brand architecture: Molsoft coordinated the transition of four separate storefronts into a single Shopify instance, preserving complete customer and order history while creating a more streamlined operational foundation. * Create a shared theme library with reusable components: This approach ensured visual and functional consistency where appropriate while allowing each brand to express its unique identity and target audience - from Marcelle's practical skincare focus to Lise Watier's prestige positioning. * Develop a bespoke ERP connector: To tackle their discrepancies with inventory accuracy, Molsoft built the connector to synchronize inventory and sales in real time. By integrating Machool for shipping management, they also brought logistics operations in-house, reducing processing times and improving delivery reliability. * Use Shopify's app ecosystem to enhance functionality across all brands: Molsoft integrated Klaviyo for targeted marketing automation, Recharge for product subscriptions, Rebuy for personalized recommendations, and Yotpo for reviews and user-generated content. * Conduct a complete mobile-first UX/UI overhaul: The new design improved speed, navigation, and conversion rates while creating a cohesive brand experience across all storefronts. Molsoft's expertise was essential in this transformation. Their tailored solutions ensured a smooth migration and positioned us for efficient expansion while improving the customer experience. Groupe Marcelle Philippe Proulx - Principal Director of Operational Excellence The results: Flawless growth on a unified platform. The migration to Shopify has delivered substantial improvements for Groupe Marcelle, with Marcelle and Lise Watier seeing 32% sales growth and a 26% increase in total orders during November and December compared to the previous year. The brands' conversion rates also improved by 6%, reflecting how the improved shopping experience resonates with their premium customers. Beyond the metrics, consolidating four sites into a single environment has reduced operational complexity, allowing the team to focus on strategy rather than maintenance. Now, they can build and launch new campaigns quickly while feeling assured that their inventory is accurate, their deliveries are reliable, and that their experiences are as seamless and polished as their products. Industry. Salud y belleza Partner. Previous platform. Adobe Commerce / Magento Products. Shopify Plus

How eCommerce brands are turning repeat customers into their most profitable growth channel. Customer retention in eCommerce is more crucial than ever. Brands strive to offer special loyalty bonuses, VIP tiers, and subscription benefits to win over marketplaces that dominate the market. However, the infrastructure doesn't make it easy. Subscriptions, loyalty points, in-cart upsells, and customer portals are all scattered across separate apps to manage, and this stack grows heavier and more expensive with every new feature a brand adds. To solve this problem, LION Digital has partnered with PerkRunner, the all-in-one loyalty and subscription platform. It can help eCommerce brands unify the post-purchase experience and turn repeat customers into their most profitable growth channel. The solution built by operators who've lived the problem. PerkRunner was founded by brothers Benjamin and Robert Gibson, who spent years working with D2C drinks brands across LVMH, Chanel, Duckhorn Portfolio and hundreds more implementations. That experience showed them how brands struggle to deliver a good experience for shoppers due to messy multi-app management. PerkRunner became their answer for retail. The team wanted to make subscriptions and loyalty easier for brands to manage and better for customers. So the Gibson brothers funnelled their knowledge and expertise into a slick unified product that helps retailers do more with less! How PerkRunner delivers results. PerkRunner brings subscriptions, loyalty, memberships, customer perks, and in-store recognition into a single platform, replacing the multi-app stack. It helps eCommerce brands unify the whole experience, including: * Multi-Frequency Subscriptions - Flexible delivery schedules that adapt to how customers actually want to buy. * Spend-Based Loyalty Tiers - Automatic tier progression rewards customers as they spend, without manual admin or point-tracking spreadsheets. * Promotion Planning - Brands build out their unique site-wide or loyalty tier specific promotion schedules offering timebound or inventory-bound unique perks and experiences! * Smart Cart - In-cart upsells and rewards display, surfacing the right offer when a customer is most likely to act on it. * Self-Service Branded Customer Portal - A single hub where shoppers manage subscriptions, track loyalty status, and redeem perks, reducing support tickets and boosting satisfaction. * Shopify POS Integration - Loyalty and subscription benefits are recognised in-store, not just online, so the brand experience stays consistent across every touchpoint. * Recurring Revenue Analytics - Purpose-built reporting on subscriber growth, loyalty performance, and recurring revenue, giving brands a clear view of their most predictable income stream. PerkRunner is also deeply integrated with top apps most brands already use, like Klaviyo, so marketing automation and loyalty data work together. Proven success: iKOU. iKOU is an Australian luxury natural skincare, body care, and wellness brand. They deliver premium products and services and want their customer experience to be outstanding as well. That's what PerkRunner helped deliver. iKOU used the platform at full capacity. They run flexible subscriptions across a range of its key products, offer spend-based loyalty and rewards tiers with unique perks, and run the PerkRunner's Smart Cart to drive in-cart engagement. iKOU's managing director summed up the partnership: "PerkRunner came up as the clear winner for features, implementation, and support. This is a company that understands modern eCommerce and in-store experience." Ultimately, PerkRunner helped iKOU build stronger customer relationships and boost a powerful revenue channel. Complementing LION Digital's expertise. LION Digital is a marketing agency, specialising in eCommerce. With a veteran team combining over 25 years of dedicated industry experience, the team knows exactly where online businesses get stuck - and how to help them break through and grow. That's why LION Digital recommends PerkRunner, a forward-thinking technology that propels eCommerce brands into growth mode. It delivers flexibility across loyalty, rewards, subscriptions, and in-store recognition, so LION Digital clients can bring ideas to life faster and delight customers sooner without the delays and costs of managing a fragmented app stack. PerkRunner is particularly well-suited to beauty, health and fitness, pet, supplement, and other recurrent-use product brands, where subscription and loyalty behaviour are already central to how customers buy. Plus, it's wholly Australian-based and built, giving clients access to local support rather than an offshore help desk working across time zones. They're an adaptable team that focuses on quality over quantity and takes pride in the clients they work with. It's the same professional approach LION Digital stakes its reputation on. Improve customer retention with LION Digital and PerkRunner. If your brand is managing subscriptions, loyalty, and perks across a fragmented app stack, or if you're not yet offering them at all, now is the time to explore what PerkRunner can do. As a LION Digital partner offer, brands that come on board through this partnership receive free migration and 50% off subscription processing on 12-month agreements - that's effectively six months free. It's an offer exclusive to LION Digital clients and readers, with no usual setup cost or downtime. PerkRunner's team is also available for dedicated loyalty consultations to help scope out the right setup for your brand. Get in touch with LION Digital to explore what's possible for your brand, backed by LION's CRO expertise and PerkRunner's customer retention platform - LION Digital Pty Ltd'll help connect you with the right team for a consultation.

ECD Digital Strategy named Klaviyo Agency Partner of the Year for the Americas at K:BOS 2026. ECD is the region's top-recognized Klaviyo agency partner, honored at K:BOS 2026 for measurable client growth and results. None of it happens without the team that shows up every day and the brands that trusted us with their revenue. This award belongs to all of them." - Zak Cassady-Dorion, Founder and CEO of ECD Digital Strategy SCHENECTADY, NY, UNITED STATES, September 25, 2026 / EINPresswire.com / - ECD Digital Strategy, an ROI-driven ecommerce digital marketing agency, was named Klaviyo Agency Partner of the Year for the Americas at K:BOS 2026, Klaviyo's flagship annual conference, held earlier this month at the Hynes Convention Center in Boston, Massachusetts The award was presented as part of Klaviyo's K:Partners Awards, a program now in its second year that recognized 24 agency and technology partners across the globe for sharper strategy, faster execution, and lasting client relationships. The Americas Agency Partner of the Year is among the highest distinctions Klaviyo bestows upon agency partners in this region. ECD was selected from a global partner ecosystem of more than 6,500 agencies based on innovation, creativity, customer success, and measurable impact for shared clients. "It's pretty surreal to look at something you wrote down years ago and realize you actually went and built it," said Zak Cassady-Dorion, Founder and CEO of ECD Digital Strategy. "None of it happens without the team that shows up every day and the brands that trusted us with their revenue. This award belongs to all of them." "Annually at K:BOS, Klaviyo recognizes partners who not only embrace our marketing channels but also lean into our innovations and future strategy, and the entire ECD Digital Strategy team has truly bought in, becoming incredible collaborators across our internal GTM teams," said Tyler Sahlstrom, Klaviyo Partner Manager. "This award is so well deserved, both for that effort and, most importantly, for the amazing results they drive for their Klaviyo clients." The recognition caps a milestone year for ECD. The agency was also named to the 2026 Inc. 5000 as one of America's fastest-growing private companies, with 106 percent three-year revenue growth. ECD holds Klaviyo Master Elite Partner status, one of roughly 35 agencies globally to hold this designation out of more than 22,000 Klaviyo partners worldwide, recognizing the agency's depth of platform expertise and consistent client performance. ECD helps DTC and ecommerce brands build connected revenue systems across email marketing, SMS marketing, paid media, paid search, Shopify development, lifecycle strategy, segmentation, and retention. The agency has helped clients drive 49 percent of total revenue through email and SMS, achieve 8.7x return on ad spend through paid media, lift conversion rates by 40 percent after Shopify and CRO improvements, and generate 538 percent year-over-year revenue growth through full-funnel strategy. Klaviyo powers more than 205,000 paying customers worldwide and serves as the leading autonomous B2C CRM platform for ecommerce brands. K:BOS, Klaviyo's flagship annual conference, brings together thousands of marketers, operators, and brand builders each year to explore the future of customer relationships, AI, and commerce. About ECD Digital Strategy ECD Digital Strategy is an ROI-driven ecommerce digital marketing agency headquartered in Schenectady, New York, founded in 2016 by Zak Cassady-Dorion. ECD helps DTC and ecommerce brands build revenue systems across email marketing, SMS marketing, paid media, paid search, Shopify website design and development, lifecycle strategy, and ecommerce site management. As a Klaviyo Master Elite Partner, one of roughly 35 agencies globally to hold this designation out of more than 22,000 Klaviyo partners worldwide, and the 2026 Klaviyo Agency Partner of the Year for the Americas, ECD is recognized for delivering measurable, profitable growth for the brands it partners with. Learn more at ecdigitalstrategy.com. Zak Cassady-Dorion ECD Digital Strategy +1 518-217-5651 [email protected] Visit us on social media: LinkedIn Instagram Facebook YouTube Legal Disclaimer: EIN Presswire provides this news content "as is" without warranty of any kind. We do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the author above.