Content Designer

FloSports partners with Stage 8 and CX Brands: here's what you need to know! FloSports partners with Stage 8 and CX Brands to bring All Star cheer and dance competitions live to FloCheer. Sep 3, 2026 by Aisa Terry FloCheer is expanding its live coverage for the 2026-2027 season through a new partnership with Stage 8 and CX Brands, bringing even more All Star cheer and dance competition to fans nationwide! The partnership will give athletes, coaches, families, and fans the opportunity to watch select Stage 8 Dance Brands and CX Brands events live on FloCheer. From standout performances and bid opportunities to unforgettable moments on the stage and mat, viewers can follow the action throughout the season from wherever they are. Who are Stage 8 Dance Brands and CX Brands? Stage 8 Dance Brands creates dance-only competition experiences for All Star, school, and studio dancers. Its growing event lineup includes Stage 8, The Dance Expo, Innov8, The Dance Battle, and more. With a focus on high-quality production, experienced judging, and memorable opportunities for dancers, Stage 8 continues to expand its presence across the competitive dance community. CX Brands produces All Star cheer and dance events across the United States, including The CheerExpo, CheerX, EXCITE, and Xcel. The organization is focused on creating fun, high-quality competition experiences while building genuine relationships with athletes, coaches, programs, and families. Together with FloCheer, Stage 8 and CX Brands will make it easier for fans to keep up with teams and programs competing around the country. When does live coverage begin? Select Stage 8 Dance Brands and CX Brands events will stream throughout the 2026-2027 competition season. Here's the lineup that you can follow LIVE on Flo: * November 21-22: The Dance Expo in Cincinnati, Ohio * January 23-24: Innov8 in Gatlinburg, Tennessee * January 23-24: Xcel in Gatlinburg, Tennessee * January 30-31: EXCITE in Atlanta, Georgia * March 5-7: The CheerExpo in Nashville, Tennessee * March 19: Stage 8 Dance Battle in Nashville, Tennessee * March 20-21: Stage 8 in Nashville, Tennessee * April 17-18: Expo Grand Finale in Myrtle Beach, South Carolina Fans should check the streaming schedule and individual event hubs for the latest streaming times, performance schedules, and coverage updates. How to watch Stage 8 and CX Brands events live. Select Stage 8 Dance Brands and CX Brands events will stream live on FloCheer and through the FloSports app. Fans can watch from a desktop, mobile device, tablet, or connected TV with a FloCheer subscription. The FloSports app is available on Roku, Amazon Fire TV, Apple TV, iOS, and Android. Select event replays and archived performances will also be available to FloCheer subscribers, making it easy to catch up on the action after the competition ends. Follow FloCheer on social:

FloSports, HOKA & Fleet Feet launch multi-year content program for the next generation of fans. FloSports has partnered with HOKA and Fleet Feet to launch a content and community program designed to celebrate performances, emerging talent and fans. Jul 30, 2026 by FloSports Staff AUSTIN, TX - (July 30, 2026) - FloSports today announced a multi-year partnership with HOKA and Fleet Feet to launch a first-of-its-kind content and community program that will connect millions of running fans with the athletes, stories and experiences shaping the future of Track & Field. The collaboration will blend premium editorial coverage, original video programming, social storytelling, retail activations and immersive fan experiences into a unified platform that follows elite athletes from today's rising stars to those taking the biggest stage in Los Angeles in 2028. The announcement comes after an exciting USATF Outdoor Championships this past weekend, where HOKA athlete Nia Akins captured her third outdoor U.S. 800m title (fifth national title overall) with a season-best 1:59.25. Nate Mountain claimed his first U.S. steeplechase title in his professional debut for HOKA, edging the field with a dramatic dive at the finish just six weeks after placing ninth at the NCAA Championships. Rather than activating around isolated moments, the collaboration is designed to celebrate breakthrough performances, spotlight emerging talent, and bring fans behind the scenes to strengthen the connection between the sport's biggest brands and the communities that fuel it. "The road to the Olympics isn't built over a few weeks every four years, it's built every day through the athletes, coaches, races and communities that define this sport," said Ryan Fenton, GM of FloTrack. "This partnership creates an entirely new platform for telling those stories. Together with HOKA and Fleet Feet, we're investing in the sport for the long term while giving fans unprecedented access to the athletes and moments that will define the next generation of track & field." "At HOKA, we believe the future of running is shaped through the communities, athletes and stories that inspire us all to lace up every day. This partnership gives us the unique opportunity to tell more of these stories in new ways. We hope to bring fans closer to athletes and moments that define our sport and create more opportunities for runners at every level to connect and find joy in movement," added Allie Tsavdarides, Vice President of North America Marketing, HOKA. "Every day in our stores we see how an athlete's story can inspire someone to take a first step, join a local training program or see themselves as a runner," said Joey Pointer, President and CEO of Fleet Feet. "Together with FloTrack and HOKA, we look forward to connecting the excitement of elite competition with local communities that help more people find their way into the sport." At the heart of the program is an always-on content strategy designed to keep fans connected to the sport through the lead up to Los Angeles. FloTrack will produce a series of original features showcasing HOKA athletes and NIL ambassadors through behind-the-scenes access, day-in-the-life storytelling and Workout Wednesday content that provides authentic insight into elite training while supporting HOKA product launches. FloTrack will also provide editorial and social amplification around athlete and NIL signings, extending the visibility and impact of each announcement through trusted storytelling. Central to the partnership will be a series of meaningful in-person experiences that connect fans with the sport where they live. FloSports, HOKA and Fleet Feet will host watch parties for marquee competitions throughout the year with FloTrack producing highlight videos, editorial coverage and dedicated social content that captures the energy of each stop and extends its reach nationwide. Additional moments to elevate the partnership and the sport will be introduced during FloTrack's coverage of National and World Championship events, as well as Olympic qualifying moments, where HOKA and Fleet Feet will be integrated into the team's expert analysis, previews, interviews, results and athlete storytelling. FloTrack is the ultimate destination for Track & Field fans giving access to a global slate of events, including Wanda Diamond League, Continental Tour meetings, World Marathon Majors, and more, all year-round. FloTrack is available on web, mobile (iOS and Android), and connected TV platforms including Roku, Apple TV, Amazon Fire TV, LG, Samsung, and VIZIO. For more information and to subscribe, visit https://www.flotrack.org/ About FloSports. FloSports is the leading digital platform for underserved sports combining live and on-demand streaming, original programming, data, and technology to help sports grow their audiences and build sustainable businesses - from youth to professional levels. By bringing thousands of events and communities onto one platform, Flo creates scale where none previously existed, connecting passionate fans with the sports they love while giving athletes, organizers, and rights holders the tools to reach and engage a global audience. Flo streams more than 55,000 live events annually across sports including motorsports, wrestling, hockey, track & field, cheer, jiu-jitsu, NCAA athletics, and more. It holds more than 600 rights agreements with organizations including NASCAR, USA Wrestling, Varsity Spirit, the American Hockey League (AHL), High Limit Racing, the Tour de France, the Wanda Diamond League, and 20 NCAA conferences, to bring world-class competition to fans around the world. FloTrack is the streaming home for many track and field meets each year. Don't miss all the track and field season action streaming on FloTrack. Check out the FloTrack schedule for more events. FloTrack archived footage. Video footage from each event will be archived and stored in a video library for FloTrack subscribers to watch for the duration of their subscriptions.

FloSports launches free streaming Channel on Prime Video in the U.S. The FloSports Channel to showcase entire FloSports portfolio of more than 25 sports to passionate fan communities. Jul 22, 2026 by Joe Harrington AUSTIN, TX - (July 21, 2026) - FloSports, home to more than 55,000 live events across 25 different sports, today announced the launch of the FloSports Channel - a new free streaming channel showcasing more than 300 live premium events and over 1,000 hours of live programming from top partners across its entire portfolio. The new free, ad-supported streaming television (FAST) channel represents a significant expansion of FloSports' distribution capabilities and a new opportunity for the company's current and future rights partners to reach broader audiences through one of the largest streaming destinations in the U.S. The FloSports Channel will premiere on Prime Video July 21 in the U.S. FloSports has built the infrastructure and operating system that consolidates fragmented sports into a single platform, turning passion-driven communities into scalable businesses. The FloSports Channel broadens access to the vast Flo ecosystem by giving customers on Prime Video easy entry to the best action from Flo partners and leading sports properties that include professional sports leagues, world championships, women's sports, college sports, high school sports, and must see moments that can't be found anywhere else. The live event schedule will be supported by a range of original and shoulder programming, including studio shows and podcasts from FloSports' leading verticals. Fans will also have access to highlights, replays, and award-recognized documentaries from across FloSports' extensive sports portfolio. "The traditional linear market is not built to fully serve the depth, quality, and growth potential of many non-Tier 1 sports rights," said Phil Wendler, EVP, Global Rights Acquisition, FloSports. "FloSports has spent years building a better model for rights holders who want more than a distribution outlet. The FloSports Channel on Prime Video expands that promise by giving our partners another scaled, free-to-consumer distribution path, helping new fans discover the sports and communities that make FloSports unique." The launch comes as free, ad-supported streaming television continues to gain momentum with consumers and advertisers. According to Wurl's 2025 CTV Trends report, more than 61 million U.S. monthly active households now watch free, ad-supported streaming TV channels. Across major FAST platforms, monthly active households increased 12% year over year, while average daily viewing hours per household grew 16%, producing a 29% increase in total viewing time across platforms. Additional launch details, distribution partners, programming information, and availability updates will be announced in the coming weeks. About FloSports. FloSports is the leading digital platform for underserved sports combining live and on-demand streaming, original programming, data, and technology to help sports grow their audiences and build sustainable businesses - from youth to professional levels. By bringing thousands of events and communities onto one platform, Flo creates scale where none previously existed, connecting passionate fans with the sports they love while giving athletes, organizers, and rights holders the tools to reach and engage a global audience. Flo streams more than 55,000 live events annually across sports including motorsports, wrestling, hockey, track & field, cheer, jiu-jitsu, NCAA athletics, and more. It holds more than 600 rights agreements with organizations including NASCAR, USA Wrestling, Varsity Spirit, the American Hockey League (AHL), High Limit Racing, the Tour de France, the Wanda Diamond League, and 20 NCAA conferences, to bring world-class competition to fans around the world.