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Wonderskin

Direct-to-consumer cosmetics brand with long-wear

Personal Assistant to Brand Director

Full-TimeUpdated on 10/23/2026
No salary listed
Mid
London, UK
Hybrid
Administrative & Executive AssistanceExecutive Support

About the job

Requirements
  • Proven experience as a Personal Assistant or Executive Assistant, ideally supporting a C-suite or senior creative executive.
  • Experience in a fast-paced environment, ideally within beauty, fashion, media, or consumer brands.
  • Confidence and warmth around children, with the ability to build a trusted relationship with the family and be regularly present at school runs, activities, and events on the CBO's behalf.
  • Exceptional organisational skills and sharp attention to detail.
  • Strong written and verbal communication skills.
  • Absolute discretion and confidentiality when handling sensitive professional and personal information.
  • A proactive mindset, anticipating needs before they arise.
  • Ability to remain calm under pressure and juggle multiple priorities simultaneously.
  • Comfort with flexible working hours when required, including occasional early mornings or evenings.
  • Proficiency in Google Workspace (Gmail, Calendar, Docs) and/or Microsoft Office.
Responsibilities
  • Own and manage the CBO's calendar end-to-end, including internal meetings, brand partner calls, agency briefings, retail appointments, industry events, and personal or family arrangements.
  • Anticipate scheduling conflicts and resolve them proactively.
  • Prepare briefing notes, agendas, and background materials for meetings.
  • Coordinate flights, hotels, ground transport, and itineraries for business and personal trips.
  • Manage correspondence on behalf of the CBO, drafting emails and communications with appropriate tone and discretion.
  • Liaise with internal stakeholders across brand, marketing, and creative, as well as external partners including agencies, PRs, and retailers.
  • Take and distribute meeting notes and follow up on actions.
  • Manage children's school logistics and coordinate with the school where needed.
  • Organise and maintain children's schedules, including extracurricular activities, matches, concerts, and school events, acting as the primary point of coordination.
  • Plan and organise children's parties, playdates, and social commitments end-to-end.
  • Attend school activities and events when required, acting as a trusted and familiar presence for the children.
  • Organise personal and children's appointments, including medical, beauty, household, and family appointments.
  • Assist with personal errands, gift sourcing, event RSVPs, and household management tasks.
  • Handle personal travel and family holiday planning.
  • Support ad hoc lifestyle tasks as required.
Desired Qualifications
  • Experience supporting a senior executive with personal or family logistics.
  • Familiarity with the beauty, retail, or lifestyle industry.
  • Knowledge of London and potentially European geography for travel planning.
  • Experience using project management tools such as Canva and Asana.

About the company

Wonderskin makes skincare and color cosmetics focused on long-lasting, smudge-proof makeup and sells directly to consumers through its website. Its products, like the 1440 Longwear Eyeliner, are designed to stay put for a full day with minimal application effort. The brand differentiates itself with true long-wear performance, professional collaborations with celebrity makeup artists, and a direct-to-consumer model supported by promos like free gifts and free shipping. Its goal is to build a recognizable high-performance beauty brand by delivering durable products and leveraging expert partnerships.

Company Size

51-200

Company Stage

Series A

Total Funding

$50M

Headquarters

New York City, New York

Founded

2020

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Simplify's Take

What believers are saying

  • January 2026 cleansing balm launch broadens Wonderskin beyond color cosmetics.
  • June 2026 Belgium rollout extends distribution after Boots, Nordstrom, and Urban Outfitters.
  • Retail expansion plus new categories support higher lifetime value and lower DTC dependence.

What critics are saying

  • TikTok Shop logistics rules in 2026 increase channel dependence and margin pressure.
  • DTC, Amazon, and TikTok Shop still anchor revenue; platform policy shifts hit fast.
  • A single hero lip-stain franchise leaves Wonderskin exposed if repeat demand softens.

What makes Wonderskin unique

  • TikTok-viral Wonder Blading Lip Stain Masque drives Wonderskin's brand awareness and social proof.
  • May 2025 $50 million Insight Partners round funds retail expansion and product innovation.
  • Sephora approved 350-store endcap rollout in September 2025 after under three months.

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Benefits

  • Remote Work Options

Growth & Insights and Company News

6 month growth

16%

1 year growth

16%

2 year growth

25%
Today in New York
Oct 5th, 2026
TikTok Shop agency Young With Solutions helps Wonderskin break into the UK's top 2 beauty brands.

TikTok Shop agency Young With Solutions helps Wonderskin break into the UK's top 2 beauty brands. Independent TikTok Shop data ranks Wonderskin UK the #2 beauty brand, with Young With Solutions driving lower acquisition costs via content, AI, and ads. Wonderskin's success proves social commerce isn't experimental, it's real market dominance. YWS team turned viral engagement into top-tier growth with AI-driven content and paid media." - Timoté Chanut, Founder, Young With Solutions BROOKLYN, NY, UNITED STATES, October 5, 2026 / EINPresswire.com / - Young With Solutions, a Brooklyn-based TikTok Shop agency and official TikTok Marketing Partner, has helped beauty brand Wonderskin become one of the highest-ranked beauty brands on TikTok Shop. Independent industry data places Wonderskin UK second in the platform's entire UK beauty category, and TikTok's own reporting has named the brand's lip stain a trending product selling once every five seconds. A Product TikTok Itself Calls a Top Trend TikTok's Shopping Report has named the Wonderskin WONDER BLADING Lip Stain a trending product on the platform, reporting that it sells once every five seconds. Beauty trade outlet Beauty Independent separately reported that a single TikTok video featuring the brand's Longwear Eyeliner, viewed 5.4 million times, generated $120,000 in revenue on its own. Ranked the UK's Second-Largest Beauty Brand on TikTok Shop According to independent TikTok Shop analytics reporting, Wonderskin UK ranks second among all beauty brands in the UK TikTok Shop category, generating £7.04 million in GMV in the second half of 2025 alone, with £6.75 million of that driven through affiliate content. The brand's lip stain product line generated £3.8 million of that total independently. Lowering Acquisition Costs With More Content, AI Production, and Paid Amplification Young With Solutions helped Wonderskin reduce its cost per acquisition through three coordinated levers: increased content production, AI-assisted content tools, and paid advertising running alongside the brand's organic growth. According to the agency's account team, that combination produced a dramatic decrease in CPA. About Young With Solutions Young With Solutions is a Brooklyn-based TikTok Shop agency and social commerce growth partner helping DTC ecommerce brands scale revenue through creator-led content, TikTok Shop, and GMV Max advertising. The agency is an official TikTok Marketing Partner and has generated more than $115 million in GMV for its clients. Learn more at youngwithsolutions.com. Legal Disclaimer: EIN Presswire provides this news content "as is" without warranty of any kind. Today in New York do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the author above.

PR Newswire
May 7th, 2025
Wonderskin Closes $50M Series A Round to Accelerate Retail Expansion and Product Innovation

/PRNewswire/ -- Wonderskin, the innovative beauty brand behind TikTok's viral peel-off Wonder Blading Lip Stain Masque and many other award-winning,...