Dynamics 365 Marketing Developer

Mandatory Experience

• 3 to 7+ years of Microsoft Dynamics 365 CRM development experience.
• 2+ years of hands-on experience specifically with:
  • Dynamics 365 Marketing / Customer Insights - Journeys
  • Real-Time Marketing
  • Customer Journeys
  • Segmentation
  • Email Marketing
  • Lead Management
  • Marketing Automation

Marketing Automation Development

• Design and develop end-to-end customer journeys using Dynamics 365 Customer Insights - Journeys.
• Configure real-time and outbound marketing campaigns.
• Build automated customer engagement workflows based on business requirements.
• Develop lead nurturing, lead scoring and customer engagement strategies.
• Configure subscription centres, preference centres and consent management.

Segmentation & Customer Data Management

• Create dynamic, static and behavioural segments.
• Configure customer profiles and enrich customer data.
• Design customer lifecycle journeys using engagement and interaction data.
• Implement audience targeting and personalisation strategies.

Email & Communication Development

• Design and build responsive marketing emails and templates.
• Configure dynamic content and personalisation tokens.
• Develop SMS, Push Notification and multi-channel marketing campaigns.
• Ensure compliance with GDPR and marketing consent requirements.

Event Management

• Configure webinars, events, registrations and attendee management.
• Implement event-triggered communications and reminders.
• Integrate external event platforms such as Teams, Zoom or third-party systems.

Custom Development

• Develop custom plugins, workflows and APIs to extend D365 Marketing capabilities.
• Build JavaScript, C#, Power Automate and Azure integrations.
• Create custom Dataverse tables and business processes.
• Implement custom customer triggers and event-based marketing automations.

Integration Development

• Integrate D365 Marketing with:
  • Dynamics 365 Sales
  • Dynamics 365 Customer Service
  • Power Platform
  • Azure Services
  • Customer Data Platforms (CDP)
  • Third-party Email/SMS providers
  • Websites and customer portals
• Develop REST API integrations for customer and marketing data synchronisation.

Reporting & Analytics

• Develop marketing performance dashboards.
• Configure Customer Insights analytics and reporting.
• Monitor campaign performance, customer engagement and conversion metrics.
• Create Power BI reports for marketing effectiveness measurement.

Technical Design & Governance

• Participate in solution design workshops.
• Produce Technical Design Documents (TDDs).
• Ensure adherence to Microsoft best practices and governance standards.
• Support environment strategy and release management processes.

Support & Maintenance

• Troubleshoot campaign, journey and integration issues.
• Perform root cause analysis and implement fixes.
• Support production deployments and post-production monitoring.
• Provide technical guidance to business users and marketing teams.

Required Technical Skills

Dynamics 365

• Dynamics 365 Customer Insights - Journeys
• Dynamics 365 Sales
• Dataverse
• Dynamics 365 Customer Insights - Data

Power Platform

• Power Automate
• Power Apps
• Power BI
• Dataverse

Development Skills

• C#
• .NET Framework/.NET Core
• JavaScript
• TypeScript
• HTML/CSS
• REST APIs
• Webhooks

Azure Services

• Azure Functions
• Logic Apps
• Service Bus
• Azure Storage
• Azure API Management

Integration Technologies

• OAuth
• Microsoft Graph API
• Third-party Marketing Platforms
• Event Streaming Technologies

Typical Day-to-Day Activities

• Create and modify customer journeys.
• Build marketing segments and lead scoring models.
• Develop email templates and landing pages.
• Configure customer triggers and event management processes.
• Troubleshoot marketing campaign issues.
• Build Power Automate workflows.
• Deliver integrations with Sales and external platforms.
• Monitor campaign performance and analytics.
• Participate in Agile ceremonies and sprint delivery.