Demand Generation Consultant
Right Side Up
Demand Generation Consultant
Right Side Up
In-house marketing talent for growth
About Right Side Up
Please note, this posting is to highlight joining Right Side Up's talent collective specifically and is not representing an internal full-time role, or a current opportunity with a client.
Right Side Up is a collective of premium marketing talent—with all of the marketing chops, and none of the agency fluff. We’re trusted by the most respected early-stage ventures, the fastest-growing tech companies, and well-established Fortune 500 teams to do one thing better: Growth. We have over 250+ clients including Stitch Fix, Sephora, Yelp, Sun Basket, Crunchbase, DoorDash, Calm, and more.
We’re seeking freelance Demand Generation consultants to join our talent collective and support a range of B2B clients. This role is ideal for marketers who excel at driving pipeline growth through strategic campaign planning, channel execution, and performance optimization.
Projects vary widely depending on client needs and may include building demand generation programs from the ground up, optimizing existing funnels, or scaling multi-channel acquisition efforts. Contract engagements typically range from 10–40 hours per week.
Develop and execute B2B demand generation strategies to drive qualified pipeline
Plan, launch, and optimize multi-channel campaigns across paid, email, content, and events
Partner with sales and marketing teams to align on pipeline goals and lead quality
Build and manage lead generation funnels, including landing pages, forms, and nurture flows
Analyze campaign performance and continuously optimize for conversion and ROI
Collaborate on content strategy to support demand generation efforts (e.g., whitepapers, webinars, case studies)
Support account-based marketing (ABM) initiatives where relevant
Identify new opportunities to improve acquisition, engagement, and pipeline velocity
Strong foundation in B2B demand generation and pipeline marketing
Experience building and optimizing multi-channel campaigns
Familiarity with marketing automation and CRM platforms (e.g., HubSpot, Marketo, Salesforce)
Ability to analyze performance data and translate insights into action
Experience partnering closely with sales teams to drive revenue outcomes
Comfort working across different industries, audiences, and go-to-market motions
Strong project management and communication skills
Experience in high-growth startup environments
Familiarity with both inbound and outbound demand generation strategies
Experience supporting both strategic planning and hands-on execution
In-house marketing talent for growth
Right Side Up provides premium marketing talent as marketers-in-residence who act as an in-house growth team for startups, tech companies, and Fortune 500 teams. Their offering is a blended model of strategic planning, concept development, creative campaigns, attribution solving, and execution, delivered by experienced marketers who integrate with a client’s existing team rather than re-creating an agency. Clients access a ready-to-work growth engine without agency bureaucracy, leveraging deep in-house expertise and transparent collaboration to drive customer acquisition and scalable marketing programs. The company differentiates itself by offering “MIRs” with hands-on execution, strategic insight, and clear transparency, avoiding agency fluff and delivering an in-house feel with premium talent. The goal is to help clients achieve measurable growth through effective acquisition strategies, creative campaigns, and scalable marketing operations.
Explore more opportunities at Right Side Up