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Dentsu

Marketing analytics and digital advertising solutions

Senior Planning & Consulting Manager Digital

Performance & Paid MarketingConfirmed live in the last 24 hours
Full-timeNo salary listed

About the Job

Requirements

  • A completed degree or commercial vocational training, ideally in the media sector such as a publisher, media vendor, or advertising agency, or a comparable qualification.
  • At least 3 years of professional experience.
  • Affinity for online topics and media generally.
  • Confident use of Microsoft Office, particularly Excel.
  • Fluent spoken and written German and English.
  • Analytical and conceptual thinking.
  • Open and flexible in thinking and action, with a customer- and service-oriented approach.
  • High commitment and resilience.

Responsibilities

  • Apply professional expertise in direct collaboration with Consulting to answer clients’ strategic questions.
  • Support the Grouphead Digital Media in managing commitments and implementing planning specifications.
  • Create media recommendations based on client briefs for client approval, including deriving campaign setups across channels, media vendors, advertising media, placements, and formats using relevant market and in-house tools and considering brief objectives and relevant key performance indicators.
  • Create high-level and detailed plans across digital channels, considering conditions specified by strategic procurement and client/agency agreements, in the form of a media plan or flowchart.
  • Interpret planning results, derive recommendations, and present relevant facts in written recommendations.
  • Obtain individual offers from media partners when needed and review them with strategic procurement.
  • Create qualitative and quantitative evaluations of media, advertising media, and offers.
  • Understand and consider contractual objectives for the planning area, including cost per point, visibility, ad fraud rate, and price guarantees, to support performance and meet contract terms.
  • Define relevant metrics and develop benchmarks with the supervisor based on goals established in client contracts.
  • Enter detailed-planning parameters into the media booking system as the basis for handover to external partners.
  • Support Consulting, including communicating with clients when needed, to advance detailed planning; send offers, incorporate plan changes and optimizations, and obtain approvals.
  • Support external and internal partners in resolving detailed media-plan questions with media partners, creative agencies, and digital ad-serving providers.
  • Analyze and evaluate campaign reports against previously defined campaign objectives to generate insights for future campaigns.
  • Monitor digital media campaigns to ensure accurate content and timely execution.
  • Review campaigns live in platform tools when needed to evaluate compliance with campaign key performance indicators and support client advising.
  • Review budget overviews and commitment controls and inform the supervisor of risks that agreed terms may not be met.
  • Maintain media-vendor shares in the DAN OnePlan system as a basis for Ampfli revenue forecasts and achieving agency agreements.
  • Coordinate regularly with strategic procurement and the Consulting team to maintain shared information and determine necessary actions when campaign parameters change or implementation difficulties arise.
  • Actively contribute to new-business and client-retention projects.
  • Train colleagues, trainees, and apprentices to develop their professional skills.
  • Proactively share knowledge and experience through training sessions, presentations, and case studies.
  • Actively contribute to Planning & Implementation projects, such as offer portfolios, process optimization, and tool development, including projects beyond the role’s own area of responsibility, to support the agency’s competitiveness.

About the Company

Dentsu

Marketing analytics and digital advertising solutions

Dentsu International is a global marketing and advertising partner that helps brands grow by navigating the digital economy and using data-driven insights. Its services include consumer intelligence to understand customer behavior, digital marketing and advertising to reach audiences, customer experience management (CXM) to improve interactions, and gaming solutions to engage audiences. The company earns revenue through service fees, project work, and long-term contracts with a diverse mix of clients across retail, technology, and entertainment. Its approach combines research and analysis to set industry-focused insights and drive growth, while collaborating across disciplines to deliver integrated marketing solutions. Dentsu also pursues social impact initiatives, promoting inclusion and positive change in the industry and communities.

Company size
10,001+
Company stage
IPO
Headquarters
Tokyo, Japan
Founded
1901

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