Zenoti

Cloud-based SaaS for salons and spas

Vice President of Product Marketing

Product MarketingPosted on Nov 13

Full-timeHyderabad, Telangana, IndiaNo salary listedIn-person

About the Job

Requirements

Demonstrated track record of creating and delivering compelling content and product marketing programs, supported by a portfolio.
History of delivering results in high-growth, innovative, fast-paced environments.
Fluency with Salesforce, analytics software such as Tableau or Google Analytics, and project management software.
Solid understanding of Zenoti applications, cloud-based enterprise applications, and SaaS applications.
Ability to lead internal alignment strategies amid growth, ambiguity, and change.
Executive presence and customer-facing skills, with the ability to manage a creative team and the overall product marketing function.
Ability to combine strategic thinking with detailed creative execution.
Ability to lead and mentor, collaborate, manage a team and multiple projects, and lead cross-functional global teams.
Metrics-driven approach focused on return on investment, including developing KPIs, dashboards, and benchmark reports to measure success and advocate for effective product marketing strategies.
Bachelor’s degree in Business, Marketing, or a related field.
15+ years of relevant product marketing experience in B2B technology, SaaS, or enterprise software, and go-to-market planning.
Experience building and managing teams of product marketers.
Experience guiding a company through late-stage startup growth.

Responsibilities

Own the go-to-market growth strategy and execution for Zenoti’s product offerings.
Create compelling value propositions, product positioning, and messaging for the global customer base.
Work with executives in sales, marketing, product management, and support to roll out new product offerings through high-impact campaigns.
Collaborate with company executives and product management, sales, support, and marketing teams on go-to-market priorities, strategy, and execution.
Partner with stakeholders to position Zenoti’s value proposition and competitive differentiation.
Lead go-to-market strategy by understanding trends and customer needs, identifying new target markets, and building differentiated product strategies.
Manage the product marketing creative team and create product marketing content, prioritizing work to drive customer acquisition.
Partner with Customer Success to drive adoption through supporting materials and campaigns.
Drive go-to-market activities around new product releases and launches.
Use data to assess market viability and develop go-to-market strategy for different product offerings.

Desired Qualifications

An MBA is preferred.

Zenoti provides an all-in-one, cloud-based software solution for the beauty and wellness industry. Our solution allows users to seamlessly manage every aspect of the business in a comprehensive mobile solution: online appointment bookings, POS, CRM, employee management, inventory management, built-in marketing programs and more. Zenoti helps clients streamline their systems and reduce costs, while simultaneously improving customer retention and spending. Our platform is engineered for reliability and scale and harnesses the power of enterprise-level technology for businesses of all sizes

Zenoti powers more than 30,000 salons, spas, medspas and fitness studios in over 50 countries. This includes a vast portfolio of global brands, such as European Wax Center, Hand & Stone, Massage Heights, Rush Hair & Beauty, Sono Bello, Profile by Sanford, Hair Cuttery, CorePower Yoga and TONI&GUY.

Our recent accomplishments include surpassing a $1 billion unicorn valuation, being named Next Tech Titan by GeekWire, raising an $80 million investment from TPG, ranking as the 316th fastest-growing company in North America on Deloitte’s 2020 Technology Fast 500™. We are also proud to be recognized as a Great Place to Work CertifiedTM for 2021-2022 as this reaffirms our commitment to empowering people to feel good and find their greatness. To learn more about Zenoti visit: https://www.zenoti.com

Description

As Vice President of Product Marketing, you will own the go-to-market (GTM) growth strategy and execution for Zenoti’s product offerings. You will create compelling value propositions, product positioning and messaging to our global customer base. You will work closely with key executives in sales, marketing, product management and support teams to roll out new product offerings by creating high-impact campaigns. You must enjoy working in a fast-paced environment, be able to multitask and thrive in an environment that rewards high-quality work. This role will report directly to the SVP of Product Management.

What will I be doing?

Collaborate with company executives, product management, sales, support, and marketing teams on GTM priorities, strategy, and execution
Partner with key stakeholders to properly position the Zenoti value proposition and competitive differentiation
Be a strong partner in leading GTM strategy - understanding trends and customer needs, identify new target markets for Zenoti - and building differentiated product strategies
You will both manage product marketing creative team as well as create product marketing content, while prioritizing work to drive customer acquisition
Partner with the Customer Success team to drive adoption through supporting materials and campaigns
Drive the overall GTM activities around new product releases and launches
Be a master of leveraging data to assess market viability and develop GTM strategy for different product offerings

What skills do I need?

You have a demonstrated track record of creating & delivering compelling content and breakthrough product marketing programs (with fantastic portfolio)
You have a history of delivering results in high growth, innovative and fast paced environments
You are Fluent in Salesforce, analytics software (ex: Tableau, Google Analytics), and project management software
You have a solid understanding of Zenoti applications, cloud-based enterprise and SaaS applications
You have a process-driven approach and the ability to lead internal alignment strategies amidst dynamic growth, ambiguity and change
You have a strong executive presence and customer-facing skills, as well as the ability to manage a creative team and overall product marketing function
You are equally comfortable with strategic thinking and detailed, creative execution
You are a leader and mentor, you can collaborate and manage a team as well as multiple projects. Experience leading cross-functional, global teams
You’re metrics-driven and focused on ROI. You can develop KPIs, dashboards and benchmark reports to measure success and advocate for effective product marketing strategies.

Requirements

Bachelor’s Degree in Business, Marketing or related field. MBA preferred.
15+ years relevant product marketing experience in B2B technology, SaaS or enterprise software, and go-to-market planning
Experience building and managing teams of product marketers
Experience seeing company through late-stage startup growth cycle

Zenoti provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

About the Company

Zenoti

Cloud-based SaaS for salons and spas

Zenoti is a cloud-based software provider for salons, spas, and med spas that offers a full SaaS platform to run business operations. It serves over 12,000 businesses in more than 50 countries, providing tools for appointment scheduling, billing, payments, reporting, analytics, marketing, employee management, and inventory control. The product works as a cloud-hosted subscription service, delivering features such as online booking, self-check-in, e-payments, and digital reviews, with 24/7 support and assistance with data migration. Zenoti differentiates itself by delivering an integrated, end-to-end suite tailored to beauty and wellness businesses, enabling touchless interactions and centralized management across locations. Its goal is to help clients enhance customer experience, unify their brand, and automate front-desk tasks to run their operations more efficiently and grow globally.

Company size: 1,001-5,000
Company stage: Series D
Total funding: $331M
Headquarters: Bellevue, WA
Founded: 2010

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