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Power Digital

Data-driven marketing agency delivering ROI-focused campaigns

Senior ABM Strategist

Growth MarketingConfirmed live in the last 24 hours
Full-timeRemote in ArgentinaRemote

About the Job

Requirements

  • Advanced proficiency in spoken and written English is required.
  • Lead B2B go-to-market and account-based marketing strategy across ideal customer profile development, persona development, buying committee mapping, account prioritization, target account list development, campaign planning, and activation strategy.
  • Own 6sense strategy across applicable clients, including segment creation, audience logic, buying stage interpretation, 6QA usage, account scoring, intent data, activation workflows, and reporting implications.
  • Use Clay for account enrichment, target account list development, manual verification, contact enrichment, segmentation, and account prioritization workflows.
  • Translate client business goals, sales priorities, customer data, stakeholder interviews, market signals, and platform insights into clear go-to-market recommendations.
  • Build and pressure-test ideal customer profiles, personas, target account lists, account tiers, and campaign strategies to ensure they are commercially relevant, defensible, and actionable.
  • Develop account-based marketing strategies for strategic, enterprise, and named-account motions, including 1:1, 1:few, and 1:many programs.
  • Build account prioritization frameworks using firmographic, technographic, intent, engagement, sales, customer relationship management, and revenue data.
  • Identify gaps in client data, targeting logic, lifecycle stages, sales process, platform setup, or marketing activation that may limit go-to-market performance.
  • Develop sales enablement recommendations, messaging themes, account plays, and buying committee insights to support go-to-market execution.
  • Complete new business appraisals and support sales opportunities requiring B2B, account-based marketing, 6sense, Clay, ideal customer profile, target account list, or go-to-market expertise.
  • Create repeatable internal processes for target account list builds, enrichment workflows, account scoring, 6sense audience logic, and account-based marketing activation planning.
  • Leverage AI technologies, the Nova ecosystem, and Power Digital workflows to improve research, strategy development, quality assurance, execution, and reporting.

Responsibilities

  • Partner with Paid Media, Organic Search, Content, Lifecycle, Analytics, Creative, Client Services, and Sales teams to translate account-based marketing strategy into integrated activation plans.
  • Lead client-facing strategy conversations, including discovery calls, deliverable presentations, prioritization discussions, and performance readouts.
  • Simplify complex B2B strategy, data, and tooling concepts into clear recommendations and next steps for clients and internal teams.
  • Independently own strategic workstreams across priority B2B clients within the first 60 to 90 days.
  • Deliver client-ready ideal customer profile, persona, target account list, account-based marketing, and go-to-market strategy outputs with minimal rework.
  • Demonstrate hands-on ability to build, quality-check, and advise on 6sense segment logic and Clay workflows within the first 60 days.
  • Support client retention, expansion, and new B2B strategy opportunities through high-quality delivery and strategic partnership.
  • Support work across 8–12 accounts.

About the Company

Power Digital

Data-driven marketing agency delivering ROI-focused campaigns

Power Digital is a data-driven marketing agency focused on delivering customized, ROI-focused online marketing solutions. It builds campaigns across key channels such as SEO, PPC, social media, and PR, using specialized experts to tailor strategies to each client’s analytics goals and audience. The company operates like an extension of a client’s marketing team, prioritizing transparency, weekly communication, and measurable results. Its goal is to connect brands with the right customers and continuously improve ROI through collaborative, channel-specific execution.

Company size
1,001-5,000
Company stage
Not listed
Total funding
Not listed
Headquarters
San Diego, CA
Founded
2012

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