WPP Production

Integrated, AI-powered global content production

Business Director

Account ManagementConfirmed live in the last 24 hours

Full-timeLondon, UKNo salary listed

About the Job

Requirements

Experience in a client services industry, working in a marketing, integrated campaigns or digital agency, and/or consultancy environment.
Demonstrated ability to grow revenue through strategic and organic growth and new business, with motivation to meet specific financial targets.
Strong business and financial acumen.
Expert client relationship skills in a multi-stakeholder environment, including matrix reporting and industry point of view.
Experience driving positive client satisfaction scores and/or turning around client satisfaction scores.
Ability to build partnerships across disciplines, networks and teams.
Ability to write clear, cohesive and focused client communications, including strategic presentations with strong storytelling skills; also training Senior Art Directors and Art Directors to develop these skills.
Authentic passion for great work, teams and business.
Curiosity and a strong desire for continual learning.
Strong grasp of the marketing technology landscape, specifically generative AI and agentic workflows, and how they will disrupt traditional production hierarchies.
Proven consultative skills with a proactive and strategic approach to client engagement, serving as a trusted advisor.

Responsibilities

Support the Global Client Managing Director and Global Client Lead in driving agency revenue growth across new business.
Drive organic strategic business growth through strong relationships and a solid knowledge of clients’ businesses, strategic directions and competitive landscapes.
Focus on cross-selling capabilities and services to extend the offering to clients.
Partner with the Commercial Team and Client Operations Director to formulate plans to manage and leverage opportunities to drive client business and partnerships.
Drive and maintain a client business development plan, communications and contact strategy for each client, identifying specific opportunities and actions.
Play a key role in new business pitches.
Build client relationships based on plans agreed with the Global Client Managing Director and Global Client Lead.
Act as a trusted advisor on WPP Production’s capabilities, providing guidance and counsel to help clients achieve business objectives by developing the right production strategy.
Manage overall day-to-day client engagement and relationship health.
Monitor client satisfaction metrics and performance measures; escalate negative feedback to the Global Client Managing Director, address it directly with clients and implement corrective action plans.
Manage client expectations based on client dynamics and objectives, course-correct potential client issues, and brief the Global Client Managing Director and Global Client Lead while agreeing a quarterly plan.
Work closely with the Global Client Lead to understand contractual obligations and commercial arrangements and their impact on ways of working and profitability.
Provide strategic insights to clients monthly or quarterly.
Partner with the Client Director and/or Client Operations Director to drive account governance, including quarterly and annual business reviews, and ensure flawless delivery.
Work with the Global Client Managing Director, Global Client Lead and Client Operations Director to identify the right capability experts to unlock growth opportunities.
Partner with Client Delivery to develop and maintain high levels of team effectiveness and satisfaction.
Maintain trust and respect among department heads in Creative, Production, Operations, Technology and Finance, and among subject-matter experts.
Partner with Client Delivery to navigate conflicting priorities.
Work with Global ExCo and the WPP Production Marketing Team to tell the story of WPP Production through compelling case studies and content sound bites.
Create a culture of fresh thinking, collaboration, respect, equality, diversity and inclusion, focused on learning, development and growth.
Contribute to WPP Production’s culture by exhibiting ownership, professionalism and passion, and leading by example.
Inspire the wider portfolio team to deliver their best regardless of reporting lines and disciplines.
Empower the team to take ownership and find solutions, supporting them by removing barriers to success.
Partner with the Global Client Managing Director and Global Client Lead to hire and retain the best talent.
Understand how data can change approaches to content creation and elevate client conversations and recommendations.
Maintain an active interest in sustainability and help drive more sustainable thinking and action within WPP Production.
Support the Global Client Managing Director and Global Client Lead with profit and loss statements, budgets and forecasting.
Manage monthly financial performance and agreed contribution margins.
Partner with Client Delivery, Finance and Commercial Teams to review revenue and plan against regular finance revenue analyses to achieve monthly commitments.
Use knowledge of profit levers to drive profitability across the account portfolio.

About WPP Production

We are WPP Production - the unified global production company that brings together all of WPP's content producers, studios and craft experts into one connected organisation. We combine world-class human craft with next generation technology to originate, design, and deliver multi-channel content systems at scale. Built for borderless collaboration and powered by deep craft expertise, we are the production engine designed for today's always on, AI driven marketing world.

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

A hybrid working model

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

What does a Business Director do at WPP Production?

By understanding WPP Production's full breadth of services, our Business Directors bring smart solutions to clients, helping them transition and transform their business. You are a hunter and team builder who drives client business, as well as grows WPP Production's opportunities and revenue.

You add value by maintaining and growing client relationships and are valued by senior clients for your partnership and strategic guidance. You are a driver of growth, who identifies new business opportunities and manages new business pitches to grow your portfolio of business. A storyteller who can drive and lead business with the ability to write and present decks with flare and precision. An exceptional leader of clients, complex teams and individuals, you epitomise our brand values, are passionate about the business and inspire others to continually push to be better. You partner with the Global Client MD (GCMD) and Global Client Lead (GCL) as well as the wider team helping to deliver the right strategic messaging and expectations for delivery excellence.

Key areas of responsibility

Growth and account planning

Support GCMD and GCL in driving agency revenue growth across new business
Drive organic strategic business growth through strong relationships, a solid knowledge of your clients’ business, strategic direction and competitive landscape
Focus on cross selling our capabilities and services to extend our offering to clients
Partner with the Commercial Team and Client Operations Director to formulate plans to manage and leverage opportunities to drive client business and partnership
Drive and maintain a client business development plan, comms and contact strategy (per client) and identify specific opportunities and actions
Play a key role in new business pitches

Relationship management

Build client relationships based on plan agreed with GCMD/ GCL
Seen as a trusted advisor on WPP Production's capabilities and provides guidance and counsel to clients to help them achieve their business objectives by developing the right production strategy
Responsible for day-to-day management of overall client engagement and relationship health
Monitor client satisfaction metrics and associated performance measures. Ensure negative feedback is escalated to GCMD, is addressed directly with clients and corrective action plans are implemented
Deep understanding of client dynamics and objectives, manage client expectations for the agency and course correct potential client issues. Briefing GCMD/GCL and agreeing a quarterly plan
Working closely with the GCL to understand contractual obligations and commercial arrangement and how these impact our ways of working as well as profitability
Provide strategic insights to clients on a monthly/quarterly basis
Partner with Client Director and/or Client Operations Director to drive account governance including Quarterly and Annual Business reviews and ensure flawless delivery

Collaboration

Work with GCMD/GCL and Client Operations Director to understand who the right capability experts are to bring in to unlock opportunities for growth
Partner with Client Delivery to develop and maintain high levels of team effectiveness and satisfaction
Maintain high level of trust and respect among department heads in Creative, Production, Operations, Technology, Finance and SMEs
Partner with Client Delivery to navigate when there are conflicting priorities
Work with Global ExCo and WPP Production Marketing Team to tell the story of WPP Production by delivering compelling case studies and content sound bites

Leadership

Create a culture of fresh-thinking, collaboration, respect, equality, diversity and inclusion, with a focus on learning, development and growth
Contribute to WPP Production's culture by exhibiting ownership, professionalism, passion and leading by example
Regardless of reporting lines and disciplines inspires the wider portfolio team to deliver their best
Empower the team to take ownership and find solutions, supporting them by removing any barriers to success
In partnership with GCMD and GCL, hire and retain the best talent
Understand how data and the use of data can change how we approach content creation and elevate the types of conversations and recommendations we have with clients
Have an active interest in sustainability and help drive change within WPP Production to think and act more sustainably

Financials

Support GCMD/GCL with P&Ls, budgets and forecasting
Ultimately responsible for monthly financial management and agreed contribution margins
Partner with the Client Delivery, Finance and Commercial Teams to review revenue and plan against regular revenue analyses provided by the finance team to achieve monthly commitments
Knowledge of profit levers and use them to drive profitability across your account portfolio

Requirements:

Experience in a Client Services industry, working in a marketing, integrated campaigns/digital agency and/or consultancy environment.
Demonstrated ability to grow revenue through strategic and organic growth and new business with a motivation to meet specific financial targets.
Strong business and financial acumen.
Expert client relationship skills – multi-stakeholder environment, matrix reporting, industry POV.
Experience driving positive and/or turning around Client Satisfaction Scores.
Ability to build partnerships across disciplines, networks and teams.
Ability to write clear, cohesive and focused client communications including strategic presentations with strong storytelling skills. Also training Sr ADs and ADs to develop these skills.
Authentically passionate about great work, teams and business.
Curiosity and insatiable need for continual learning that is infectious.
AI Proficiency: A strong grasp of the marketing technology landscape, specifically GenAI, Agentic workflows, and how they will disrupt traditional production hierarchies.
Proven consultative skills with a proactive and strategic approach to client engagement, serving as a trusted advisor.

Why work here:
At WPP Production, you’ll help shape the future of content production at a truly global scale. We bring together world-class talent, cutting-edge studios, and advanced technology to solve some of the most complex creative and production challenges in the industry. You’ll work in a collaborative, borderless environment where craft excellence is valued, innovation is encouraged, and AI and next-generation tools are used to amplify not replace human creativity. With access to diverse projects, global career opportunities, and the backing of WPP’s unmatched network, this is a place where you can grow your skills, make real impact, and create work that performs for every audience, across every channel, at every moment.

Inclusion and Impact
WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
Data
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About the Company

WPP Production

Integrated, AI-powered global content production

WPP Production unifies WPP’s global content creation resources to deliver marketing content at scale across digital, print, and post-production. It coordinates strategy, creative development, production, and optimization through a single operating system (WPP Open) with AI-powered workflows across its network of studios in 40+ cities and nearly 10,000 employees. The platform differentiates itself by integrating creative, media, and production under one umbrella, enabling high-velocity, addressable content that stays globally consistent. Its goal is to simplify services for marketers while leading in the use of artificial intelligence in marketing.

Company size: 51-200
Company stage: Not listed
Total funding: Not listed
Headquarters: Not listed
Founded: 2010

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