Marketing Strategy Specialist - Scripted Series, Apple TV

Summary

Do you have a passion for entertainment, content and the role it plays in our culture? As part of our Apple TV Scripted Series team, you’ll support the Apple TV team and partner with cross-functional teams, EPs/Showrunners, talent, agencies and more to create culturally resonant, audience-first marketing strategies and robust go-to-market plans for some of our most dynamic and business driving content. The Apple TV Series team is seeking a dynamic, creative and solution-oriented individual, who will partner closely with various teams across the organization to help bring a consumer journey to life. An inventive self-starter who is eager to learn and grow, and bring a can-do attitude to the position. You will be an integral part of a team working to define the strategic vision for a campaign, supporting as a central cross-functional partner, handling the various workflows and tactical execution for all owned, earned and paid plans, all with the goal of driving buzz, cultural resonance and ultimately, viewership for Apple TV content.

Minimum Qualifications

Minimum 5 years in consumer marketing experience across media/ entertainment, preferably for Drama genre series Knowledge and experience in supporting robust portfolio of creatively led 360- campaigns, from strategy to executing the tactics Digital first mindset, with understanding of how to leverage organic social and digital spanning content creation, community and audience development

Preferred Qualifications

Experience fostering cross-functional collaboration across adjacent business teams, content producers and creators Exposure to working on brand partnerships and multi-touchpoint integrations with internal teams, third parties, retail, experiential, newsletters, email, or editorial placements Budget planning including working across internal teams such as creative, social, and research to track each title’s budget and input through our internal systems. Clear written and verbal communication skills. Able to present ideas simply in presentations and documents across a range of partner perspectives —from creative to business. Excellent organizational, scheduling, project management, budget planning/ tracking, and multi-tasking skills with proven attention to detail

Description

Support title teams as the strategic linchpin and campaign quarterback preparing creative briefs, positioning and strategy materials for high-profile Series. Assist in driving campaigns forward with key partners including development, current, producers/creators, filmmakers and show runners. Ensure materials are aligned to series positioning and brand, and that creative is consistent across all consumer touch points. Support cross-functional team planning across campaigns by participating in key meetings, presentations, developing campaign recaps and updates, and using project documents, such as marketing trackers, timelines, status reports, budget review, etc. to ensure execution against goals. Work in partnership with multiple Creative teams to ensure materials are aligned with the series positioning and Apple branding.