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TRM Labs

Blockchain analytics for financial crime

VP of Global Growth

Growth MarketingConfirmed live in the last 24 hours
Full-timeRemote

About the Job

Requirements

  • A track record of owning and growing qualified pipeline in an enterprise technology business with complex buying groups and long sales cycles, including the targets, investment decisions, conversion rates, and revenue outcomes behind results.
  • Quantitative fluency and sound judgment with imperfect data, including building funnel models, pressure-testing attribution, evaluating acquisition economics, and designing useful experiments when volumes are too small for simple A/B tests.
  • A track record driving both new-logo acquisition and customer expansion, with a rigorous understanding of conversion, acquisition economics, and payback.
  • Deep full-funnel expertise, from awareness and marketing-qualified lead generation through opportunity creation, Sales handoffs, and downstream pipeline outcomes.
  • Demonstrated success building multitouch attribution, marketing analytics, and forecasting models that improve investment decisions and reveal where the funnel is underperforming.
  • A disciplined approach to experimentation, with evidence of increasing testing velocity and translating learning into measurable improvements in qualified pipeline and conversion.
  • Experience leading demand generation, performance marketing, lifecycle, account-based marketing, digital, and regional or field marketing, supported by strong marketing operations and data analytics.
  • Applied AI fluency, including examples of using AI to improve campaign operations, targeting, content velocity, forecasting, or attribution, with appropriate quality controls.
  • A track record of hiring and developing leaders and building an operating model that creates accountability across teams and functions.
  • Multi-region experience across North America, Asia-Pacific, and Europe, the Middle East, and Africa, ideally including public-sector or regulated-buyer motions, with the judgment to tailor strategy by market and segment.
  • Strong executive communication and go-to-market partnership, including aligning leaders on the growth plan, challenging assumptions with evidence, and moving comfortably between revenue outcomes and campaign detail.

Responsibilities

  • Own the pipeline generation plan by translating revenue targets into pipeline requirements by market, region, offering, and customer type; accounting for conversion rates and sales cycles; agreeing contributions with other revenue leaders; and owning the consolidated plan and response to gaps.
  • Map how accounts and buyers move from awareness to qualified opportunities, define the entry and exit criteria for each stage, identify where progress stalls, work with Sales to improve handoffs, and use win/loss results to sharpen targeting and programs.
  • Lead an integrated global demand generation engine spanning demand generation, performance marketing, lifecycle, account-based marketing, field marketing, and digital, connecting events, executive programs, content, and coordinated sales outreach to explicit pipeline goals.
  • Lead paid search and social, organic search and AI discovery, website conversion, landing pages, nurture, and reactivation, and determine where additional investment can efficiently generate qualified pipeline.
  • Diagnose underperformance in the growth engine, prioritize high-impact hypotheses, establish a disciplined cadence of experiments across audiences, channels, campaigns, and conversion paths, and use AI to accelerate targeting, campaign operations, content production, and analysis while maintaining quality.
  • Develop the existing team, recruit critical talent, set clear responsibilities across shared capabilities and market teams, own the budget and agency relationships, establish a disciplined operating rhythm, and use AI and automation to increase team capacity and speed.
  • Serve as the executive voice for pipeline generation, advising the CRO, CEO, and broader leadership team on pipeline performance, investment tradeoffs, and opportunities across markets and customer segments.

Desired Qualifications

  • Experience with public-sector or regulated-buyer motions is preferred.

About the Company

TRM Labs

Blockchain analytics for financial crime

TRM Labs provides blockchain intelligence tools for financial institutions, crypto businesses, and government agencies to detect and investigate crypto-related financial crime and fraud. It analyzes blockchain activity using data engineering, data science, and threat intelligence to surface risk signals, enable investigations, and support compliance workflows. Its products combine on-chain and off-chain data, risk scoring, and case management through subscription services and customized solutions. Compared to others, TRM Labs serves a diverse client base (banks, exchanges, regulators) and emphasizes end-to-end investigative capabilities and tailored risk insights rather than generic analytics. The company’s goal is to improve the security and integrity of the global financial system by reducing illicit activity in the crypto space.

Company size
201-500
Company stage
Series C
Total funding
$220M
Headquarters
San Francisco, CA
Founded
2018

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