Director Marketing Strategy - Ready to Wear

Be Part of an Amazing Story

Macy’s is more than just a store. We’re a story. One that’s captured the hearts and minds of America for more than 160 years. A story about innovations and traditions…about inspiring stores and irresistible products…about the excitement of the Macy’s 4th of July Fireworks, and the wonder of the Thanksgiving Day Parade. We’ve been part of memorable moments and milestones for countless customers and colleagues. Those stories are part of what makes this such a special place to work.

Job Overview

The Director, Marketing Strategy will be a strategic marketing and brand leader responsible for defining how Macy's brings its Fashion and RTW business to life across the customer journey. This role will translate customer insights, cultural trends, merchandising opportunities, and business priorities into compelling category stories, demand-generating marketing strategies, and innovative customer experiences that drive discovery, engagement, and growth.

As a key partner to Fashion and RTW Merchandising leadership, the Director will establish annual and seasonal marketing strategies, identify opportunities to create customer demand, and orchestrate how storytelling, content, media, digital, CRM, stores, and experiences work together to make Macy's a more relevant and inspiring fashion destination.

This leader will help evolve Macy's from a promotion-led approach to a discovery-driven, fashion-authoritative brand by creating compelling reasons for customers to engage with, discover, and shop Fashion & RTW. They will bring a strong point of view on consumer behavior, emerging trends, commerce innovation, and modern brand building while challenging conventional retail thinking and helping shape the future of fashion marketing.

What You Will Do

Set the Fashion & RTW Marketing Strategy

• Develop annual and seasonal marketing strategies that drive customer engagement, category growth, and brand relevance.
• Translate customer insights, cultural trends, merchandising priorities, and market opportunities into compelling growth strategies.
• Identify opportunities to create demand, increase discovery, and drive customer consideration across Fashion & RTW.
• Establish strategic priorities and focus the organization on the stories, trends, and moments that matter most.
• Strengthen Macy's position as a destination for fashion discovery, inspiration, and trend relevance.

 Lead Seasonal & Campaign Strategy

• Develop integrated seasonal strategies and campaign briefs across Fashion & RTW.
• Connect fashion trends, launches, cultural moments, promotions, content, and experiences into cohesive customer journeys.
• Build compelling category stories that drive consumer discovery, engagement, and conversion.
• Define how channels work together to maximize customer impact and business outcomes.
• Continuously optimize plans based on customer behavior, business results, and emerging opportunities.

 Partner Across the Organization

• Serve as a strategic marketing partner to Fashion & RTW Merchandising leadership.
• Influence cross-functional stakeholders and advocate for customer-focused growth opportunities.
• Build alignment across merchandising, creative, media, digital, CRM, stores, PR, and other functions.
• Challenge conventional thinking and help shape future category and marketing strategies.
• Represent Fashion & RTW in enterprise planning and connect category opportunities to broader Macy's initiatives.

 Turn Insights & Data into Action

• Use customer, category, cultural, and competitive insights to identify growth opportunities.
• Build data-driven business cases and strategic recommendations.
• Leverage analytics to inform marketing priorities, investment decisions, and optimization opportunities.
• Identify emerging customer behaviors, discovery trends, and evolving paths to purchase.
• Translate insights into actionable strategies that drive measurable business impact.

 Build the Future of Fashion Marketing

• Identify new and innovative ways to drive discovery, engagement, and demand.
• Develop signature fashion franchises, storytelling platforms, and content experiences.
• Explore AI, personalization, creators, emerging platforms, and evolving consumer discovery behaviors.
• Bring external perspectives and challenger thinking to Macy's.
• Help the organization stay connected to evolving consumer expectations, culture, and commerce trends. 

 In addition to the essential duties mentioned above, other duties may be assigned. 

Skills You Will Need

Product-to-Story Marketing: Demonstrated ability to transform products, assortments, and customer insights into compelling stories that drive discovery, engagement, and demand.

Brand Building & Demand Creation: Experience building, growing, repositioning, or transforming brands, categories, or customer experiences through strategic marketing leadership.

Marketing Strategy Development: Ability to develop and articulate clear growth strategies that align customer needs, business priorities, cultural insights, and market opportunities.

Fashion & Consumer Insights: Strong understanding of fashion, consumer behavior, cultural relevance, emerging trends, and evolving shopping behaviors.

Cross-Functional Leadership: Proven ability to navigate complex organizations and align merchandising, marketing, creative, media, CRM, digital, and retail partners around a common vision.

Data-Driven Decision Making: Strong analytical mindset with the ability to translate insights into persuasive recommendations and measurable business outcomes.

Innovation & Commerce Thinking: Deep curiosity about consumer discovery, modern commerce, AI, emerging technologies, and the future of retail marketing.

Strategic Agility & Prioritization: Ability to identify the highest-impact opportunities, make tradeoff decisions, and prioritize investments effectively.

Executive Communication & Storytelling: Exceptional ability to communicate complex ideas through compelling narratives, business cases, presentations, and strategic recommendations.

Who You Are

• Candidates with a Bachelor’s degree or equivalent work experience in a related field are encouraged to apply. 
• 10-plus years of experience in marketing strategy, brand marketing, retail marketing, fashion marketing or a related discipline.
• This role involves performing essential job functions such as communication, collaboration, and use of office and computer systems. Responsibilities include the ability to access and review written and electronic information, and to move within the work environment and interact with workplace materials as needed to carry out job responsibilities.
• Able to work a flexible schedule based on department and company needs.

What We Can Offer You

Join a team where work is as rewarding as it is fun! We offer a dynamic, inclusive environment with competitive pay and benefits. Enjoy comprehensive health and wellness coverage and a 401(k) match to invest in your future. Prioritize your well-being with paid time off and eight paid holidays. Grow your career with continuous learning and leadership development. Plus, build community by joining one of our Colleague Resource Groups and make a difference through our volunteer opportunities.

Some additional benefits we offer include:

• Merchandise discounts
• Performance-based incentives
• Annual merit review
• Employee Assistance Program with mental health counseling and legal/financial advice
• Tuition reimbursement

About Us

This is a great time to join Macy’s! Whether you’re helping a customer find the perfect gift, streamlining operations in one of our distribution centers, enhancing our online shopping experience, buying in-style and on-trend merchandise to outfit our customers, or designing a balloon for the Thanksgiving Day Parade, we offer unique opportunities to be part of some of the most memorable moments in people’s lives. 

Join us and help write the next chapter in our story - apply today! 

This job description is not all-inclusive. Macy's, Inc. reserves the right to amend this job description at any time. Macy's, Inc. is an Equal Opportunity Employer, committed to a diverse and inclusive work environment.

MARKETING00

Salary Range Minimum: 156,960

Salary Range Maximum: 261,360