Performance Marketing Manager

About Osano

Osano is an innovative B-Corporation built around a simple belief: privacy is a fundamental right. Since day one, we’ve been focused on giving modern enterprises the ability to innovate quickly, stay competitive, and earn customer trust by respecting data privacy and complying with consent guidelines. Our products help organizations operate confidently in a rapidly evolving regulatory and technological landscape.

About the Role

Osano is looking for a Performance Marketing Manager to own and optimize our digital marketing programs, drive qualified pipeline, and maximize the return on our marketing investments.

This is a hands-on individual contributor role for someone who thrives at the intersection of strategy, execution, and analytics. You'll take ownership of our paid media programs, from campaign development and audience targeting to budget management, experimentation, and performance optimization.

We're looking for someone who doesn't just understand performance marketing in theory but has experience getting into the platforms, building campaigns, analyzing results, and making adjustments that drive measurable business outcomes.

You'll work closely with Marketing, Sales, Product Marketing, Content, and Revenue Operations to ensure our digital marketing investments are reaching the right audiences, generating qualified opportunities, and contributing to revenue growth.

What You'll Do

• Own and execute Osano's paid media strategy across Google Ads, Microsoft/Bing Ads, LinkedIn Ads, and emerging advertising channels, including YouTube, Reddit, and AI-driven platforms.
• Manage paid campaigns directly within advertising platforms, including campaign setup, keyword research, audience targeting, bidding strategies, budget allocation, and ongoing optimization.
• Develop and execute performance marketing programs designed to generate qualified leads, increase conversions, and contribute to sales pipeline and revenue.
• Monitor and optimize key performance indicators, including cost per lead (CPL), cost per acquisition (CPA), conversion rates, return on ad spend (ROAS), and pipeline contribution.
• Manage paid media budgets, continuously evaluating channel performance and reallocating spend to maximize marketing efficiency and return on investment.
• Build and execute A/B tests across ad creative, messaging, landing pages, audiences, and conversion paths to improve campaign effectiveness.
• Partner with Product Marketing and Content to develop compelling advertising messages, creative assets, and landing pages tailored to target audiences.
• Analyze website traffic, landing page performance, and conversion funnels to identify opportunities for improvement.
• Work closely with Revenue Operations to ensure accurate campaign tracking, lead attribution, CRM integration, and performance reporting.
• Leverage HubSpot, Salesforce, Google Analytics, and other marketing tools to measure campaign effectiveness and understand how marketing investments influence pipeline.
• Develop audience segmentation and retargeting strategies to engage high-value prospects throughout the buyer journey.
• Support account-based marketing (ABM) initiatives through targeted digital advertising campaigns.
• Explore emerging advertising channels, AI-powered marketing tools, and automation opportunities to improve campaign execution and performance.
• Create and maintain performance dashboards that provide clear visibility into campaign results, marketing spend, and pipeline contribution.
• Share insights and recommendations with Marketing and Sales leadership, translating performance data into actionable business decisions.
• Stay current on digital advertising trends, platform changes, and performance marketing best practices.

What We're Looking For

• 5+ years of experience in performance marketing, paid media, digital marketing, growth marketing, or a related field, preferably within B2B SaaS or technology.
• Demonstrated success managing and optimizing paid digital advertising campaigns that generate qualified leads, pipeline, and measurable business results.
• Strong hands-on experience with Google Ads and LinkedIn Ads is required, including building, launching, managing, and optimizing campaigns directly within the platforms.
• Experience managing paid media budgets and making data-driven decisions to improve campaign efficiency and ROI.
• Strong understanding of paid search, paid social, audience targeting, retargeting, conversion tracking, and campaign optimization.
• Experience analyzing performance metrics such as CPL, CPA, conversion rates, customer acquisition costs, and marketing-sourced pipeline.
• Proficiency with marketing analytics and reporting tools, including Google Analytics 4 (GA4), Google Tag Manager, and advertising platform reporting.
• Experience working with marketing automation and CRM platforms such as HubSpot and Salesforce.
• Understanding of the B2B SaaS buyer journey, lead generation, attribution, and pipeline development.
• Experience developing and executing A/B tests to improve advertising performance, landing page conversions, and campaign effectiveness.
• Strong analytical skills with the ability to identify trends, diagnose performance issues, and translate data into actionable recommendations.
• Comfortable managing campaigns independently, balancing strategic planning with hands-on execution.
• Strong organizational and project management skills with the ability to manage multiple campaigns, budgets, and competing priorities.
• Collaborative mindset and experience partnering with Sales, Revenue Operations, Product Marketing, and Content teams.
• Curiosity and willingness to experiment with new advertising channels, emerging technologies, and AI-powered marketing tools.
• Clear communication skills with the ability to explain campaign performance and recommendations to stakeholders across the organization.

What Success Looks Like

Success in this role isn't measured simply by how much advertising we run or how many leads we generate. It's about building an efficient, scalable performance marketing program that consistently turns marketing investments into meaningful business results.

You'll be successful when you're:

• Generating a consistent flow of qualified leads and pipeline through paid marketing channels.
• Improving campaign efficiency by reducing acquisition costs and increasing conversion rates.
• Demonstrating clear ROI and pipeline contribution from marketing investments.
• Building scalable, repeatable paid media programs that support Osano's growth goals.
• Using testing, experimentation, and analytics to continuously improve campaign performance.
• Providing clear visibility into marketing spend, channel effectiveness, and business outcomes.
• Identifying new opportunities to reach high-value audiences and expand our digital marketing presence.

Who You Are

You're a data-driven marketer who loves turning insights into action. You enjoy digging into campaign performance, identifying opportunities, testing new approaches, and seeing the measurable impact of your work.

You're equally comfortable developing a performance marketing strategy and rolling up your sleeves to execute it. You know your way around advertising platforms, understand what drives conversions, and aren't afraid to experiment when something isn't working.

You understand that successful performance marketing isn't about generating the most clicks or leads. It's about reaching the right audiences, creating meaningful engagement, and turning marketing investment into qualified pipeline and revenue.

Most importantly, you're someone who takes ownership. You don't need a large team or agency to execute your ideas. You're energized by building, optimizing, collaborating, and finding

Why Us

• A well-defined career path that’s not just “climbing the ladder” - learn different competencies, skills, and concepts as you progress and get recognized for it.   
• Supportive leadership and peers - from sales engineering and product marketing to sales development and demand generation - you’re never in this alone.   
• You’ll be stepping into a space that’s on fire – the privacy and regulatory landscape is only growing with a ton of opportunity in front of us. 
• You’ll become a privacy expert, including the opportunity to receive your Certified Information Privacy credential.    
• You’ll be representing a product that makes prospects say, “This is so awesome” when you demo it.   

Benefits

• Competitive compensation + ownership interest for an early stake in our success!  
• Unlimited paid time off with a requirement to take at least two weeks off per year.   
• We're continuously a Best Place for Working Parents and offer paid parental leave for all new parents + believe that family, however you define it, comes first.   
• Osano sponsors individual premiums for base plans at 100% and dependent premiums at 50% for Medical, Dental, and Vision Insurance via Aetna.   
• A fully, permanently remote company so you can work from anywhere in the U.S.   
• Receive a MacBook + $600 to craft your home workspace   
• Annual company trip designed to foster connection, creativity, and fun together!   
• Mental health benefits with free memberships to mindfulness + talk therapy services