Director of Sales

Job Location:

Avani+ Hua Hin Resort & Villas



At Avani, we’re all about finding that perfect balance — between cool and kind, design and function, service and privacy. We’ve built our hotels and resorts around this philosophy: vibrant social spaces that vibe with the day, stylish rooms that simply work, and honest, locally inspired food. We embrace an upbeat service culture that genuinely respects the art of hospitality.

With a growing portfolio across Europe, the Middle East, Asia, Africa, and Australia, Avani is a brand on the move. If you take real pride in the little things — and believe that a warm welcome and a genuine smile make all the difference — you’ll fit right in here.

Key Responsibilities

• Develop and implement the hotel’s sales strategy and annual sales plan in line with business objectives.
• Lead the Sales team to achieve revenue and sales targets.
• Identify and develop new business opportunities across relevant market segments.
• Maintain and strengthen relationships with key accounts, corporate clients, travel partners, event organizers, and other business partners.
• Conduct sales calls, client visits, presentations, site inspections, and business negotiations.
• Monitor market trends, competitor activities, and customer needs to identify new commercial opportunities.
• Develop strategies to increase market penetration and generate incremental revenue.
• Establish individual and team sales targets and regularly monitor performance.
• Coach, motivate, and develop Sales team members to enhance performance and professional capability.
• Work closely with Revenue and Marketing teams on pricing, promotions, campaigns, market positioning, and demand-generating activities.
• Collaborate with Reservations, Events, Food & Beverage, Front Office, and other operational departments to ensure effective delivery of client requirements.
• Prepare sales forecasts, reports, account production analysis, and updates for hotel management.
• Manage key accounts and ensure appropriate follow-up on leads, enquiries, proposals, and potential business.
• Represent the hotel at relevant sales activities, networking events, trade shows, client events, and industry functions.
• Ensure sales activities and client information are properly recorded and maintained.
• Support the hotel's budgeting and business-planning processes from a sales perspective.
• Perform other duties related to the position as assigned by hotel management.

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