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WPP Media

AI-native global media services network

Junior Strategic Planner

Brand & Creative MarketingConfirmed live in the last 24 hours
Full-timeCologne, GermanyNo salary listed

About the Job

Requirements

  • You bring initial practical experience in marketing, communications, or strategy, such as through internships or working-student roles.
  • You are passionate about brands and motivated to develop them with thoughtful ideas over the long term.
  • You are interested in brands and advertising and in understanding what moves people in everyday life.
  • You are familiar with platforms such as TikTok and Instagram and understand how effective content works.
  • You communicate fluently in spoken and written German and English.
  • You work hands-on, in a structured and independent manner, and are willing to take responsibility.

Responsibilities

  • Learn about brands, their objectives, and their challenges, and identify what distinguishes each brand and can help it progress.
  • Monitor people’s interests, emerging trends, and other brands, with a focus on TikTok, Instagram, and similar platforms.
  • Contribute to developing strategies that strengthen brands sustainably.
  • Develop ideas for social content, influencers, and campaigns from observations, and refine them with the creative and social teams.
  • Work with clients and colleagues to clarify ideas, briefs, and coordination.
  • Assess which approaches are effective and apply insights to future ideas, using WPP AI tools.

About the Company

WPP Media

AI-native global media services network

WPP Media is a global media services arm that manages more than $60 billion in annual advertising investments for leading brands. It operates across a network of established agencies (Mindshare, Wavemaker, EssenceMediacom) and combines media planning, data, production, and commerce through its proprietary WPP Open platform. Its Open Intelligence data model uses real-time behavioral signals to drive predictive, faster, and smarter marketing campaigns. The company positions itself as an AI-native media collective, consolidating capabilities under a single technology stack to improve efficiency and scale for advertisers. Its goal is to help clients buy and optimize media more effectively by leveraging integrated data, advanced analytics, and automated execution at scale.

Company size
51-200
Company stage
Not listed
Total funding
Not listed
Headquarters
New York City, New York
Founded
2003

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