M

Mars

Global confectionery, food, and petcare company

Marketing Manager

Brand & Creative MarketingPosted on Nov 5
Full-timeGuangzhou, Guangdong Province, ChinaIn-person

About the Job

Requirements

  • A university degree is required; a degree in Business, Marketing, or Brand Management is preferred.
  • At least 2 years of experience in brand marketing at international fast-moving consumer goods companies.
  • At least 1.5 years of experience in a Brand Manager role.
  • Good analytical, presentation, and communication skills.
  • Ability to manage several different and complex projects simultaneously.
  • Fluency is required, but the language is not specified.

Responsibilities

  • Develop and deploy long-term and short-term strategies to drive the portfolio.
  • Lead the annual marketing plan.
  • Develop activation strategies, communication and promotion plans, pricing strategies, new product launches, and distribution priorities.
  • Prepare sales forecasts and marketing budgets; monitor sales volume, revenues, and costs against forecasts; and adapt plans to improve product sales performance.
  • Monitor, analyze, and evaluate domestic and international market trends, client behavior, and competitor activity to identify product market opportunities.

About the Company

Mars

Global confectionery, food, and petcare company

Mars makes confectionery, food, and petcare products and also operates pet health services through networks like Banfield, VCA, BluePearl, and Royal Canin. Its products are marketed under familiar brands such as M&M’s, Snickers, Milky Way, Skittles, Dove, Orbit, Pedigree, Royal Canin, Whiskas, and Cocoavia, sold globally to consumers and pet owners. The company differs from competitors by combining a broad, diversified portfolio with a global, family-owned structure guided by the Mars Principles (Quality, Responsibility, Mutuality, Efficiency, Freedom), which drives its operations and partnerships. Mars aims to help communities prosper and to grow its business while improving social and environmental outcomes, using its scale to support responsible practices across the world.

Company size
10,001+
Company stage
Debt Financing
Total funding
$27B
Headquarters
McLean, VA
Founded
1911

Recently Posted Jobs

Explore more opportunities at Mars

See more jobs