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Baesman Group

Data-driven marketing strategy and multichannel execution

Account Executive

Full-Time
No salary listed
Mid
Columbus, OH, USA
Remote
Sales & Account ManagementAccount Executive

About the job

Requirements
  • At least 3 years of B2B sales experience in the print industry.
  • Experience selling commercial print, direct mail, or marketing services.
  • Ability to prospect and generate new business.
  • Strong communication and relationship-building skills.
  • Self-motivated and goal-oriented.
  • Experience managing a sales pipeline or customer relationship management system.
Responsibilities
  • Prospect and develop new business opportunities within target markets.
  • Build relationships with decision-makers from marketing teams to procurement.
  • Conduct discovery meetings to understand client needs and challenges.
  • Sell commercial print, direct mail, and marketing services solutions.
  • Manage a consistent pipeline to meet or exceed sales goals.
  • Track activity and opportunities in a customer relationship management system.
  • Partner with internal teams to ensure successful client onboarding.

About the company

Baesman Group provides marketing strategy and execution services that help brands improve ROI by turning customer data into personalized, multi-channel campaigns. It works by analyzing data to build data-driven strategies and then executing campaigns across multiple channels with ongoing support, following a proven process. Compared with typical agencies, Baesman combines data insights, seamless cross-channel delivery, and personalized client support to deepen customer relationships. The goal is to boost engagement and loyalty while delivering measurable marketing ROI.

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

Hilliard, Ohio

Founded

1952

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Simplify Jobs

Simplify's Take

What believers are saying

  • Baesman sponsored Loyalty360's 2026 report, reinforcing category visibility with buyers.
  • Its August 2026 loyalty-trends research shows demand for simpler, tiered, and experiential programs.
  • Named clients like Fleet Feet, Carhartt, Hibbett, Huntington Bank, and DSW signal enterprise traction.

What critics are saying

  • The 2025 Loshkareva lawsuit shows consumer-class-action exposure, despite December 2025 termination.
  • Baesman still sells agency-like services, making differentiation easy for larger martech rivals to copy.
  • If enterprise clients centralize loyalty in platforms like Listrak or Exchange Solutions, Baesman becomes interchangeable.

What makes Baesman Group unique

  • Baesman combines 70-year printing roots with CRM, loyalty, and direct-mail execution.
  • Its 2026 positioning centers on loyalty lifecycle management across email, SMS, and direct mail.
  • The July 2026 Exchange Solutions partnership adds AI-powered loyalty capability to Baesman's services.

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Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Life Insurance
  • Disability Insurance
  • 401(k) Company Match
  • Paid Vacation
  • Paid Holidays
  • Profit Sharing