Full-Time

Sales Manager

Fanatics

Fanatics

10,001+ employees

China-based licensed sports merchandise retailer

No salary listed

London, UK + 1 more

More locations: Milton Keynes, UK

In Person

Category
Sales & Account Management (2)
,
Required Skills
Sales
Requirements
  • 5+ years of relevant sales or account management experience, ideally with strong exposure to Sports, Lifestyle, High Street, or eCommerce channels
  • Proven track record of access to key decision-makers and influencing senior stakeholders in retail
  • Strong understanding of the UK retail landscape, with emphasis on digital commerce and omnichannel trading
  • Degree in a business-related field preferred
Responsibilities
  • Oversee sales performance across Sports, High Street, and eCommerce retail accounts in the UK/ROI.
  • Develop channel-specific strategies to achieve sales and margin targets and increase profitability in key growth categories.
  • Major focus on expanding the customer base in these channels, onboarding new retail partners and driving additional point-of-sale opportunities.
  • Analyse local market dynamics, consumer behaviour, and competitor activity to inform strategy and tactical execution.
  • Key account management of existing and new customers, including relationship management, account development, and long-term growth planning.
  • Build and maintain an in-depth understanding of the Sports, Lifestyle, and eCommerce landscape to ensure competitive advantage.
  • Supply territory insights to inform wider business strategy, category planning, and promotional activation.
  • Ensure smooth communication and coordination with internal functions such as Sales Support, Marketing, Brand, Production, and Logistics.
  • Provide timely and accurate reporting to Finance, Controlling, Planning, and Senior Management on the performance and outlook of the business.
  • Implement channel-specific promotional activities and support local retail initiatives to drive sell-through.
Desired Qualifications
  • Trading card / collectibles experience a strong plus
  • Degree in a business-related field preferred

Fanatics China is a joint venture between Fanatics Inc. and Hillhouse Capital that localizes and scales licensed sports merchandise for China. It designs, manufactures, and markets fan gear for Chinese consumers, operating a multi-channel model that includes building and running e-commerce sites for global leagues and teams, exploring online marketplaces, and developing physical retail concepts. Its product workflow combines technology, data, and on-demand manufacturing to manage the entire supply chain, enabling fast response to demand. The company differentiates itself through a China-focused approach backed by Hillhouse’s network and investments, its end-to-end vertical commerce model, and partnerships with hundreds of sports organizations, which together help it navigate China’s complex retail landscape. The goal is to satisfy a previously underserved Chinese market for licensed sports merchandise by creating localized products and channels that connect fans with official gear.

Company Size

10,001+

Company Stage

Growth Equity (Venture Capital)

Total Funding

$5.2B

Headquarters

Huangpu, China

Founded

1995

Simplify Jobs

Simplify's Take

What believers are saying

  • China's underserved licensed sports merchandise market offers significant TAM expansion opportunity.
  • Fanatics Betting & Gaming and Markets verticals create recurring revenue and customer lifetime value.
  • 300+ global sports organization partnerships provide exclusive content and merchandise sourcing advantages.

What critics are saying

  • Alibaba's Taobao/Tmall control 70% China sports e-commerce with exclusive NFL/NBA deals.
  • Topsports private-label soccer jerseys undercut Fanatics' premium pricing via local manufacturing.
  • US-China tariffs escalate to 50% on apparel, crippling cross-border component flows.

What makes Fanatics unique

  • Vertically-integrated v-commerce platform combines real-time manufacturing, data analytics, and supply chain control.
  • Hillhouse Capital partnership provides access to Topsports, JD.com ecosystem, and China retail expertise.
  • Multi-vertical ecosystem integrates merchandise, betting/gaming, studios content, and prediction markets for fan engagement.

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Your Connections

People at Fanatics who can refer or advise you

Benefits

Work Life Balance - At Fanatics we place our focus on results and empowerment and encourage you to enjoy your time on and OFF the field with our competitive time off policies.

Recognition and Rewards Program - Fanatics values our internal fans too! Our programs are designed to thank and reward Fanatics athletes for their hard work and commitment to winning as a team.

Company Sponsored Events - From breakfast to happy hour and every hour in between – Fanatics employees can enjoy time together at one of our many company events.

Fanatics.com Employee Discount - As an employee you will receive a special discount on all of your favorite sports merchandise and memorabilia.

Give Back - Fanatics cares about the fans around us. We encourage you to partner up with your teammates in giving back and serving the communities where we work and play.

Meet & Greets - You never know who will show up to the office. You might just meet one of your all-time favorite athletes.

Invest in You - Here at Fanatics we want you to accomplish your goals. We offer tuition reimbursement.

Healthy Lifestyle - Fanatics cares about helping and supporting our teams in their busy lifestyles. Through wellness relationships with fitness and weight management partners we are here to support you in whatever your lifestyle goals.

Wellness Coverage - Your health is important to you – and it’s important to us too! We offer a number of benefit plan options for convenience and flexibility.

Financial Security - Through our plans, Fanatics offers you a way to budget for health care expenses that you’d typically pay for out of pocket.

Retirement - The sooner you begin planning for your retirement, the better. Fanatics offers generous plans to help you prepare for the future.

Network of Support - Fanatics understands that sometimes you may need someone in your corner. Through the Life Assistance Program, you and your family have access to support 24 hours a day, 7 days a week.

Fanatics Family First - Afterall we are #OneFanatics. Put your family first with our paid maternity and paternity leave program, or take advantage of our infertility treatment reimbursement program to get the support you need while you try to grow your family.

IDEA - We invite you to join one of our Employee Resource groups, or celebrate and honor what’s most important to you through our IDEA (Inclusion, Diversity, Equality & Advocacy) floating holiday. We recognize diversity helps foster innovation, and people perform better when they can be themselves. Gender Affirmation Treatment reimbursement is available to employees.

Company News

CNBC
Sep 30th, 2025
Scorability raises $40M to transform recruiting

Scorability, a sports tech platform, raised $40 million in funding led by Bluestone Equity Partners, with participation from Fanatics and others. The startup, founded in 2023 by Brian Cruver, aims to modernize college sports recruiting. It has 1.2 million athletes and 3,000 college sports program users. Scorability is free for athletes, while colleges pay $10k-$40k annually. The platform simplifies recruitment by providing comprehensive data and AI-driven tools for coaches.

Instagram
Aug 25th, 2025
Black Sports Business Symposium on Instagram: "Day one of #BlackSportsBiz launched the inaugural @BlackSportsWallStreet + @Pitch.Black.Sports, presented by @Fanatics, while also featuring @CariChampion, Eli Kumekpor, @RyanHoward_006 and @1JeremiahBrown! 🎤🛍️ Congrats to @Reel_Analytics for winning Pitch Black Sports! We can’t wait to see what’s next for Cory and his team. 📈 🎥: @travisellisonproductions @aumemedia"

417 likes, 21 comments - blacksportsbiz on May 30, 2024: "Day one of #BlackSportsBiz launched the inaugural @BlackSportsWallStreet + @Pitch.Black.Sports, presented by @Fanatics, while also featuring @CariChampion, Eli Kumekpor, @RyanHoward_006 and @1JeremiahBrown! 🎤🛍️ Congrats to @Reel_Analytics for winning Pitch Black Sports! We can’t wait to see what’s next for Cory and his team. 📈 🎥: @travisellisonproductions @aumemedia".

Wall Street Journal
Dec 8th, 2024
WSJ News Exclusive | Fanatics Valuation Rises to $18 Billion as It Plans to Expand Sports Offerings

Fanatics raised a new round of funding valuing the online sports-merchandise retailer at $18 billion, people familiar with the matter said, roughly tripling its valuation from a year ago.

Sports Yahoo
Sep 12th, 2024
Fanatics Launching Events Division With Investment From IMG

Fanatics is launching a new events vertical, in partnership with IMG, to capitalize on the company’s growing suite of business ventures, including merchandise, memorabilia, fashion, music, trading cards and sports betting. Starting next year, Fanatics Events will create fan festivals that feature athletes and brands from across the industry, including those in the Fanatics orbit. […]

Fanatics, Inc.
Sep 12th, 2024
History — Fanatics Inc

What began as a single e-commerce deal in 2002 has grown into a mobile-first, tech and data-fueled consumer brand, built to satisfy global fans who purchase gear in-the-moment when passion is burning highest. Fanatics provides the ultimate shopping experience to sports fans whether buying gear onlin