Reporter/Senior Reporter

Crystal Conkle recognized as a CRN 2026 Women of the Year Awards finalist. Posted by Bobby Falco On September 14th, 2026 Leading managed service provider (MSP) The 20 MSP is proud to announce that CRN(R), a brand of The Channel Company, has named Crystal Conkle, Chief Marketing Officer of The 20 MSP, a finalist in the Marketing Executive of the Year category of the 2026 CRN Women of the Year Awards. The recognition honors Conkle's leadership and impact in building The 20 MSP's brand, driving demand and helping position the company as one of the most recognized organizations in the MSP channel. As CMO, Conkle leads The 20 MSP's marketing strategy across brand, demand generation, digital marketing, communications, events and executive thought leadership. Her work has played an integral role in supporting the company's continued growth while expanding its reach and visibility among channel partners and businesses across the country. Over the past year, Conkle has continued to evolve The 20 MSP's approach to marketing, with an emphasis on creating meaningful connections between brand and business growth. From expanding the company's flagship VISION and SUMMIT events to strengthening its digital presence and thought leadership, she has helped build a marketing strategy designed to create demand, deepen engagement and differentiate The 20 MSP in an increasingly competitive market. Her impact extends beyond The 20 MSP. Conkle has become an active voice and advocate within the IT channel, speaking on marketing, leadership, AI and enterprise value while championing greater visibility and opportunities for women in technology. In 2026, she was named to CRN's Women of the Channel Power 80 Solution Providers list and received GTIA's Advancing Women in Technology Leadership Award. "Crystal has completely elevated our entire mindset around marketing," said Tim Conkle, CEO and Founder of The 20 MSP. "She understands that great marketing isn't just about getting attention. It has to create trust, drive growth and make the business stronger. The brand and position we have in this industry today are a reflection of that. I'm incredibly proud of what she's built and couldn't think of anyone more deserving of this recognition." This is the fourth annual CRN Women of the Year Awards, which spotlight extraordinary women, companies and allies who demonstrate dedication to advancing the IT industry through their leadership and initiatives each day. The winners of the Women of the Year Awards will be announced at the Awards Gala on December 8, 2026, in New York City. "The finalists for the CRN Women of the Year Awards represent some of the most accomplished and influential leaders across the IT channel," said Jennifer Follett, VP of U.S. Content and Executive Editor at CRN, The Channel Company. "Their accomplishments reflect the talent, determination, and forward-thinking approach that continue to strengthen our industry. We are honored to recognize their achievements and celebrate the meaningful impact they are making throughout the industry." The Women of the Year Awards finalists can be viewed online at CRN Women of the Year. About The 20 MSP. As a leading provider of managed IT services, The 20 MSP serves thousands of businesses nationwide, providing each one with white-glove service, secure and streamlined IT infrastructure, and 24/7/365 support. 20 MSP Group believe in building lasting relationships with clients founded on trust, communication, and the delivery of high-value services for a fair and predictable price. Its clients' success is its success, and 20 MSP Group is committed to helping each and every organization 20 MSP Group serve leverage technology to secure a competitive advantage and achieve new growth. To learn more, visit the20msp.com. About The 20. The 20 is a nationwide growth platform that helps ambitious managed service providers (MSPs) build scale, accelerate growth, and increase profitability. From a US-based support desk and network operations center to robust documentation and co-selling assistance, The 20 gives busy owners the tools and support they need to achieve steady, predictable growth, along with strategic pathways for long-term value creation and a successful exit when the time is right. To learn more, visit the20.com.

The 20 MSP named a finalist in crn's 2026 Best of the Channel Awards. Posted by Bobby Falco On July 27th, 2026 Leading managed service provider (MSP) The 20 MSP is proud to announce that it has been recognized by CRN(R), a brand of The Channel Company, as a finalist in the second annual CRN Best of the Channel Awards in the Best Solution Provider Team of the Year category. As a finalist, The 20 MSP team is being spotlighted for their dedication to channel innovation and excellence through a unique approach to MSP growth, operational scale, and community impact. The company's M&A engine, supported by a 150+ member MSP peer group that cultivates relationships and creates a strong pipeline of acquisition opportunities, has enabled The 20 MSP to successfully complete 49 acquisitions to date, including five completed in 2026. Through these strategic partnerships, The 20 MSP continues to expand its national footprint while bringing enterprise-grade technology solutions, cybersecurity, and support services to small and midsize businesses across the country. The CRN Best of the Channel Awards honors individual leaders, teams, and companies setting an example with their visionary strategies and outstanding contributions to channel success. Winners will be announced at the Best of the Channel Awards Gala in Atlanta on Oct. 13, immediately following The Channel Company's XChange Best of Breed Conference. The recognition reflects the collective efforts of The 20 MSP team, whose commitment to innovation, collaboration, and service excellence continues to drive the company's growth. Beyond its acquisition strategy, The 20 MSP is investing heavily in the future of managed services through a dedicated AI initiative focused on identifying practical, scalable ways to leverage artificial intelligence for both internal operations and improved client outcomes. The company also remains deeply committed to strengthening the MSP community through education, collaboration, and connection. Each year, The 20 MSP team brings together industry leaders and technology professionals through live events, including its flagship VISION conference, creating opportunities for MSPs to share knowledge, explore emerging technologies, and shape the future of the channel together. "The finalists of the CRN Best of the Channel Awards represent the very best of the IT channel," said Jennifer Follett, VP, U.S. Content and Executive Editor of CRN, The Channel Company. "Through innovation, exceptional leadership, and an unwavering commitment to partners and customers, these individuals, teams, and companies are helping shape the future of the channel. We are proud to recognize their accomplishments and the lasting impact they continue to make across the industry." "We are incredibly honored to be recognized as a finalist for CRN's Best Solution Provider Team of the Year," said Crystal Conkle, Chief Marketing Officer (CMO) of The 20 MSP. "This recognition reflects the passion, dedication, and teamwork our team brings to the office each and every day. We are grateful to CRN for this recognition and proud to be part of such an innovative and collaborative channel community." The full list of CRN Best of the Channel Award finalists can be viewed online at crn.com/best-of-the-channel-awards. About The 20 MSP. As a leading provider of managed IT services, The 20 MSP serves thousands of businesses nationwide, providing each one with white-glove service, secure and streamlined IT infrastructure, and 24/7/365 support. The 20, LLC. believe in building lasting relationships with clients founded on trust, communication, and the delivery of high-value services for a fair and predictable price. Its clients' success is its success, and The 20, LLC. is committed to helping each and every organization The 20, LLC. serve leverage technology to secure a competitive advantage and achieve new growth. To learn more, visit the20msp.com. About The Channel Company. The Channel Company (TCC) is the global leader in channel growth for the world's top technology brands. The 20, LLC. accelerate success across strategic channels for tech vendors, solution providers, and end users with premier media brands, integrated marketing and event services, strategic consulting, and exclusive market and audience insights. TCC is a portfolio company of investment funds managed by EagleTree Capital, a New York City-based private equity firm. For more information, visit thechannelco.com.