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NetDocuments

Cloud-based document management for legal

Director Product & Segment Marketing Manager

Full-TimeUpdated on 10/23/2026
$220k - $245k+ Bonus + Variable compensation
Expert
Bachelor's, MBA, JD
Remote in USA+1 moreMore locations: Lehi, UT, USA
Remote
Growth & MarketingProduct Marketing

About the job

Requirements
  • Marketing experience with Legal Technology is required.
  • At least 7 years of experience in product marketing, segment marketing, industry marketing, or solutions marketing within enterprise or B2B SaaS software is required.
  • At least 3 years of experience managing or leading marketing teams is required.
  • A proven track record of developing and executing go-to-market strategies across multiple customer segments or verticals is required.
  • The role requires the ability to set annual and quarterly plans, prioritize team projects, and drive execution.
  • A bachelor's degree in Marketing, Business Administration, or a related field is required.
  • Strong leadership and management skills, including the ability to develop and motivate individuals, are required.
  • The role requires the ability to understand distinct customer segments and tailor strategy to each, from strategic AM Law 200 firms to small firms and corporate legal departments.
  • Strong messaging skills, including the ability to highlight differentiators that resonate across buyer profiles and market segments, are required.
  • The role requires expertise coordinating across marketing, sales, customer excellence, and product management.
  • The role requires the ability to understand commercial, technological, and strategic drivers and build multi-year marketing strategies.
  • The role requires the ability to build a data-driven environment focused on quantifiable outcomes.
  • Strategic and critical thinking, including synthesizing qualitative and quantitative market feedback, is required.
  • Organizational and project management proficiency is required.
  • Attention to detail and strong presentation skills are required.
  • The role requires adaptability to the styles and needs of sales, product, marketing, and executive stakeholders.
Responsibilities
  • Define and execute differentiated go-to-market strategies for strategic (AM Law 200), large, midsize, and small law firms, and corporate legal segments, tailoring positioning, pricing narratives, competitive plays, and launch plans to distinct buying behaviors, decision-makers, and adoption patterns.
  • Own value propositions, messaging frameworks, positioning statements, and thought leadership for the product portfolio, including the legal context graph, ndMAX AI, Smart Answers, document automation, security, and collaboration solutions, aligned to segment-specific buyer personas and use cases.
  • Monitor and analyze the legal technology market, segment dynamics, product-market fit, buyer personas, and emerging trends; develop a voice of the customer for internal stakeholders through research, customer advisory boards, and field feedback.
  • Lead competitive intelligence across segments, including monitoring competitors, conducting win-loss analyses, sharing findings with product teams and executives, developing competitive positioning, and incorporating insights into sales enablement, marketing programs, and collateral.
  • Develop briefing documents, battle cards, training presentations, pitch decks, case studies, sales plays, and other tools to communicate segment-specific value and equip sales teams with relevant messaging and proof points.
  • Drive product launch and go-to-market strategies with product management, sales, content, demand generation, and other teams; manage internal readiness, develop external launch plans, and coordinate cross-functional execution across segments.
  • Assist the marketing team with segment-relevant messaging in web copy, brochures, videos, presentations, webinars, events including Inspire, eBooks, and infographics; partner on marketing-plan execution from branding through demand generation.
  • Work with industry analysts, associations, and influencers to position NetDocuments as a category leader across customer segments.
  • Guide, mentor, and develop a team of product marketers, building a data-driven, high-performance culture focused on measurable outcomes and professional growth.
Desired Qualifications
  • Experience working with attorneys, law firms (including AM Law 200 and large firms), corporate legal departments, and/or public sector organizations is preferred.
  • Experience marketing AI-powered, data-driven, or cloud platform products is preferred.
  • Understanding of the legal technology landscape, including document management, eDiscovery, compliance, legal operations, and AI for legal, is preferred.
  • Experience working with government and public sector markets is preferred.
  • An MBA or JD is preferred.

About the company

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NetDocuments

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Website

NetDocuments provides a cloud-based document and email management platform for legal and professional services. It uses a subscription SaaS model to offer secure storage, compliance, and features like enterprise search and real-time collaboration, with integrations to Outlook and Microsoft Office. It differentiates itself by offering a single source of truth with rapid security validation, governance, and strong integrations that reduce administrative tasks. Its goal is to help customers manage information securely and efficiently so users can focus on higher-value work.

Company Size

501-1,000

Company Stage

Late Stage VC

Total Funding

$30M

Headquarters

Lehi, Utah

Founded

1999

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Simplify's Take

What believers are saying

  • October 1, 2026 brought Cody Crnkovich to deepen partner-led distribution.
  • September 2026 ChatGPT plugin and August Gemini Enterprise launch widen AI discovery.
  • August 2026 Tabular Review, Legal Authorities, and Inc. 5000 recognition reinforce momentum.

What critics are saying

  • iManage, Harvey, and Legora bundle workflow AI, eroding NetDocuments' integration moat by 2027.
  • OpenAI and Google control model distribution, squeezing NetDocuments into a feature layer.
  • eDOCS support and migration complexity can slow sales and trigger integration failures through 2027.

What makes NetDocuments unique

  • Cloud-native DMS built for legal since inception, not a migrated on-prem suite.
  • Legal Context Graph turns firm documents, matters, and citations into reusable AI memory.
  • 150-plus integrations plus eDOCS acquisition expand reach across law firms and public sector.

Help us improve and share your feedback! Did you find this helpful?

Benefits

  • Health Insurance
  • 401(k) Retirement Plan
  • Flexible PTO
  • Paid Holidays
  • HSA company contribution
  • 401(k) Company Match
  • Wellness Program
  • Phone/Internet Stipend
  • LinkedIn Learning access

Growth & Insights and Company News

6 month growth

0%

1 year growth

-1%

2 year growth

7%
NetDocuments
Oct 21st, 2026
NetDocuments honors legal industry innovators at Inspire 2026.

NetDocuments honors legal industry innovators at Inspire 2026. October 21, 2026 ORLANDO, Fla. - Oct. 21, 2026 - NetDocuments, the #1 trusted intelligent document management system for legal professionals, announced the winners of its 2026 Inspire Customer Awards, recognizing organizations that are using technology and AI to transform how legal work gets done. The awards celebrate customers demonstrating exceptional innovation, leadership, and measurable impact through their work with NetDocuments and their contributions to advancing the legal technology industry. "The organizations recognized through this year's Customer Awards are setting the standard for what's possible in legal technology," said Mark Campbell, Chief Customer Officer at NetDocuments. "They're solving real business challenges, empowering their people with AI, and creating new ways to deliver value to clients, stakeholders, and communities. We're proud to celebrate their achievements and the example they set for the legal profession." 2026 Customer Award Winners * AI Innovator of the Year: Davis Wright Tremaine * Law Firm Innovator of the Year (Midsize): Rosenblum Goldenhersh, P.C. * Law Firm Innovator of the Year (Large): Fleischner Potash LLP * Law Firm Innovator of the Year (Am Law 200): Dorsey * Public Sector Innovator of the Year: City of Phoenix Law Department * LATAM Innovator of the Year: Chiode Minicucci Advogados | Littler * Innovation Champion of the Year: Akin From AI-powered contract and document review to knowledge management, public records workflows, legal content migrations, implementation excellence, and client success, this year's winners are putting innovation into practice and delivering meaningful results for legal professionals around the world. About NetDocuments NetDocuments, the #1 trusted cloud-native document management system (DMS) for 25+ years, delivers everything lawyers need to do their best work, including award-winning automation and AI to email management, search, collaboration, document bundling, advanced security, and more. With the industry's first Legal Context Graph and a reimagined user experience built around it, NetDocuments supercharges those experiences by connecting every matter, every project, and every case while respecting an organization's permissions and ethical walls. Supporting more than 7,000 law firms, corporate legal departments, and public sector organizations worldwide, the platform integrates with 150+ other technologies, including Microsoft 365, Claude by Anthropic, and Docusign, making it a core solution that meets users wherever they work. Media contact (C) 2026 NetDocuments Software, Inc. All rights reserved. NetDocuments is the registered trademark of NetDocuments Software, Inc. in the United States and other jurisdictions. All other trademarks, service marks, and trade names are the property of their respective owners.

NetDocuments
Oct 15th, 2026
NetDocuments expands ndMAX Studio with six new AI apps that transform legal knowledge into action.

NetDocuments expands ndMAX Studio with six new AI apps that transform legal knowledge into action. October 15, 2026 Latest release expands ndMAX Studio into family law, estate planning, and broadens corporate governance while growing the platform to 45 pre-built legal AI applications LEHI, Utah, Oct. 15, 2026 - NetDocuments, the #1 trusted intelligent document management system for legal professionals, today announced six new AI-powered applications for ndMAX Studio, expanding its growing library of legal workflows and bringing the Studio catalog to 45 pre-built apps. The latest release marks ndMAX Studio's expansion into family law and estate planning while adding new capabilities for fund formation, venture financing, and corporate governance. Together, the new applications help legal professionals uncover inconsistencies, validate critical information, reconcile transaction documents, and transform complex legal records into actionable knowledge. As legal teams continue to adopt AI, many are discovering that the challenge is no longer generating content. It's finding, validating, and connecting information spread across disclosures, agreements, filings, corporate records, and client documents. The newest additions to ndMAX Studio are designed to help legal professionals surface that information faster and put it to work more effectively. "Legal work depends on connecting information across documents and transforming it into knowledge that teams can act on," said Jared Beckstead, Senior Product Marketing Manager, AI, at NetDocuments. "These new ndMAX Studio applications help teams surface critical information, identify potential risks, and build institutional knowledge that becomes more valuable over time." Expanding AI into new areas of legal practice. This latest release extends ndMAX Studio into new practice areas while continuing NetDocuments' vision of connected legal workflows. The six new applications address a common challenge facing legal professionals: critical business and legal knowledge is often trapped inside documents. Whether reviewing financial disclosures, validating estate planning documents, reconciling financing terms, or tracking corporate actions across years of governance records, attorneys spend significant time piecing together information from multiple sources. For family law practitioners, NetDocuments is introducing the Divorce Financial Disclosure Analyzer, which compares financial disclosures, tax returns, retirement accounts, and supporting documentation to identify gaps, inconsistencies, and potential areas requiring further review. The company is also launching the Prenuptial Agreement Enforceability Analyzer, which evaluates agreements against jurisdiction-specific requirements and highlights provisions that may present enforceability concerns. For estate planning professionals, the new Will & Trust Internal Consistency Checker reviews documents for conflicting provisions, inconsistent references, missing clauses, and other drafting issues that can create downstream risk. By automating a traditionally time-consuming review process, firms can strengthen quality control before documents are finalized and delivered to clients. The release also expands ndMAX Studio's support for transactional and corporate legal work. The Fund Terms and Side Letter Management App extracts and organizes key provisions across fund documentation and side letters, helping legal teams track obligations, exceptions, and investor-specific terms. The VC Financing Definitive Terms Reconciliation App compares executed financing documents against negotiated term sheets to identify changes and unresolved issues before transactions close. Completing the release is the Corporate Actions Register App, which transforms board minutes, shareholder resolutions, and governance records into a searchable register of corporate actions. The result is a structured institutional record that can be referenced across future transactions, audits, compliance reviews, and governance activities. Built for legal workflows, not generic AI. Unlike general-purpose AI tools, every application in ndMAX Studio is purpose-built for a specific legal workflow and operates within the security, governance, and trust framework of the NetDocuments platform. With 45 pre-built applications and the ability to create and customize additional solutions through the ndMAX AI App Builder, firms, corporations, and government entities can deploy AI across specific processes while keeping their work, knowledge, and governance within a single platform. Each expansion of ndMAX Studio broadens the range of connected workflows available to legal professionals, helping them move beyond isolated AI tasks and toward systems that support how legal work actually gets done. Visit ndMAX Studio at studio.netdocuments.com to see all 45 apps and meet with NetDocuments experts. NetDocuments will be showcasing the ndMAX Studio during the Inspire conference, October 19-21 in Orlando, at its session, "From Ready-to-Run to Firmwide Transformation: Studio Apps Overview." About NetDocuments NetDocuments, the #1 trusted cloud-native document management system (DMS) for 25+ years, delivers everything lawyers need to do their best work, including award-winning automation and AI to email management, search, collaboration, document bundling, advanced security, and more. With the industry's first Legal Context Graph and a reimagined user experience built around it, NetDocuments supercharges those experiences by connecting every matter, every project, and every case while respecting an organization's permissions and ethical walls. Supporting more than 7,000 law firms, corporate legal departments, and public sector organizations worldwide, the platform integrates with 150+ other technologies, including Microsoft 365, Claude by Anthropic, and Docusign, making it a core solution that meets users wherever they work. Media contact (C) 2026 NetDocuments Software, Inc. All rights reserved. NetDocuments is the registered trademark of NetDocuments Software, Inc. in the United States and other jurisdictions. All other trademarks, service marks, and trade names are the property of their respective owners.

NetDocuments
Oct 8th, 2026
NetDocuments showcases Legal Context Graph, MCP, and AI innovation at Fenalaw 2026.

NetDocuments showcases Legal Context Graph, MCP, and AI innovation at Fenalaw 2026. October 8, 2026 Legal technology leader to showcase innovations helping firms across Latin America move from AI experimentation to business impact SÃO PAULO, Brazil, Oct. 08, 2026 - NetDocuments, the #1 trusted intelligent document management system for legal professionals, today announced its participation in Fenalaw 2026, one of Latin America's largest legal technology conferences. With an exhibit booth and two educational speaking sessions, NetDocuments will demonstrate how law firms and corporate legal departments are unlocking greater value from artificial intelligence through trusted, secure data, connected knowledge, and the power of legal context. Representing NetDocuments at the Oct. 27-29 event will be Brandall Nelson, JD, Legal Solutions Director; Mike Sanders, Director, Solutions Expert Team; and Lucas Germenink, Regional Sales Director, LATAM. Together, they will meet with legal professionals from across Brazil and the broader Latin American region to discuss the evolving role of AI in legal practice. "As firms move from AI experimentation to business impact, context becomes the differentiator," Nelson said. "Legal professionals need AI that understands not only the content of a document, but also its relationship to matters, clients, prior work product, and institutional knowledge. Our Legal Context Graph helps create that foundation, enabling more relevant, trustworthy, and actionable AI experiences." NetDocuments helps firms build the foundation for more accurate, secure, and effective AI experiences. At Fenalaw, the company will showcase its Legal Context Graph, which connects documents, matters, people, knowledge, and workflows to provide AI with a richer understanding of legal work, matter context, and firm expertise. NetDocuments will also highlight its Model Context Protocol (MCP), an emerging industry standard that enables AI systems to securely connect with the applications, content, and workflows professionals use every day. The open, AI-tool-agnostic platform connects with Claude, Microsoft Copilot, Google Gemini Enterprise, Perplexity, and leading legal AI providers Harvey and Legora. Through MCP, firms can securely bring governed NetDocuments content into these AI tools without document uploads, reprocessing, or additional governance layers. "Across Brazil and Latin America, we are seeing growing demand from law firms and corporate legal departments for technologies that drive measurable business outcomes," Germenink said. "Organizations are moving beyond AI experimentation and investing in solutions that help legal professionals work more efficiently, make better-informed decisions, and unlock the full value of their institutional knowledge." Visitors to booth F38/F40 can experience live demonstrations of the NetDocuments intelligent document management platform, Legal Context Graph, and AI-powered capabilities designed specifically for legal professionals. Attendees will also learn how leading legal organizations are adopting AI while maintaining the security, governance, and compliance standards the profession requires. About NetDocuments NetDocuments, the #1 trusted cloud-native document management system (DMS) for 25+ years, delivers everything lawyers need to do their best work, including award-winning automation and AI to email management, search, collaboration, document bundling, advanced security, and more. With the industry's first Legal Context Graph and a reimagined user experience built around it, NetDocuments supercharges those experiences by connecting every matter, every project, and every case while respecting an organization's permissions and ethical walls. Supporting more than 7,000 law firms, corporate legal departments, and public sector organizations worldwide, the platform integrates with 150+ other technologies, including Microsoft 365, Claude by Anthropic, and Docusign, making it a core solution that meets users wherever they work. Media contact (C) 2026 NetDocuments Software, Inc. All rights reserved. NetDocuments is the registered trademark of NetDocuments Software, Inc. in the United States and other jurisdictions. All other trademarks, service marks, and trade names are the property of their respective owners.

NetDocuments
Oct 5th, 2026
NetDocuments announces Inspire 2026, its largest user conference to date.

NetDocuments announces Inspire 2026, its largest user conference to date. October 5, 2026 Building on more than 20 years of bringing the legal community together, Inspire 2026 will welcome more legal professionals, industry experts, customers, and technology leaders than ever before for major AI, product, and platform announcements LEHI, Utah, Oct. 5, 2026 - NetDocuments, the #1 trusted intelligent document management system for legal professionals, today announced Inspire 2026, the company's annual user conference and its largest event ever. Taking place Oct. 19-21 in Orlando, Fla., Inspire will unite legal professionals, industry leaders, technology partners, analysts, media, and NetDocuments customers from around the world to explore the future of AI-powered legal work. As organizations move beyond AI experimentation and focus on real-world adoption, Inspire 2026 will showcase how legal professionals can put AI to work on trusted data and legal-specific context. Attendees will receive an exclusive look at the next evolution of the NetDocuments platform, including expanded capabilities built on the company's recently launched Legal Context Graph, a reimagined user experience, and new innovations designed to help legal professionals work faster, more intelligently, and with greater confidence. "General-purpose AI doesn't know which documents belong to which matter, or who is allowed to see them," said Josh Baxter, Chief Executive Officer of NetDocuments. "Legal organizations want AI that understands the context of their legal work. At Inspire 2026, we'll show what AI can do when it works from the matter file, with permissions and ethical walls intact, and what we're building next." Major product and AI announcements. During the event's opening keynote, NetDocuments leaders will unveil significant enhancements to the company's vision for connected legal intelligence, including expansions to the Legal Context Graph and new experiences designed to bring matter-centric context directly into legal workflows. Attendees will also see advancements across the NetDocuments platform, including innovations using Model Context Protocol (MCP) and expanded AI-powered capabilities such as: * Tabular Review * Legal Authorities * Enhanced knowledge discovery and matter intelligence * AI-powered workflow and productivity experiences * Expanded integrations across Microsoft and partner ecosystems The company will also share new research and benchmark findings examining AI adoption, readiness, and business impact across the legal profession. Industry leaders take the stage. Inspire 2026 will feature the largest speaker lineup in conference history, including legal technology innovators, law firm leaders, corporate legal executives, and AI experts helping shape the future of the profession. Featured speakers include leaders from organizations such as AWS, Microsoft, Anthropic, and many of the world's leading law firms and legal departments. Attendees can choose from keynote presentations, customer-led sessions, workshops, product strategy discussions, and peer networking opportunities focused on AI, knowledge management, security, automation, and legal operations. Exclusive center stage Media Roundtable. One of the event's marquee moments will be the Center Stage Media Roundtable, where Baxter and Chief Product Officer Dan Hauck will sit down with a select group of top legal technology reporters and analysts. The discussion will offer a deeper look at the announcements from Inspire 2026, including the evolution of the Legal Context Graph, the reimagined NetDocuments platform, emerging AI capabilities, and the broader trends influencing the future of legal work. Registration open. As the largest Inspire conference in company history, Inspire 2026 is expected to welcome a record number of attendees from law firms, corporate legal departments, government agencies, and technology partners worldwide. Inspire 2026 Orlando serves as the flagship gathering of the global Inspire series. Building on growing international demand and an expanding community of customers and partners, NetDocuments will also host dedicated Inspire EMEA and Inspire APAC events in November, bringing key announcements, product innovation, customer stories, and educational content to legal professionals around the world. Registration is now open. To learn more or reserve a seat, visit netdocuments.com/events/inspire-event. About netdocuments. NetDocuments, the #1 trusted cloud-native document management system (DMS) for 25+ years, delivers everything lawyers need to do their best work, including award-winning automation and AI to email management, search, collaboration, document bundling, advanced security, and more. With the industry's first Legal Context Graph and a reimagined user experience built around it, NetDocuments supercharges those experiences by connecting every matter, every project, and every case while respecting an organization's permissions and ethical walls. Supporting more than 7,000 law firms, corporate legal departments, and public sector organizations worldwide, the platform integrates with 150+ other technologies, including Microsoft 365, Claude by Anthropic, and Docusign, making it a core solution that meets users wherever they work. Media contact. (C) 2026 NetDocuments Software, Inc. All rights reserved. NetDocuments is the registered trademark of NetDocuments Software, Inc. in the United States and other jurisdictions. All other trademarks, service marks, and trade names are the property of their respective owners.

NetDocuments
Oct 1st, 2026
NetDocuments names Cody Crnkovich Senior Vice President of Partnerships and Alliances.

NetDocuments names Cody Crnkovich Senior Vice President of Partnerships and Alliances. October 1, 2026 New leadership role unifies channel, technology, and alliance programs to advance AI-powered legal workflows LEHI, Utah, Oct. 1, 2026 - NetDocuments, the #1 trusted intelligent document management system for legal professionals, today announced the appointment of Cody Crnkovich as Senior Vice President of Partnerships and Alliances, reinforcing the company's investment in the relationships and integrations driving the next generation of legal AI. In this newly established role, Crnkovich will lead NetDocuments' global partner strategy, bringing together channel partners, independent software vendors (ISVs), and strategic alliances under a unified approach. As law firms, corporate legal teams, and public sector organizations increasingly adopt AI-powered workflows, NetDocuments continues to expand the network of partners and integrations that help customers securely connect content, knowledge, and work across their legal technology environment. Crnkovich brings more than 15 years of experience building and scaling global partner organizations across enterprise software and cloud technology companies. Most recently, he served as Vice President of Channel Sales at Instructure and previously held partnership leadership roles at Conga, Udemy, Adobe, and GoodData. At NetDocuments, Crnkovich will oversee a growing network of more than 150 technology integrations, including leading legal AI solutions such as Harvey and Legora. He will also lead strategic relationships with Microsoft, AWS, Anthropic, and other technology leaders while expanding the NetDocuments channel partner program serving law firms, corporate legal teams, and public sector organizations worldwide. The appointment reflects NetDocuments' continued investment in expanding its network of technology and alliance relationships. As AI transforms how legal work gets done, these partnerships play an increasingly important role in helping organizations securely connect their institutional knowledge with the applications and services they use every day. Together, they help customers unlock greater value from AI while maintaining the security, governance, and compliance standards the legal profession requires. "AI is fundamentally reshaping how legal professionals work, and partnerships are central to that transformation," said Mike "Gibby" Gibson, Chief Revenue Officer at NetDocuments. "The future of legal technology will be built through connected ecosystems, trusted content, and meaningful context. Cody has a proven ability to bring organizations together around a shared vision, and his leadership will help us deepen strategic relationships, accelerate innovation, and create more value for our customers." Crnkovich's appointment comes amid growing demand for practical, secure AI across organizations. NetDocuments continues to expand its AI capabilities and technology partnerships to help customers connect trusted legal content, institutional knowledge, and matter-centric context with the tools they rely on most. "The future of legal AI will be shaped by collaboration across the industry," Crnkovich said. "NetDocuments has built strong relationships with technology leaders, solution providers, and channel partners. Together, we have an opportunity to help legal professionals put AI to work with the context, security, and governance they need to trust the results. I'm excited to bring these efforts together under a unified strategy that expands customer choice, accelerates innovation, and helps legal professionals realize more value from AI." As firms, legal teams, and organizations continue to modernize and embrace AI, NetDocuments remains committed to an open, secure platform approach. By connecting trusted legal content, institutional knowledge, and matter-centric context with leading applications and AI solutions, the company helps customers unlock more relevant, accurate, and actionable outcomes while maintaining the governance, privacy, and security standards the profession demands. About NetDocuments NetDocuments, the #1 trusted cloud-native document management system (DMS) for 25+ years, delivers everything lawyers need to do their best work, including award-winning automation and AI to email management, search, collaboration, document bundling, advanced security, and more. With the industry's first Legal Context Graph and a reimagined user experience built around it, NetDocuments supercharges those experiences by connecting every matter, every project, and every case while respecting an organization's permissions and ethical walls. Supporting more than 7,000 law firms, corporate legal departments, and public sector organizations worldwide, the platform integrates with 150+ other technologies, including Microsoft 365, Claude by Anthropic, and Docusign, making it a core solution that meets users wherever they work. Media contact (C) 2026 NetDocuments Software, Inc. All rights reserved. NetDocuments is the registered trademark of NetDocuments Software, Inc. in the United States and other jurisdictions. All other trademarks, service marks, and trade names are the property of their respective owners.