S

Sonic

Diversified automotive retail and service provider

New Car Buyer

Full-Time
$100k - $180k/yr
Mid
Bachelor's
Santa Fe, NM, USA
In Person
Sales & Account ManagementField Sales

About the job

Requirements
  • A high school diploma or equivalent is required.
  • A high level of customer service is required.
  • Ability to read and comprehend instructions and information.
  • Professional personal appearance.
  • Ability to meet the company's production and quality standards.
  • Outstanding computer skills are required.
  • All applicants must be authorized to work in the United States.
  • Applicants must perform duties and responsibilities safely.
  • Applicants must be able to pass pre-employment testing, including background checks, motor vehicle record checks, a drug test, and a credit report, and must have a valid driver's license.
Responsibilities
  • Interface with current used vehicle owners from multiple sources to purchase their vehicles.
  • Approach, greet, and interface with dealership customers to appraise and offer to purchase their current vehicles.
  • Use the Sonic Automotive automated inventory management system.
  • Understand market trends and changes in the geographic market.
  • Provide guidance and support to dealership Sales Associates regarding purchasing used vehicles.
  • Appraise used vehicles.
  • Attend daily trade walks.
  • Know and understand federal, state, and local laws governing retail automotive sales.
  • Establish personal income goals consistent with dealership productivity standards and devise a strategy to meet those goals.
  • Attend product and sales training courses as requested by the General Manager or Sales Managers.
  • Stay informed about new products, features, accessories, and their benefits to guests.
  • Understand equity and values and explain depreciation to guests.
  • Introduce guests to sales department personnel to sell them a new vehicle after purchasing their existing vehicle.
  • Maintain an owner follow-up system that encourages repeat and referral business and contributes to guest satisfaction.
  • Maintain a prospect development system for current used vehicle prospects and schedule appointments to appraise and purchase used vehicles.
  • Attend sales meetings.
  • Maintain a safe work environment and a professional appearance.
  • Determine management, production, and quality requirements by asking questions and listening.
  • Attend Sonic meetings as requested.
  • Maintain a follow-up system that encourages follow-through with assigned projects.
Desired Qualifications
  • A college degree is preferred but not required.
  • Previous dealership, selling, or marketing experience is preferred.

About the company

S

Sonic

View
Website

Sonic Automotive is a large diversified automotive retail and service company operating across the United States, selling vehicles, offering automotive services, parts, and powersports products while pursuing growth through technology, talent, and new programs to improve the customer experience. It supports the full customer journey from vehicle discovery and purchase to ongoing maintenance, using technology platforms and trained staff to streamline buying, service scheduling, financing, and parts operations, making visits simple and satisfying. It combines scale with a broad mix of brands, a wide store network, and ongoing technology-driven improvements focused on guest experiences to offer more options and consistent service across locations. Its goal is to become the most valuable diversified automotive retail and service brand in America, delivering ownership dreams and happiness to guests and teammates.

Company Size

1,001-5,000

Company Stage

IPO

Headquarters

Charlotte, North Carolina

Founded

1997

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Simplify Jobs

Simplify's Take

What believers are saying

  • Q2 2026 revenue reached $3.9 billion, while gross profit hit a record $616.2 million.
  • EchoPark retail units rose 17% in Q2 2026, supporting scale across used cars.
  • Powersports revenue jumped 53% in Q2 2026 after April Harley-Davidson acquisitions.

What critics are saying

  • Adjusted Q2 2026 net income fell 23%, exposing weak underlying profitability.
  • EchoPark segment income dropped 38% in Q2 2026 despite higher unit sales.
  • Persisting affordability pressure turns Sonic's acquisition spree into a capital-destructive growth trap by 2027.

What makes Sonic unique

  • Sonic operates six Porsche dealerships after Aug. 27, 2026, concentrating on scarce luxury franchises.
  • Its 145-location network spans automotive, EchoPark, and powersports, broadening customer lifetime revenue.
  • Lake Nona Cadillac and Walnut Creek show Sonic targets affluent markets with service-heavy assets.

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Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • 401(k) Company Match
  • Paid Vacation
  • Professional Development Budget

Growth & Insights and Company News

Headcount

6 month growth

7%

1 year growth

7%

2 year growth

8%
AlphaStreet
Oct 1st, 2026
Sonic Automotive jumps 5.6% amid sector-wide rally.

Sonic Automotive jumps 5.6% amid sector-wide rally. Sonic Automotive shares jumped 5.6% on Thursday as the stock rode a sector-wide rally that lifted auto dealership operators across the board. The stock clos... AlphaStreet Newsdesk powered by AlphaStreet Intelligence Sonic Automotive shares jumped 5.6% on Thursday as the stock rode a sector-wide rally that lifted auto dealership operators across the board. The stock closed at $63.74, climbing alongside three sector peers that all posted gains in the session, with AutoNation leading the group with a 6.0% surge. Stocks & Bonds The catalyst was pure sector momentum. Sonic Automotive's move came as part of a broad-based rally in auto dealership stocks, with AutoNation (AN) gaining 6.0%, Asbury Automotive Group (ABG) up 3.2%, and Group 1 Automotive (GPI) rising 5.3%. The coordinated gains suggest investors are warming to the sector rather than reacting to company-specific news from Sonic. When dealership stocks move in tandem like this, it often reflects shifting sentiment around consumer spending patterns, vehicle demand expectations, or financing conditions - though no specific catalyst has been identified for Thursday's move. Discover more Semiconductor stock analysis Company earnings calendar Trading volume and market positioning tell a mixed story. Sonic Automotive changed hands on 149,404 shares during Thursday's session, and the company now carries a market capitalization of $2.0 billion. The 5.6% single-day gain represents a meaningful move for a stock in the auto dealership space, which typically sees more modest daily swings compared to high-growth sectors. The fact that all four dealership operators moved higher in lockstep reinforces that this was a sector rotation rather than isolated news. The synchronized rally raises questions about sustainability. Without a clear fundamental driver - such as economic data pointing to stronger vehicle sales, improved financing availability, or favorable inventory trends - sector moves like this can prove fleeting. Investors who missed Thursday's jump may want to wait for confirmation that the positive sentiment has legs before chasing the rally. What to Watch: Monitor whether this sector strength extends into Friday's trading and watch for any economic data or industry reports that could explain the sudden shift in dealership sentiment. If peers continue to move together, it may signal a sustained re-rating of the group. This content is for informational purposes only and should not be considered investment advice. AlphaStreet Intelligence analyzes financial data using AI to deliver fast and accurate market information. Human editors verify content. Discover more Market research reports Investment research tools Stock alerts service

Insider Monkey
Sep 23rd, 2026
Can Sonic Automotive's luxury bet outrun margin pressure?

Can Sonic Automotive's luxury bet outrun margin pressure? Published September 23, 2026 at 9:52 am EDT - Updated September 23, 2026 at 10:45 am EDT Sonic Automotive's (NYSE:SAH) underlying business model capitalizes on a powerful structural advantage: orchestrating high-margin luxury retail density and diversified vehicle lifecycle streams that legacy dealer groups struggle to replicate efficiently. By anchoring its geographic footprint in ultra-wealthy corridors and pairing franchise luxury giants with high-velocity used channels like EchoPark, the company captures pricing power through integrated finance, insurance, and parts-and-service ecosystems. This diversified multi-channel approach creates a reliable portfolio compounding effect, as cross-selling opportunities and high-end brand loyalty naturally feed high-value gross profits into a scalable operating framework. Operating in an environment marked by a challenging consumer affordability backdrop, the company relies on disciplined capital allocation and roughly $676 million in available liquidity to fund strategic acquisitions, such as the recent addition of Porsche Walnut Creek and five Harley-Davidson dealerships, designed to offset unit-level margin compression and drive long-term earnings durability. Eager to capitalize on this momentum, the company struck its latest growth chord on August 27, when Sonic Automotive announced it had acquired Porsche Walnut Creek, adding a sixth Porsche store to its lineup and deepening its footprint in one of the country's priciest car markets. The deal lands less than a month after the company posted its best second quarter on record, setting the stage to test whether aggressive footprint expansion can successfully outrun underlying margin pressures. A bigger bet on luxury. Porsche Walnut Creek was previously run by Fletcher Jones Automotive Group and sits off the 680 Freeway in Walnut Creek, California, a Bay Area market Sonic's leadership calls one of the most important luxury corridors in the country. The store has served the community since 2006, and General Manager Mike Pardini has spent 22 years there, following his father, who worked at the same dealership for 15 years. The acquisition slots neatly into a California portfolio that already spans BMW, Jaguar, Land Rover, Lexus, Mercedes-Benz, MINI, EchoPark and Harley-Davidson, and it arrives as Porsche rolls out the Cayenne Electric, the first fully electric version of its longtime SUV nameplate. The timing lines up with a strong quarter. Revenue hit $3.9 billion, up 8% year over year, and gross profit reached an all-time high of $616.2 million. Reported net income jumped 226% to $57.4 million, or $1.79 per diluted share. EchoPark, Sonic's used car chain, sold 19,601 retail units, up 17% from a year earlier, pushing segment revenue up 15% to $582.9 million. Powersports had its best quarter yet too, with revenue climbing 53% to $73.5 million and adjusted EBITDA more than doubling, helped by five Harley-Davidson dealerships acquired in April that are expected to add roughly $100 million in annualized revenue. With about $676 million in total available liquidity and a quarterly dividend of $0.41 per share, Sonic has the room to keep shopping. Cracks beneath the surface. The headline profit numbers hide a softer story once you strip out one-time items. Adjusted net income actually fell 23% to $58.3 million, and adjusted earnings per share dropped 17% to $1.82, the opposite direction of the reported figures. EchoPark's segment income fell 38% to $7.2 million even as unit sales grew, meaning Sonic is selling more cars for less profit on each one. The same pattern shows up in the core franchised business: same-store gross profit fell 3% while revenue rose only 2%, new vehicle gross profit per unit dropped 16% to $2,872, used vehicle gross profit per unit fell 13% to $1,401, and finance and insurance profit per unit slipped 4% to $2,619. President Jeff Dyke pointed to a "challenging consumer affordability backdrop" as part of the explanation. Selling, general and administrative costs also ate up 72.2% of gross profit, leaving less room for error as Sonic folds in new Porsche and Harley-Davidson locations. What the market sees. Hedge fund ownership slipped from 24 funds to 22 in the most recent quarter, pointing to funds trimming rather than adding to positions. Short interest sits at 21.43% of the float, a level that reflects real skepticism and the kind of crowding that can spark a sharp rally if sentiment shifts. Against that backdrop, the stock trades at a forward P/E of just 8.90, as of September 22, a multiple that assumes little of the luxury expansion or Powersports growth translates into durable earnings. Where this leaves investors. Sonic is growing its top line and expanding into some of the country's wealthiest car markets while margins on both new and used vehicles keep shrinking. The Porsche Walnut Creek deal and the Harley-Davidson additions show a company willing to spend on scale, backed by a liquidity cushion and a shareholder dividend. For the growth story to hold up, profit per vehicle needs to stop sliding even as the footprint keeps expanding. For the skeptics reflected in that short interest to be right, the affordability pressure Dyke flagged would need to keep squeezing margins faster than acquisitions can add volume.

Yahoo Finance
Aug 29th, 2026
Sonic Automotive (SAH) Buys Porsche Dealership As Fair Value Debate Comes Into Focus

Sonic Automotive (SAH) is back in focus after announcing the acquisition of Porsche Walnut Creek in the Bay Area. The move expands its luxury dealership footprint as investors reassess the stock’s recent share price pullback. For context, Sonic Automotive’s 1-day share price return of 0.49% and 7-day share price return of 2.88% sit against a 30-day share price decline of 29.27%, while the 1-year total shareholder return is slightly lower, down 0.92% despite 3-year and 5-year total shareholder...

PR Newswire
Aug 27th, 2026
Sonic Automotive expands luxury portfolio with acquisition of Porsche Walnut Creek.

Sonic Automotive expands luxury portfolio with acquisition of Porsche Walnut Creek. Aug 27, 2026, 12:14 ET Newsweek's 2026 Most Trustworthy Company Honoree Strengthens Sonic's Northern California Presence and Expands Its Porsche Portfolio to Six Dealerships CHARLOTTE, N.C., Aug. 27, 2026 /PRNewswire/ - Sonic Automotive, Inc. (NYSE: SAH), one of the nation's largest automotive and powersports retailers and a recipient of Newsweek's 2026 Most Trustworthy Companies in America recognition, today announced the acquisition of Porsche Walnut Creek, further expanding its presence in the Bay Area market. This acquisition advances Sonic Automotive's investment in luxury automotive retail and strengthens its relationship with the Porsche brand. Porsche Walnut Creek serves Walnut Creek, the East Bay, and the greater San Francisco Bay Area, and is located in one of Northern California's most desirable automotive markets, where clients expect performance, personalization, convenience, and exceptional care. Previously operated by Fletcher Jones Automotive Group, Porsche Walnut Creek is located at 2555 N. Main Street in Walnut Creek, California, ideally situated off the 680 Freeway. The dealership is known for its boutique guest experience, and this acquisition complements that legacy with Sonic Automotive's reputation for delivering world-class guest experiences. "The Bay Area is one of the most important luxury automotive markets in the country, and this acquisition reflects our ongoing commitment to expanding in premium, high-performing markets," said David B. Smith, Chairman and Chief Executive Officer of Sonic Automotive, Inc. "Porsche Walnut Creek has an outstanding reputation and a guest experience that aligns perfectly with our vision for the future of luxury automotive retail. We are proud to welcome this dealership and teammates into the Sonic Automotive family." With the addition of Porsche Walnut Creek, Sonic Automotive now operates six Porsche dealerships nationwide, enhancing its ability to serve Porsche clients and enthusiasts in key luxury markets. This acquisition supports Sonic's broader luxury growth strategy and expands its California portfolio, which includes BMW, Honda, Jaguar, Land Rover, Lexus, Mercedes-Benz, MINI, and Toyota. The company also operates EchoPark Automotive and Harley-Davidson dealerships in the state. Porsche Walnut Creek offers the full Porsche experience, including new Porsche vehicles, Porsche Certified Pre-Owned vehicles, pre-owned vehicles, factory-trained service, Porsche Genuine Parts, and personalized support throughout the ownership journey. Serving the Walnut Creek community since 2006, the Porsche Center has built its reputation around experienced teammates, long-standing client relationships, and a deep appreciation for the Porsche brand. The team brings decades of combined automotive and German luxury experience across sales, service advising, and technical expertise, including Porsche Certified Gold Technicians. The acquisition comes at an exciting time for Porsche's SUV portfolio. The Cayenne has long been a cornerstone of the brand, and the Cayenne Electric, the first fully electric version of one of Porsche's most iconic nameplates, is now beginning to arrive. Joining the existing gas and hybrid variants, it further expands customer choice across the Cayenne family and the broader Porsche lineup. For Porsche Walnut Creek, this creates an opportunity to introduce Bay Area clients to a new expression of Porsche performance, versatility, and electric innovation. Clients will continue to be served by the same dedicated Porsche Walnut Creek team, including General Manager Mike Pardini, who has served clients there for 22 years. A Walnut Creek native, Pardini has deep roots in the community and a long-standing personal connection to the Porsche brand. His father also served clients at Porsche Walnut Creek for 15 years, creating a family legacy tied to the Porsche Center and its clients. In addition to Porsche Walnut Creek, Sonic Automotive serves automotive and powersports clients in California through its portfolio of dealerships, including Autobahn Motors, Beverly Hills BMW, BMW and MINI of Monrovia, Buena Park Honda, Carson Honda, Concord Honda, Concord Toyota, Crown Lexus, EchoPark Sacramento, Honda of Serramonte, Honda of Stevens Creek, Jaguar Land Rover Beverly Hills, Jaguar Land Rover Newport Beach, Jaguar Land Rover San Jose, Land Rover Pasadena, Land Rover Santa Monica, Lexus of Marin, Lexus of Serramonte, Long Beach BMW, Mercedes-Benz of Calabasas, Mercedes-Benz of Walnut Creek, Poway Honda, San Diego Harley-Davidson, Stevens Creek BMW, and W.I. Simonson Mercedes-Benz. About Porsche Walnut Creek Porsche Walnut Creek is an established Porsche Center serving Walnut Creek, the East Bay, and the greater San Francisco Bay Area. The Porsche Center offers new Porsche vehicles, Porsche Certified Pre-Owned vehicles, pre-owned vehicles, factory-trained service, genuine Porsche parts, and personalized support throughout every stage of the Porsche ownership journey. Serving the Walnut Creek community since 2006, Porsche Walnut Creek is committed to delivering an elevated automotive experience defined by performance, expertise, hospitality, convenience, and long-term client relationships. Find out more at porschewalnutcreek.com. About Sonic Automotive For more than 60 years, Sonic Automotive has pursued a single purpose: to deliver an experience for our guests and our teammates that fulfills dreams, enriches lives, and delivers happiness. We don't simply sell and service vehicles. We help people pursue their dreams, whether it's a guest purchasing their first vehicle, a family creating lifelong memories, or a teammate building a meaningful career. Founded in 1966 by Bruton Smith, the company has grown into a Fortune 300 company under the leadership of Chairman and CEO David B. Smith. Today, more than 11,000 teammates bring the company's purpose to life across a nationwide network of 173 automotive and powersports franchises in 145 locations in 90 cities and 21 states. We are proud to represent 24 automotive and 15 powersports brands and have helped more than 7 million guests purchase vehicles, delivered over 40 million service experiences, and earned more than 1 million 5-star reviews by consistently putting people first. At Sonic Automotive, we believe trust isn't claimed - it's earned through transparency, consistency, integrity, and genuine care. That's why we were the only automotive and powersports retailer recognized by Newsweek as one of America's Most Trustworthy Companies in 2026. As the automotive and powersports industries continue to evolve, our mission remains constant: to innovate, lead with integrity, and create exceptional experiences that inspire confidence, build lifelong relationships, and positively impact every life we touch. Sonic Automotive. Driven By People. Inspired By Purpose. For more information, visit www.sonicautomotive.com and ir.sonicautomotive.com. Sonic Automotive Press Inquiries Sonic Automotive Media Relations [email protected] SOURCE VML

Business Wire
Aug 27th, 2026
The Presidio Group exclusively advised Fletcher Jones Automotive Group on the sale of a Northern California Porsche dealership to Sonic Automotive.

The Presidio Group exclusively advised Fletcher Jones Automotive Group on the sale of a Northern California Porsche dealership to Sonic Automotive. WALNUT CREEK, Calif.-(BUSINESS WIRE)-The Presidio Group LLC ("Presidio"), an independent merchant banking firm focused on mergers and acquisitions, capital raising and investments in the automotive retail and consumer mobility sectors, exclusively advised Fletcher Jones Automotive Group ("Fletcher Jones") on the sale of Porsche Walnut Creek in Walnut Creek, Calif., and its related real estate, to Sonic Automotive, Inc. ("Sonic") (NYSE: SAH). The transaction closed on August 25. "Buyers continue to pursue opportunities that align with their long-term objectives, particularly when they involve established luxury dealerships with strong brands and market positions." - George Karolis, president of The Presidio Group Share With the transaction, Fletcher Jones continues its strategic portfolio management moves and completes its exit from Northern California. "In recent years, we've taken steps to hone our dealership portfolio to focus on the markets that best align with our long-term objectives and where we have longstanding operations and significant scale in luxury automotive retail," said Keith May, president of Fletcher Jones Automotive Group. "The sale of Porsche Walnut Creek is another step in that effort, and Sonic is well positioned to continue the dealership's success. Presidio's guidance throughout the process was exceptional as usual; the firm's unmatched understanding of the dealership buy-sell landscape and its proven execution capabilities once again surpassed our expectations." For Sonic, the acquisition strengthens its existing portfolio in the California market, which includes BMW, Honda, Jaguar, Land Rover, Lexus, Mercedes-Benz, MINI and Toyota dealerships. The company also operates EchoPark Automotive and Harley-Davidson dealerships in the state. "It's been a pleasure working with our Porsche partners, The Presidio Group and Fletcher Jones Automotive Group on our acquisition of Porsche Walnut Creek," said David B. Smith, Chairman and Chief Executive Officer of Sonic Automotive. "We're excited to expand our portfolio with this acquisition and look forward to delivering our world-class guest experience to guests of Porsche Walnut Creek." The sale underscores California's position among the most competitive luxury dealership acquisition markets in the U.S. Presidio continues to actively represent dealers looking to both sell and buy in California, having already advised on transactions involving 45 dealerships in the state. In 2026 alone, Presidio has advised on five transactions involving 13 stores. "Porsche Walnut Creek brought together many of the attributes buyers are pursuing today - a premier luxury franchise, a highly affluent market and meaningful long-term growth potential," said Alex Watterson, managing director at The Presidio Group. "We were proud to help Fletcher Jones identify a buyer that recognizes those strengths and can leverage an established presence in the market." Opportunities to acquire established and successful Porsche dealerships in affluent, high-growth markets are relatively rare in the industry. With 204 U.S. locations at the beginning of 2026, Porsche has one of the smallest dealership networks in the country and relatively low dealer turnover. Presidio has now advised in transactions involving eight Porsche dealerships. "We were honored to once again help Fletcher Jones' leaders execute a transaction supporting the company's broader strategic vision, and we thank them for continuing to place their trust in our team," said George Karolis, president of The Presidio Group. "Even in today's more disciplined acquisition environment, buyers continue to pursue opportunities that align with their long-term objectives, particularly when they involve established luxury dealerships with strong brands and market positions." Seller legal counsel was provided by Jeff Roberts and Emily Dillow of Underwood and Roberts. Buyer legal counsel was provided by Kevin B. Gottehrer of Parker Poe Adams & Bernstein LLP. The Presidio Group provided exclusive M&A advisory services to Fletcher Jones Automotive Group through its wholly owned investment bank, Presidio Merchant Partners LLC. About Fletcher Jones Automotive Group Since 1946, Fletcher Jones Automotive Group has been a luxury automotive retail standard bearer in the U.S. Founded by Fletcher Jones Sr. with a single store in downtown Los Angeles, the group has grown over the past 80 years into one of the most respected and renowned luxury dealership groups in the country. Home to the nation's No. 1 Mercedes-Benz and Audi locations, Fletcher Jones has become synonymous with 5-star service, top-of-the-line quality and an unwavering commitment to customers. The group offers a comprehensive suite of services, including new- and used-vehicle sales, financing and leasing, parts and service and electric vehicle expertise. To learn more, visit www.fletcherjones.com. About Sonic Automotive For more than 60 years, Sonic Automotive has pursued a single purpose: to deliver an experience for its guests and its teammates that fulfills dreams, enriches lives and delivers happiness. Business Wire, Inc. don't simply sell and service vehicles. Business Wire, Inc. help people pursue their dreams, whether it's a guest purchasing their first vehicle, a family creating lifelong memories or a teammate building a meaningful career. Founded in 1966 by Bruton Smith, the company has grown into a Fortune 300 company under the leadership of Chairman and CEO David B. Smith. Today, more than 11,000 teammates bring the company's purpose to life across a nationwide network of 173 automotive and powersports franchises in 145 locations in 90 cities and 21 states. Business Wire, Inc. is proud to represent 24 automotive and 15 powersports brands and have helped more than 7 million guests purchase vehicles, delivered over 40 million service experiences and earned more than 1 million 5-star reviews by consistently putting people first. At Sonic Automotive, Business Wire, Inc. believe trust isn't claimed - it's earned through transparency, consistency, integrity and genuine care. That's why Business Wire, Inc. were the only automotive and powersports retailer recognized by Newsweek as one of America's Most Trustworthy Companies in 2026. As the automotive and powersports industries continue to evolve, its mission remains constant: to innovate, lead with integrity and create exceptional experiences that inspire confidence, build lifelong relationships and positively impact every life Business Wire, Inc. touch. Sonic Automotive. Driven By People. Inspired By Purpose. For more information, visit www.sonicautomotive.com and ir.sonicautomotive.com. About The Presidio Group LLC The Presidio Group was founded in 1998 with the simple mission to relentlessly put the interests of its clients first. By steadfastly adhering to this philosophy, the firm has earned the trust of clients throughout the United States. During their careers, the professionals at Presidio have collectively closed 325 transactions for nearly $22.5 billion. The Presidio Group, based in Denver and Atlanta, publishes research, industry insights and data reports about the automotive retail landscape. Presidio Merchant Partners LLC is a subsidiary of The Presidio Group LLC and is a member of FINRA and SIPC. For more information on Presidio, visit www.thepresidiogroup.com.