Head of Marketing

Job Description

The role

Our Head of Marketing will own how SubjectToClimate reaches teachers. This is a fractional, player-coach role at 20 hours a week, reporting to our Chief Operating Officer.

You will set marketing strategy and lead a small team: a Digital Marketing Manager and a Marketing Designer, who creates our visual, video, and social assets. Your focus is teacher acquisition: launching product features so teachers use them,  growing our email list, and building brand awareness across channels.

This is an exciting moment to bring new ideas to how we reach teachers. The right person will start by getting to know our teachers and what motivates them, then shape our channel strategy around what they learn. 

Responsibilities

Marketing strategy and campaigns

• Set the marketing strategy and campaign calendar against our annual teacher reach goals.

• Refresh our campaigns and channel mix, bringing in approaches, tools, and partners we have not tried yet.

• Use data to decide what to keep, cut, and scale, and report results to the COO and Executive Team.

Product marketing

• Build and launch our product marketing strategy, starting with our AI-powered localization tool.

• Turn new features into teacher-facing messaging, demos, and launch plans that drive adoption, not just awareness.

• Use short video and social content to help our tools spread teacher to teacher.

Email marketing and list growth

• Grow our teacher email list through lead magnets, segmentation, clear user journeys, or other pathways.

• Connect email to what teachers do on our site, such as following up after they view a resource.

• Stay ahead of how AI filtering is changing inbox placement and adjust our approach.

Social media and brand awareness

• Develop a social strategy that goes beyond what we do today, which could include influencer and teacher-creator partnerships.

• Keep our voice consistent with SubjectToClimate's brand and messaging guidelines.

Team leadership

• Manage and develop our Digital Marketing Manager and our Marketing Designer, setting clear priorities and giving regular feedback.

• Work closely with our Content and Tech teams, who own our teaching resources, SEO, and site infrastructure.

Your first 90 days  

• Know our teachers: Learn who they are, what motivates them, and how they find us today.

• Product marketing: Build and present a product marketing strategy for our AI localization tool, with the launch campaign to follow within your first six months.

• Campaigns and channels: Refresh our campaign calendar and channel strategy against our teacher reach targets, including Earth Month, our biggest campaign of the year.

Qualifications

What we're looking for

Must have

• A genuine connection to our mission, whether that comes from climate, education, or working with kids. 

• Email marketing strategy experience, including lead magnets, segmentation, and user journeys.

• Product marketing experience, especially using video and social content to drive adoption and word of mouth.

• A track record of data-driven decisions, with examples of what you changed because of the numbers.

• Social media strategy experience beyond basic posting and scheduling.

• At least two years managing and developing a team.

• Strong AI literacy, including how AI is changing email deliverability and marketing tools.

• Comfort being a player-coach: setting strategy and doing hands-on work in a small team.

Nice to have

• Experience with MailerLite, or connecting email marketing to on-site user behavior.

• Experience with GA4, Google Ads, FullStory, or similar analytics tools.

• Experience running influencer or creator partnerships.

• Knowledge of marketing tools and channels beyond the usual playbook.

• A background in education, edtech, or product.

Classroom teaching experience is not required. Our Content team brings the teacher voice; we need your marketing expertise.

Details

• Title: Head of Marketing (Fractional)

• Location: Remote

• Hours: Fractional, about 20 hours per week. This is an ongoing role, not a fixed-term contract.  Many of our leadership roles are fractional, including our Chief Technology Officer, Finance Manager, and HR Manager. 

• Reports to: Chief Operating Officer

• Manages: Digital Marketing Manager and Marketing Designer

• Employment type: Contract (fractional). This role is not eligible for benefits.

• Salary Range: Based on experience

• Start date: December 2026, or January 2027 at the latest

Additional Information

We are excited about the opportunity for you to work with us! Once you have applied, if selected you will receive an email with the work sample question that must be completed for consideration. 

All your information will be kept confidential according to EEO guidelines.

Compensation: 57 to 78 (USD) (YEARLY)