Assistant Brewer/Production Brewer

Allagash Brewing names Matt Place as new Sales Director. Published: August 26, 2026 Allagash Brewing Company has hired Matt Place as its new Sales Director as the Maine brewery looks to grow its business. Place brings 15 years of experience in the beverage industry - including several years in sales leadership at Athletic Brewing Company. He will lead Allagash's sales team and help strengthen its relationships with distributors and retailers across the country. A press release from Allagash Brewing explained that Matt Place will be reporting to the brewery's founder and President Rob Tod while overseeing a 30+ person sales team and serving on the company's Executive team. Matt comes to Allagash from top N/A craft brand Athletic Brewing Company, where he most recently served as Vice President of Sales, East, overseeing a 17-state region and 80+ distributors. He joined Athletic in 2019 and was promoted several times over the past seven years during a period of significant growth. Raised in Maine, Matt attended Bates College and spent nine years with National Distributors, a Portland, Maine-based beer, wine, and N/A beverage distributor. "We're thrilled to welcome Matt to our team at Allagash. He's been in this business for his entire career, from stocking shelves and facing labels all the way up to becoming a national sales leader for a highly respected, growing brand," said Rob Tod, Founder, Allagash Brewing Company. "His tremendous sales acumen, proven leadership, and understanding of the markets where we sell the most beer will be a stellar addition to our very capable team. We're feeling very optimistic about Allagash's future and confident that Matt is the right person to drive long-term, sustainable sales growth." Allagash Brewing, the 31st largest brewery nationally, with annual production of over 100,000 barrels per year, partners with 86 distributors in 22 states plus DC, spanning the country from Maine to Florida to California and available in limited international markets. Its iconic flagship, Allagash White, has played an outsize role in Allagash's growth and expansion over the years, and still accounts for the vast majority of its production. The most-awarded wheat beer globally, Allagash White was recently inducted into the American Craft Beer Hall of Fame and continues to gain momentum and relevance in American drinking culture. Allagash White is complemented by longtime favorites like multi-award winning Tripel and Curieux, along with newer additions such as a seasonal series, Variety Pack, Hazy IPA, and Lager. "Allagash is an iconic brand, and it's an honor to join the brewery," said Place. "Growing up in Maine, I've admired Allagash since I first got into this business. Having the chance to come in and build on what they've already created in my home state is pretty special. It's immediately clear how much each person who works here values their role in making Allagash all it is. I'm looking forward to putting my expertise to use to drive growth, better serve our distributors and retailers, and help bring Allagash White to more people and occasions." About Allagash Brewing Company. Founded in 1995 by James Beard Award-winner Rob Tod, Allagash Brewing Company is a Certified B Corp based in Portland, Maine, dedicated to crafting world-class Belgian-inspired beers. Their flagship, Allagash White, is the most-awarded Belgian-style wheat bear globally, with honors from the Great American Beer Festival, World Beer Cup, and Euro Star Beer Awards. Recognized by Paste Magazine, Gear Patrol, and the Brewers Association as one of the best breweries in America, Allagash has also been named to Inc.'s "Best in Business" list and Fast Company's "Brands That Matter." The brewery has been one of Maine's Best Places to Work for 13 years and earned TripAdvisor's Travelers' Choice Award in 2023 and 2025. The brewery and flagship tasting room are located in Portland, while their second tasting room, The Allagash Bungalow, is located in Scarborough. The brewery distributes its beer in 22 states plus D.C.

Allagash appoints Matt Place as national sales director. Allagash Brewing has appointed Matt Place to lead its sales team as national sales director, the company announced Tuesday. Place returns to his home state of Maine from dedicated non-alcoholic beer maker Athletic Brewing where he worked his way up to lead the East Coast as VP of sales, covering 17 states and more than 80 distributors. In his new role, he'll lead a team of more than 30 and will serve on Allagash's executive team. Unlock the articles, expert interviews, and data reports that power the beer and beyond industry. Join its community and stay ahead with exclusive insights from Brewbound.

Athletic Brewing brings award-winning Non-Alcoholic Beer to MetLife Stadium. Aug 11, 2026 Athletic Brewing Company, America's largest dedicated non-alcoholic brewer, today announced a new multi-year agreement with MetLife Stadium, one of the country's premier sports and entertainment venues. Under the agreement, Athletic Brewing will become a Proud Non-Alcoholic Beer Partner of MetLife Stadium, the New York Giants, and the New York Jets. The arrival of Athletic Brewing's award-winning non-alcoholic beer at MetLife Stadium, alongside the New York Jets and the New York Giants, represents a first-of-its-kind milestone for all four organizations. It marks Athletic Brewing's first formal sponsorship of two professional football teams and a professional football stadium, a major step in the company's mission to elevate the modern fan experience by bringing great-tasting non-alcoholic beer to more people across more occasions. It is also the first time MetLife Stadium and its two home teams have aligned with a dedicated non-alcoholic brewer in this capacity. "We're thrilled to team up with MetLife Stadium, the New York Giants, and the New York Jets to bring Athletic's great-tasting brews to one of the most exciting venues in sports and entertainment," said Bill Shufelt, Co-Founder and CEO of Athletic Brewing Company. "This is an exciting step forward in our mission to revolutionize the way the world drinks and make modern moderation more accessible. We can't wait for Athletic to become the game day ritual fans count on, from the tailgate to the final whistle." As part of the agreement, fans can enjoy 19.2 oz. cans of Run Wild IPA and Upside Dawn Golden at locations throughout MetLife Stadium. Athletic will also be integrated throughout the game day and live entertainment experience through video board content and interactive fan promotions. Fans will also see Athletic branding across prominent stadium placements, including concourse displays, pylons, LED displays, menus, retail kiosks, and digital highway signage near the Stadium. During the season and beyond, guests will see Athletic integrated across MetLife Stadium and New York Jets and New York Giants media platforms. On select game days, fans can discover Athletic's award-winning flavor firsthand through product sampling and interactive activations. "Delivering an exceptional experience for every guest is our highest priority at MetLife Stadium," said Ron VanDeVeen, President & CEO, MetLife Stadium. "As the live event experience continues to evolve, we are committed to offering amenities that reflect the preferences of all guests. Partnering with a non-alcoholic brewing pioneer like Athletic allows us to broaden our beverage offerings, provide greater choice, and further shape the experience for all guests who visit MetLife Stadium throughout the year." Athletic will reach fans beyond the stadium across New York Giants and New York Jets television, radio, digital, social media, and fan-engagement platforms. Athletic will also participate in both teams' training camps, community initiatives, and select events, creating additional opportunities to connect with fans throughout the season and across the New York metropolitan area. Later this year, Athletic Brewing plans to release special-edition packaging celebrating the New York Jets and New York Giants. Football fans in the Tri-State area will be able to purchase 12-packs of Run Wild IPA featuring the New York Giants logo and 12-packs of Upside Dawn Golden bearing the New York Jets logo. The sponsorship further reinforces Athletic's leadership across the sports and entertainment landscape, bringing its non-alcoholic beer to more fans and more of the moments that matter. Athletic is already served at more than 200 venues nationwide, and the company maintains major partnerships spanning professional soccer, baseball, lacrosse, hockey, college athletics, endurance events, outdoor sports, and live music. Founded by Bill Shufelt and John Walker, Athletic pioneered a proprietary method for making non-alcoholic beer, re-engineering nearly every step of the brewing process through hundreds of small-batch trials. This innovative approach has made Athletic the most highly awarded non-alcoholic brewer of the past decade, with more than 200 prestigious taste awards. The company produces nearly 50 NA beers annually and is the best-selling NA craft beer brand in the U.S., with over 50% market share - outselling the next 100 NA craft brands combined and leading its closest competitor by 44 share points[1]. [1] NielsenIQ, Total US xAOC + Liquor Open State + Conv, Latest 52 Wks ending 7/11/26