Full-Time
Copywriter
Posted on 8/18/2026
VML
501-1,000 employees
Global marketing automation, personalization, and CRM
Compensation Overview
$45k - $90k/yr
New York, NY, USA
Hybrid
Teams are in the office an average of four days per week.
 Content & Writing (2) |
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- A portfolio demonstrating social work, campaign thinking, and tonal range is required.
- Experience creating conceptual campaigns and social-first brand activations is required.
- A deep understanding of social platforms and platform-specific writing, including TikTok, Instagram, YouTube Shorts, and Pinterest, is required.
- Experience shaping brand voice and tone across formats and content types is required.
- The ability to turn insights into resonant stories, scripts, and formats is required.
- Familiarity with influencer and content-creator workstreams, including briefing or collaborating with creators, is required.
- The ability to work independently and collaboratively across disciplines is required.
- Fluency in cultural trends, internet aesthetics, and emerging formats is required.
- Strong communication skills are required.
- The ability to stay organized, pay attention to detail, and manage multiple projects and deadlines in a fast-paced environment is required.
- Develop concepts grounded in human insight, cultural relevance, and platform behavior.
- Write compelling copy across captions, on-screen text, content series, campaigns, and creator briefs.
- Adapt writing to different brand voices and tones while maintaining clarity, personality, and consistency.
- Partner with an Art Director to develop concepts across TikTok, Instagram, YouTube Shorts, Pinterest, and other platforms.
- Collaborate with creative leads, strategists, producers, social managers, and creators to translate insights into compelling, timely creative work.
- Participate in brainstorms, writers’ rooms, and rapid-turnaround ideation.
- Present creative work internally and externally with clarity, confidence, and a strong creative point of view.
- Monitor trends, formats, memes, platform language, and culture.
- Experience shooting, editing, and creating content independently.
- Comfort with lo-fi content creation and editing apps, or an active social presence featuring original content.
VML MAP is a global marketing services and technology partner that serves as a center of excellence for Marketing Automation, Personalization, Loyalty, Agentic AI, and CRM at scale. It helps brands humanize the relationship with customers by delivering data‑driven, personalized content across all channels and industries, leveraging a multi-disciplinary team across consulting, data & AI, content & creative, identity & 1to1, paid media, technology & platform, operating models & processes, and operations. The company operates from 14 offices worldwide, with a mission to scale efficient, measurable experiences that drive business success. Distinguishing factors include its global, diverse team; integration of marketing technology with AI capabilities; and a focus on end-to-end, interoperable solutions rather than isolated campaigns.
Company Size
501-1,000
Company Stage
N/A
Total Funding
N/A
Headquarters
Kansas City, Missouri
Founded
1992
Get referred to VML
See people who can refer or advise you
Simplify's Take
What believers are saying
- Amazon's Australia win expands VML's retail and grocery exposure against Droga5.
- March 2026 Spikes Asia named VML Australian Agency of the Year.
- 2026 leadership hires, including Cat Davis, strengthen growth and reputation marketing.
What critics are saying
- WPP cut about 300 roles on July 13, 2026, including VML staff.
- WPP's Elevate28 folds VML into WPP Creative, centralizing budgets and killing autonomy.
- If Elevate28 erases VML's brand, top creatives leave for independents.
What makes VML unique
- June 2026 Cannes Lions crowned VML #2 Creative Network and Grand Prix winner.
- VML fuses advertising, commerce, customer experience, and enterprise technology across WPP Creative.
- August 21, 2026 Amazon chose VML for Australia brand and Prime marketing.
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Benefits
Hybrid Work Options
Flexible Work Hours
Company News
Amazon appoints VML to creative account. Published on: 21st August 2026 at 12:08 PM Amazon has reportedly appointed VML to handle its brand and marketing activity in Australia, replacing Droga5. The Australian reported that Amazon had made the switch but had not publicly confirmed the appointment, VML's remit will also include advertising for Amazon Prime. ADVERTISING The move comes after Droga5 was appointed to Woolworths' $8 million advertising account in July, putting the agency on the other side of an increasingly competitive supermarket market. Amazon has spent the past few years building its local retail proposition across categories including electronics, beauty, fashion and household goods. Grocery represents a different challenge as it puts the brand directly into consumers' weekly shopping habits and into a market dominated by supermarket giant's Coles and Woolworths. That push accelerated in January when Amazon partnered with Harris Farm Markets to offer fresh groceries through Amazon in selected suburbs across Sydney, Brisbane, Canberra, the Gold Coast and Newcastle. The partnership gave Amazon access to a category where convenience, delivery and frequency are critical to consumer choice. It also gave Harris Farm a route into Amazon's large customer base. Amazon Prime members received free delivery on grocery orders over $100. The move comes as Amazon expands its grocery business globally. In the US, the company has been expanding same-day delivery of fresh groceries alongside its Whole Foods business. Droga5 has declined to comment. B&T has reached asked VML and Amazon for comment. Join more than 30,000 advertising industry experts Get all the latest advertising and media news direct to your inbox from B&T.
Maddy Cole joins VML as Senior Media Manager. Maddy Cole has joined VML as Senior Media Manager, taking on a new role within the global advertising and marketing services network. Cole's appointment comes as media planning and buying continue to evolve through changes in consumer behavior, digital platforms, data, and advertising technology. The role places her within an industry where media teams are increasingly working across a mix of digital, social, video, programmatic, and traditional channels. The responsibilities of media managers have also expanded as advertisers gain access to more data and increasingly sophisticated campaign tools. Beyond media planning and execution, teams are now expected to consider audience insights, performance measurement, channel effectiveness, and how different media environments contribute to broader marketing objectives. Cole's move to VML comes against this changing backdrop. As Senior Media Manager, she will work within the agency's media function, contributing to planning and campaign activities in an increasingly fragmented media environment. The advertising industry is also seeing greater integration between media, creative, data, and technology. Agencies are increasingly bringing these disciplines closer together as brands seek more connected approaches to customer engagement. AI is adding another layer to this transformation, influencing areas such as audience analysis, media optimization, forecasting, and campaign reporting. For media professionals, these developments are creating broader expectations around both strategic thinking and technology. Understanding how audiences behave across platforms and how campaigns can be measured has become an increasingly important part of modern media management. Cole's appointment represents another career development within the agency ecosystem and comes at a time when media teams are adapting to rapid changes in how advertising is planned, delivered, and evaluated. For the wider MarTech and AdTech landscape, the move highlights the continued importance of media professionals who can navigate increasingly complex channel mixes while balancing audience needs, campaign objectives, data, and measurement. As agencies and brands continue to adapt to changes in media consumption and technology, roles such as Senior Media Manager remain an important link between marketing strategy and media execution.
VML UK appoints Cat Davis as Chief Marketing Officer. In her new role, Davis will be charged with building on VML's recent account wins for Heineken and Allen & Overy and the record-breaking haul of 10 Cannes Lions wins at this year's festival. Agency VML UK has announced the appointment of Cat Davis to the role of UK Chief Marketing Officer, joining the company's senior leadership team to help drive the next chapter of its ambitious expansion. Davis reports to VML UK Group CEO Joe Petyan, at a pivotal moment for VML, following a record-breaking haul of 10 Cannes Lions wins at this year's festival including a prestigious Grand Prix for "The KitKat Heist", being named as Campaign's Global Network of the year and a step change in output across the agency's integrated model. Davis brings over 20 years of experience leading growth and marketing efforts across the UK's creative agencies. Most recently she was Atomic London's first CMO and prior to that was Group Marketing Director at The MISSION Group, leading group-wide growth initiatives across 19 agencies spanning the full comms spectrum, helping to deliver major wins that included Porsche, Post Office and Macmillan. Earlier in her career, she served as CMO of Grey, Cheil, gyro, Carat and Fold7. An active industry voice, Davis sits on the Executive Committee of WACL and has been recognised as a Campaign A-Lister, a Creative Pool Top 100 Influencer, and an IPA & Campaign Women of Tomorrow finalist. She also served on the IPA's New Business & Marketing Group and was a board member and former Chair of the MAA's New Business Group. In her new role, Davis will oversee growth strategy, reputation and marketing across the full VML UK spectrum - encompassing advertising, social, commerce, customer experience and tech transformation. Davis said: "I've spent my career helping agencies grow, and what drew me to VML is the rare combination of world-class creativity, deep technology expertise and a genuine commitment to putting people at the heart of everything it does. At a time when clients are navigating unprecedented change, VML is uniquely placed to connect brand, customer experience, commerce and transformation in ways that deliver meaningful business growth. With the momentum already building across the business and Joe's leadership shaping an exciting new chapter, it's a privilege to be joining the team." Petyan added: "At VML UK, we've got world-class creative capabilities and an enterprise-grade technology offering, solidifying a differentiated fully integrated proposition for clients. Cat joins us now to scale all of that. She's smart, strategic, brilliantly connected and she's exactly the kind of energy we need to drive the next wave of growth for VML and our clients." Membership offers you insight, inspiration and tools to transform your workflow Find out more
Publicis' Influential hires former We Are Social & VML execs Kelson Ong & Erin Hunter. Published on: 21st July 2026 at 10:44 AM Publicis Groupe's influencer and social agency, Influential Australia, has appointed Kelson Ong and Erin Hunter as group directors for Melbourne and Sydney. Ong returns to Publicis Groupe after almost a decade, where he most recently worked at We Are Social Singapore for over four years as general manager & head of business development, marketing and PR. Hunter brings 17 years of industry experience, most recently working at VML as head of commerce & LIVE AUNZ. Hunter and Ong will play a key role in growing and deepening client partnerships, while driving commercial outcomes through industry-leading social and influencer solutions. General manager of Influential Australia Catherine Wilkinson said: "As brands put social at the centre of their marketing, Influential Australia is assembling a team that's redefining what a modern influencer and social agency agency looks like." "We're attracting exceptional talent, creating work that shapes culture instead of chasing it, and building a workplace where people are encouraged to do brilliant work without taking themselves too seriously." On his new role, Ong highlighted that the agency is "building something genuinely different". "It's an agency that treats social-first thinking and creativity as a strategic craft in its own right. I'm excited to help brands grow by putting that thinking into practice, connecting culture, creators, and commerce from the start." Meanwhile, Hunter described the pace of social currently as being "electric". "Influential is building something special, not just because of its momentum, but because it's investing in people as much as the work," he said. "That's exactly the kind of environment I want to help grow." Influential Australia was launched in September 2025, and works to help brands connect with culture, creators and commerce. Join more than 30,000 advertising industry experts Get all the latest advertising and media news direct to your inbox from B&T.
Agency scorecards report. VML is having a moment. The 'Wonderfully, Uncomfortable Human' creative shop was a shining light for Australia at Cannes, Spikes, the Effies and plenty of other shows in between. It stole the show at Spikes Asia, claiming 14 awards and being named Australian Agency of the year. Eye catching work included KitKat's 'Break Chair' which utilised gaming streamers to give hardcore gamers a chance to score KitKat's when they took a break. Its 'Thanks For Coke Creating' campaign, a global VML collaboration with Coca-Cola cleaned up at the D&AD and New York Festivals, while 'The Hidden Eye Test' for 1001 Optometry, stormed AWARD Awards and won international acclaim at Cannes. The campaign (see below) uses cleverly designed billboards that let people with poor eyesight know they need an eye test. 'Legacy Larger' was one of the standout campaigns of the Cairns Crocodiles, helping the agency pick up seven Crocs. Meanwhile, 'Commuter Camo', another banger for KitKat, disguised commuters who want a break on public transport with Hoodies designed to blend in with the public transport seats. All up, VML won more than 60 awards across the world with work that not only pushed the boundaries of creativity and effectiveness, but also celebrated innovation. It's the sort of creative performance that Tame Impala's mastermind Chris Parker would stand uop and take notice. This sort of success doesn't come by chance, VML spent 2024 laying the groundwork for success including a 'Creative Spectrum' framework that champions creative excellence and an unwavering focus on impactful outcomes. This was brought to life via an entirely new value stream that crafted a partnership with Rip Curl. VML shattered the conventional 'fee for service' model by aligning both parties around a shared subscription revenue model with governance, IP ownership, roadmap evolution, and performance measurement contractually embedded under a Master Project Agreement. For an industry often trapped in fee compression and short-term thinking, this innovative model offered a clear, outcomes-linked blueprint for VML (and the industry) for the future. The Advisory Panel were particularly impressed by this "fresh thinking" to a commercial model. VML's approach also led to new business success. It won 60 per cent of the pitches it contested, winning clients including University of WA, Kubota and Museums Victoria while retaining Horizon Energy, the Department of Justice, Shell and more. It only lost one client in Synergy. On the talent front, VML made one notable change when its commerce MD Kate Warren-Smith left the business after the global network decided to fold in its e-commerce practive. Thomas Tearle led VML to great heights in 2025, and has since handed over the leadership baton to Paul Bradbury, the former TBWA leader and industry stalwart. Meanwhile, Charlie Dejean won Creative of the Year in B&T's 30 under 30, and also took out the Grand Prix. The agency is not only in safe hands today, but is developing some of the finest creative leaders of the future.