Director Strategic Pricing Systems - Tools and Enablement

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The Director, Strategic Pricing Systems, Tools & Enablement is responsible for leading Generac’s enterprise pricing transformation by building and institutionalizing scalable pricing capabilities that drive measurable margin expansion and value realization.

This role owns the end-to-end pricing enablement ecosystem—systems, governance, analytics, and capability building—ensuring pricing is embedded as a core enterprise value capture lever across all business units, channels, and product portfolios.

This position operates at the enterprise level, influencing VP/GM stakeholders across Generac businesses, aligning cross-functional priorities, and driving adoption of disciplined, value-based pricing practices at scale.

Success is defined by:

• Sustained margin expansion and price realization improvement

• Enterprise-wide adoption of pricing governance and tools

• Reduction in price leakage and improved business mix

• Acceleration of pricing maturity across Generac

Major Responsibilities:

• Enterprise Pricing Strategy, Governance & Transformation Leadership

• Lead the design and deployment of enterprise pricing frameworks, guardrails, and governance models aligned to Generac’s value capture strategy

• Establish and enforce standards for:

• Price corridors and floors

• Discounting discipline and DRA optimization

• Margin investment vs. leakage

• Drive enterprise pricing transformation agenda, ensuring consistency, scalability, and accountability across all business units

• Act as the central steward of pricing governance, ensuring alignment with executive leadership priorities

• Enterprise Value Capture & Margin Expansion

• Partner with BU Presidents, GMs, and Commercial leaders to enable and scale value-based monetization strategies across:

• Equipment, accessories, and bundled offerings

• Connectivity, software, and services

• Identify, prioritize, and enable high-impact margin expansion opportunities

• Ensure pricing strategies are integrated across the full product lifecycle (launch → growth → transition → EOL)

• Translate pricing strategy into tangible financial outcomes (margin, mix, revenue productivity)

Pricing Systems, Tools & Digital Enablement

• Own the strategy, selection, and evolution of enterprise pricing systems and platforms (e.g., Pricefx, SAP, analytics ecosystem)

• Build and scale integrated pricing tools that enable:

• Price realization tracking

• Customer/channel profitability visibility

• Scenario modeling and margin impact simulation

• Drive adoption of closed-loop pricing processes, including:

• Competitive price intelligence

• Exception management workflows

• Performance tracking and feedback loops

• Ensure solutions are embedded into commercial workflows, not standalone tools

Advanced Analytics & Decision Intelligence:

• Lead development of enterprise pricing analytics and models, including:

• Willingness-to-pay and value-based pricing models

• Discount effectiveness and elasticity insights

• Cost-to-serve and profitability analytics

• Mix optimization and portfolio strategy tools

• Enable leadership with forward-looking insights and decision frameworks, not just reporting

• Elevate pricing from descriptive analytics to prescriptive and predictive decision intelligence

Capability Building & Training

• Design and deploy enterprise pricing training curriculum (foundational to advanced)

• Build and maintain a pricing competency framework defining skills, behaviors, and progression.

• Support recruiting, onboarding, and development of pricing talent across Generac.

• Executive Leadership, Influence & Change Management

• Serve as a trusted advisor to VP/GM-level stakeholders, influencing pricing strategy and execution

• Translate complex analytics into clear, actionable executive insights and decisions

• Drive cross-functional alignment across Marketing, Product, Sales, Finance, and Operations

• Lead organizational change management to embed pricing discipline and drive adoption at scale

What Success Looks Like

• Measurable margin expansion and price realization improvement across the enterprise

• Significant reduction in discount leakage and pricing variability

• Standardized pricing governance and decision frameworks adopted across all BUs

• High adoption and utilization of pricing systems, tools, and analytics

• Tangible step-change in enterprise pricing maturity and capability

Minimum Job Requirements:

Education:

• Bachelor’s degree in business, marketing, finance, economics, data science, or related field

Work Experience:

• 10+ years of progressive experience across at least two of the following:

• Strategic Pricing / Revenue Management

• Commercial or Product Strategy

• Sales or Marketing Strategy

• Commercial Finance or Analytics

• Proven track record of:

• Leading enterprise-wide initiatives

• Driving margin expansion and value realization outcomes

• Influencing senior leadership (VP/GM level)

Core Skills & Capabilities

• Deep expertise in pricing strategy, value capture, and monetization frameworks

• Strong business acumen with financial and P&L impact orientation

• Advanced analytical capability; experience with large datasets and BI tools

• Demonstrated ability to lead through influence in highly matrixed environments

• Exceptional executive communication and storytelling skills

• Ability to translate strategy into scalable, operational execution

Preferred Job Requirements

Preferred Qualifications

• MBA or advanced degree (Economics, Analytics, Data Science preferred)

• Experience with pricing platforms (e.g., Pricefx), ERP (SAP), and analytics tools

Exposure to:

• SaaS and services monetization

• AI/ML applications in pricing

• Cost-to-serve and profitability modeling

• Lean / Six Sigma methodologies

• Certified Pricing Professional (CPP) preferred

• Demonstrated ability to challenge the status quo and drive change.

Leadership & Behavioral Expectations

Operates with an enterprise-first mindset, prioritizing company-wide value over functional optimization

Balances strategic vision with pragmatic execution and delivery

Acts as a change leader, driving adoption of new capabilities and ways of working
Demonstrates ownership of enterprise outcomes, not just functional deliverables
Champions data-driven decision-making and pricing discipline across the organization

Physical Requirements and Working Conditions

PHYSICAL DEMANDS:

Office Environment (Includes field sales):

While performing the duties of this job, the employee is regularly required to talk and hear; and use hands to manipulate objects or controls.  The employee is regularly required to stand and walk.  On occasion, the incumbent may be required to stoop, bend, or reach above the shoulders.  The employee must occasionally lift up to 25 pounds. Specific conditions of this job are typical of frequent and continuous computer-based work requiring periods of sitting.

“We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law.”