Freelance Campaign Manager - Beauty
About the job
- At least 3 years of experience in influencer marketing, talent management, or campaign management.
- Proven experience managing influencer campaigns end to end.
- Experience working with Beauty or Fragrance brands, ideally with enterprise clients.
- Strong understanding of UK beauty trends, creator culture, and audiences.
- Hands-on experience with influencer marketing platforms for discovery, outreach, and reporting.
- Confident creator negotiation and contracting skills, including usage rights.
- Strong commercial awareness and experience managing campaign budgets and performance.
- Experience working in an agency, fast-growing business, or similarly fast-paced environment.
- Availability Monday to Friday, 9am–6pm, regardless of location.
- Own the day-to-day delivery of influencer campaigns, from planning through to reporting.
- Lead creator discovery, casting, outreach, negotiation, and contracting.
- Manage campaign timelines, budgets, deliverables, and performance.
- Keep clients informed of progress, results, and changes.
- Work with the Campaign Lead, with strategic client conversations supported by a Director, and collaborate with Client Solutions, Strategy, and wider campaign teams.
- Deliver against agreed CPV, CPM, reach, and engagement targets.
- Track performance and adjust budgets or creator selections to stay on target.
- Negotiate competitive creator rates while maintaining strong relationships.
- Identify scope changes, including additional content or usage rights, and agree costs upfront.
- Build culturally relevant casting lists and translate client briefs into targeted creator searches.
- Develop clear creator briefs that minimise revisions.
- Review content to ensure it meets client expectations and quality standards.
- Manage campaigns using influencer marketing platforms, from discovery and outreach through to reporting.
- Deliver high-volume creator outreach while keeping communication personal.
- Use AI to improve research, outreach, and briefing, applying independent judgement.
- Understand TikTok, Instagram, and YouTube analytics and use data to improve results.
- Manage multiple deliverables, stakeholders, and shifting priorities; keep clients and internal teams informed.
- Flag risks early and come prepared with solutions.
- Communicate performance clearly and honestly, including when results are behind target.
- Stay calm and commercially minded when challenges arise.
- Experience working with Beauty or Fragrance brands, ideally with enterprise clients.
About the company
Kyra connects brands with creators to produce social content, focusing on the TikTok platform to reach a Gen-Z audience. It operates as a tech and data-driven influencer marketing agency, using technology to identify suitable influencers, manage campaigns, and produce content with performance analytics. The service covers strategy, creator sourcing, content production, and measurement, all centered on authentic, platform-native content for brands targeting younger audiences. Compared with competitors, Kyra differentiates itself through its emphasis on data-driven creator matching, a specialized focus on TikTok and Gen-Z, and end-to-end campaign execution rather than only part of the influencer process. The company’s goal is to help brands efficiently partner with creators to scale authentic TikTok campaigns that resonate with a younger demographic.
Company Size
51-200
Company Stage
Series A
Total Funding
$22.3M
Headquarters
London, United Kingdom
Founded
2017
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Simplify's Take
What believers are saying
- Kyra’s SharkNinja work delivered over 50 million views and nearly 8 percent engagement.
- Kyra raised $15 million in Series A backing from Bonnier Ventures, LionTree, Torch Capital, and others.
- Kyra is expanding signed-creators infrastructure, which deepens retention and monetization across campaigns.
What critics are saying
- TikTok policy changes on branded content, AI labels, and off-platform promotion raise compliance costs.
- Usage-rights inflation is squeezing creator margins and making campaign economics harder to sustain.
- If TikTok throttles creator reach or bans core formats, Kyra’s agency model collapses fast.
What makes Kyra unique
- Kyra tracks tens of millions of creators daily across TikTok, Instagram, and YouTube Shorts.
- Its creator product centralizes briefs, contracts, drafts, approvals, invoicing, and payments.
- Kyra’s SharkNinja campaign activated nearly 1,000 creators in three months, proving operating scale.
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Benefits
- Remote Work Options
- Paid Vacation
- Flexible Work Hours
- Health Insurance
- 401(k) Retirement Plan
- 401(k) Company Match
- Performance Bonus
- Wellness Program
- Mental Health Support
- Conference Attendance Budget
- Professional Development Budget
- Stock Options