Variance provides a software platform that helps sales and revenue teams forecast more accurately and shorten deal cycles by analyzing actual customer actions instead of stated intentions. It integrates with tools like HubSpot, Salesforce, Segment, and Intercom and uses a no-code interface to build and manage customer journey milestones, turning raw data into actionable insights. Unlike competitors, it focuses on action-based data activation atop existing tools, delivering precise behavioral insights without heavy IT work. Its goal is to remove guesswork from sales, improve forecasts, convert trials to paying customers, and support expansion through clear, behavior-driven guidance.
Company Size
1-10
Company Stage
Series A
Total Funding
$26.6M
Headquarters
New York City, New York
Founded
2019
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