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Zynga

Mobile social games developer with freemium

Associate Director User Acquisition

Performance & Paid MarketingConfirmed live in the last 24 hours
Full-timeLondon, UK

About the Job

Requirements

  • 6–10+ years of performance marketing experience in mobile free-to-play, ideally in gaming.
  • A proven track record of scaling multi-million-euro or multi-million-dollar user acquisition budgets profitably.
  • Strong fluency in mobile attribution, lifetime value modeling, and return on ad spend optimization.
  • Experience leading and developing high-performing teams.
  • Strong analytical thinking and decision-making using data and experimentation.
  • Ability to influence stakeholders and drive alignment across multiple functions.

Responsibilities

  • Own the end-to-end user acquisition strategy and performance for the portfolio, ensuring profitability targets are met.
  • Manage yearly growth planning, scaling strategies, and risk mitigation across markets and channels.
  • Drive strategic experimentation and support innovation in targeting, channels, and inventory diversification.
  • Lead measurement frameworks, including marketing mix modeling, incrementality studies, and predicted lifetime value, to improve decision quality.
  • Strengthen full-funnel performance with product-aligned campaigns, including first-time user experience and returning-time user experience and monetization events.
  • Build rigorous test roadmaps in creative, audiences, and campaign structure to drive return on ad spend and lifetime value uplift.
  • Mentor user acquisition managers and analysts and help build structured career growth and execution excellence.
  • Partner closely with Creative teams to fuel testing velocity and creative breakthroughs.
  • Collaborate with app store optimization and Product teams to ensure cohesive funnel optimization and visibility improvements.
  • Establish clear accountability for results with transparent reporting and actionable insights.
  • Improve execution speed through better process, prioritization, and cross-team alignment.

Desired Qualifications

  • Familiarity with Match-3/puzzle models and merge games or builder games.

About the Company

Zynga

Mobile social games developer with freemium

Zynga creates social mobile and web games such as FarmVille, Words With Friends, and CSR Racing. It focuses on casual gamers who want easy-to-access games that can be played in short sessions. The games use a freemium model: they are free to download and play, with in-game purchases that enhance gameplay and integrated advertising. Social features let players interact with friends and other players, which helps drive engagement and retention. Zynga differentiates itself by emphasizing social interactions inside games, a large library of popular casual titles, and revenue from both in-game purchases and ads, along with strategic partnerships (e.g., Amazon Prime) and involvement in education and social initiatives. The company’s goal is to grow a broad, engaged mobile gaming community while monetizing through freemium purchases and advertising, and to broaden its influence through partnerships and social impact initiatives.

Company size
1,001-5,000
Company stage
IPO
Headquarters
San Francisco, CA
Founded
2007

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