Creative Strategy Lead

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together.

The Company operates Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world, and Specs Inc., a wholly-owned subsidiary dedicated to making computing more human, in addition to Bitmoji, Saturn, and other digital services.

We’re looking for an 8-month fixed-term Creative Strategy Lead to join Snap Inc. in China. As a Creative Strategy Lead, you will be a natural creative leader and a catalyst for unlocking revenue through creative ideas, data-informed strategies and scalable solutions.

Creative Strategy leadership will look to you to act as the owner of the China creative business for your area, with a primary focus on Retail & App Utilities. You will develop proactive custom and scaled strategies that drive growth while maximizing team impact. Day to day, you will work with the China Sales team, key brand partners and their agencies to create and implement best-in-class creative advertising campaigns on Snapchat, while guiding and developing members of the Creative Strategy team. You will act as the creative engine that pushes the work of a verticalized team to new heights.

What you’ll do

• Lead creative strategy for priority China advertisers, from business objective and insight through to recommendation, presentation and execution.

• Ideate, create and deliver world-class advertising campaigns while acting as a creative strategy expert within the Retail & App Utilities space and the broader China/APAC market.

• Partner with China Sales leadership and account teams to develop long-term creative strategies, pitches, account plans and revenue opportunities against business objectives.

• Communicate with senior brand and agency partners to understand their business priorities and translate them into compelling creative solutions.

• Use data, performance signals and creative intelligence to identify opportunities, sharpen recommendations and improve creative outcomes.

• Provide guidance and direction to Creative Strategists as they develop ideas, strategies and presentation materials, while directly managing the creative strategy for one or more priority accounts.

• Build scalable playbooks and repeatable solutions across seasonal moments, creator and brand opportunities, export opportunities and creative optimisation programs.

• Help advance adoption of AI-enabled creative workflows and other tools that improve the quality, speed and scale of creative strategy.

• Collaborate with cross-functional partners across Marketing Science, Sales Operations/GTIP, Product, Solutions Engineering, Production and AR to drive market and vertical solutions.

• Partner with regional Creative Strategy leads to implement effective processes, share best practices and support the career development of team members.

• Represent the China market at client, agency and industry events when necessary.

Knowledge, Skills & Abilities

• Strong executive presence and comfort leading senior stakeholders.

• Proven thought leadership in creative strategy, brand marketing or advertising.

• Experience using data, performance signals and insights to unlock creative thinking.

• Keen understanding of how brands fit into Snapchat’s overall business and how creative strategy can support commercial outcomes.

• Ability to work with clients and agencies to understand business priorities and shape strategic recommendations.

• Exceptional presentation and communication skills, with the ability to command a room and articulate thought-leading advertising solutions succinctly.

• Track record of developing outstanding creative advertising for mobile, social or digital platforms.

• Track record of managing, coaching or developing people in a high-growth environment.

• Strong commercial judgement, prioritisation skills and comfort operating in ambiguity.

• Ability to build trust quickly and collaborate effectively across Sales, Creative Strategy and cross-functional teams.

Minimum Qualifications

• BA in Marketing, Communications, Business Management, a related area of study or equivalent experience.

• 9+ years of experience in brand marketing, advertising, creative strategy or another related field.

• Fluency in Mandarin and English.

Preferred Qualifications

• Deep understanding of brand marketing and how to build brilliant strategies to solve business needs.

• Experience working with China or APAC clients, agencies and Sales teams, targeting global business expansion.

• Experience developing and empowering team members to deliver outstanding creative executions.

• Experience turning data, creative intelligence or emerging technology into scalable client or team solutions.

• Excellent presentation and communication skills.

• Proven ability to juggle multiple projects, prioritise effectively and inspire others by example.

• Experience working in Google Workspace (Google Slides, Sheets, Docs, etc.), Adobe Creative Cloud and Keynote.

Additional information

Occasional travel within China or APAC may be required for priority client or agency meetings, team planning, industry events and onboarding. There is no fixed travel cadence; travel will be based on business need.

If you have a disability or special need that requires accommodation, please provide us some information.

"Default Together" Policy at Snap: At Snap Inc. we believe that being together in person helps us build our culture faster, reinforce our values, and serve our community, customers and partners better through dynamic collaboration. To reflect this, we practice a “default together” approach and expect our team members to work in an office 4+ days per week. 

At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. EOE, including disability/vets.

Our Benefits: Snap Inc. is its own community, so we’ve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long-term success!