Marketing Cloud Technical Architect

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Job Category

Customer Success

Job Details

About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

Salesforce Marketing Cloud Technical Architect

Location: Mexico City (CDMX), Mexico

Role Overview

The Technical Architect – Marketing Cloud Next is an execution-focused technical leader responsible for architecting and delivering end-to-end migrations from legacy marketing platforms (Eloqua, Marketo, HubSpot, legacy SFMC) to Salesforce Marketing Cloud Next. As a foundational member of the Strategic Migration CoE and Migration Factory, this role acts as the primary technical authority for the Marketing Cloud Next track — owning solution design, data architecture, subscriber migration strategy, journey migration blueprint, and Data Cloud unified profile design.

Responsibilities

• Provide technical leadership for migrations to Marketing Cloud Next and Salesforce Data Cloud (unified profiles, identity resolution, audience activation).
• Design the subscriber and consent migration strategy (GDPR, CAN-SPAM, CASL), data extensions, and suppression lists.
• Build the journey migration blueprint and data lineage documentation.
• Facilitate discovery workshops, execute cutover, and validate deliverability (SPF/DKIM/DMARC).
• Contribute to Migration Factory playbooks and accelerators.

Must-Have Requirements

• Marketing Cloud Next (Email, Journey, Automation, Content, Mobile, Advertising Studio).
• Salesforce Data Cloud.
• Subscriber data architecture.
• Compliance and consent management.
• Email deliverability.
• Data migration methodology.
• Integration (Marketing Cloud Connect, REST/SOAP APIs).
• AMPscript / SSJS.

Preferred Requirements

• Experience migrating from Eloqua, Marketo, HubSpot, Pardot, or SFMC Classic.
• ETL tools (Informatica, Talend, MuleSoft, Azure Data Factory).
• Interaction Studio.
• Additional channels: WhatsApp, LINE, Push, SMS.
• Snowflake / Databricks.
• Loyalty / Commerce Cloud.

Required Experience

10+ years in martech/Salesforce; 5+ years in Marketing Cloud with at least 2 completed end-to-end migrations; 3+ years in client-facing advisory/architecture roles; experience migrating 10M+ record databases without consent loss.

Certifications

Required: Marketing Cloud Email Specialist, Marketing Cloud Administrator, Marketing Cloud Consultant, Data Cloud Consultant. Preferred: Marketing Cloud Developer, Application Architect.

Unleash Your Potential

When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance andbe your best, and our AI agents accelerate your impact so you cando your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.

Accommodations

If you need a reasonable accommodation during the application or the recruiting process, please submit a request via this Accommodations Request Form.

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Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.