Content Strategist

Aircall is looking for a Content Strategist to build the content engine for EMEA and strengthen our relevance in the AI voice agent category across the region.

You will develop the regional content strategy and turn it into a consistent stream of editorial, video, and organic social content. You will identify the topics, formats, voices, and market-specific opportunities that can make Aircall useful, credible, and distinctive across diverse EMEA audiences.

This is a strategic and highly hands-on role. You may bring deeper craft expertise in writing, video, social, or AI-enabled content production, but you should be comfortable moving across formats, from developing an editorial plan and writing a strong point of view to producing a short-form video or responding quickly to a category moment.

You will work closely with Creative, Product Marketing, Integrated Programs, Communications, Demand Generation, regional teams, customers, and subject-matter experts to turn Aircall’s expertise into content that feels locally relevant rather than simply translated.

Key Responsibilities:

• Develop and own the content strategy and editorial plan for EMEA, aligned with Aircall’s global narrative and regional growth priorities.
• Build Aircall’s relevance in the AI voice agent category by identifying important regional conversations, audience questions, market differences, and timely content opportunities.
• Create and publish content across editorial, video, organic social, customer storytelling, executive thought leadership, and campaign formats.
• Own the regional organic social calendar and day-to-day channel execution, including copy, creative coordination, publishing, and audience engagement.
• Develop repeatable video formats and manage production from concept and scripting through editing and distribution.
• Turn product launches, customer insights, events, research, and internal expertise into compelling regional content.
• Adapt global narratives and campaign assets across EMEA while identifying where original market-specific content is required.
• Partner with localization resources to preserve meaning, tone, and creative quality across languages and markets.
• Build relationships with internal experts, customers, partners, and industry voices who can strengthen Aircall’s regional authority and reach.
• Repurpose high-value ideas across formats, markets, and channels to extend their relevance and performance.
• Use AI-supported workflows for research, ideation, drafting, editing, localization, versioning, production, and distribution while maintaining a clear editorial point of view and quality bar.
• Partner with SEO and web teams to improve the discoverability of content across traditional search and AI-powered answer experiences.
• Measure performance across reach, engagement, content consumption, organic growth, category visibility, and contribution to broader marketing programs.
• Apply performance insights and market feedback to continuously improve the regional content plan.

Qualifications:

• 5+ years of experience in content strategy, content marketing, editorial, video, social media, or a related role.
• B2B SaaS experience is required; experience with AI, communications, customer experience, or sales technology is a strong plus.
• Deep hands-on strength in at least one content discipline, writing and editing, video production and editing, organic social, or AI-enabled content operations—with the ability to contribute across the others.
• A portfolio demonstrating original thinking and strong execution across relevant content formats.
• Experience developing content for multiple countries, languages, or culturally distinct audiences and experience translating technical or complex topics into clear, engaging content for business audiences.
• Strong editorial judgment and an instinct for identifying topics that can build category relevance.
• Experience owning content calendars and delivering consistently in a fast-moving environment.
• Practical experience using generative AI and automation to improve content quality, speed, localization, repurposing, or distribution.
• Strong understanding of organic distribution and how content earns attention across social, search, video, and owned channels.
• Ability to work independently while collaborating effectively across creative, product, regional, and go-to-market teams.
• Fluent English and any additional European language skills, on-camera experience, or hands-on video editing capabilities are strong pluses.

This is a hybrid role based in Paris.