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Zenni Optical

Online prescription eyeglasses retailer

Senior App Merchandiser

Operations & LogisticsConfirmed live in the last 24 hours
Full-timeShanghai, ChinaNo salary listedIn-person

About the Job

Requirements

  • At least 5 years of cross-border e-commerce experience, including at least 2 years specifically in eyewear or fashion accessories.
  • Deep familiarity with North American and European markets, including local fashion trends, facial structure preferences, and optical regulations.
  • Advanced analytical skills and proficiency with Google Analytics or internal business intelligence tools to diagnose performance fluctuations and derive growth strategies.
  • Professional working proficiency in English, including the ability to audit and refine English copywriting for native speakers.
  • Familiarity with analytics tools such as Looker and Google Analytics.

Responsibilities

  • Manage visual and logical localization of the app home page, product listing pages, and product detail pages to align with Western preferences and improve conversion.
  • Develop differentiated product promotion strategies around seasonal changes and key Western shopping events, including Black Friday, Prime Day, and Back to School.
  • Optimize the visibility and flow of the eyewear shopping experience, including prescription and contact lens upload processes, to minimize friction and bounce rates.
  • Execute categorization, sorting, and filtering based on face shape, materials such as acetate and titanium, and lens functions such as blue-light blocking and photochromic lenses.
  • Own monthly, quarterly, and annual app sales targets and regularly report performance metrics to senior management.
  • Lead end-to-end shopping journey optimization using A/B testing to improve click-through rates, search-to-conversion rates, and checkout completion.
  • Lead product mapping and traffic resource allocation for major sales events such as Black Friday and Cyber Monday.
  • Adjust traffic distribution based on seasonal trends and inventory turnover to reduce bounce rates.
  • Collaborate with the algorithm team to refine personalized recommendation logic and improve relevant product discovery.
  • Conduct supply-demand analysis and coordinate with procurement to optimize inventory structure and execute liquidation plans for end-of-season or redundant stock.
  • Analyze the conversion funnel to identify drop-off points and implement improvements.
  • Analyze competitors' pricing depth, supply chain advantages, and retention tactics, and produce actionable strategic reports.
  • Anticipate mobile commerce trends, propose features such as live-stream integration and social commerce modules, and drive their implementation.

About the Company

Zenni Optical

Online prescription eyeglasses retailer

Zenni Optical sells prescription and protective eyewear online, offering a wide range of frames for men, women, and children to make eyewear affordable and accessible. Customers design their glasses by selecting frames and lens options, provide their prescription, and place orders online; the lenses are manufactured to fit the prescription and shipped to the customer. The company differentiates itself through its long-running direct-to-consumer model (since 2003), high volume and global reach, and partnerships with sports teams and public figures, which together help it offer low prices and a broad selection. Zenni’s goal is to help people See Better And Live Better by making quality eyewear affordable and easy to obtain for everyone.

Company size
201-500
Company stage
Not listed
Total funding
Not listed
Headquarters
Novato, CA
Founded
2003

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