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Power Digital

Data-driven marketing agency delivering ROI-focused campaigns

Fashion Marketing Account Director

Marketing Generalist & ManagementConfirmed live in the last 24 hours
Full-timeRemote

About the Job

Requirements

  • At least 6 years of fashion or apparel marketing experience, on the agency or brand side.
  • Understand how creative strategy and media strategy interact and have a reasoned view on which should come first.
  • Be fluent in the influencer and user-generated content ecosystem, including briefing, evaluating, and scaling it while maintaining brand control.
  • Be comfortable with direct-to-consumer-first brands and understand customer acquisition cost, lifetime value, repeat purchase rate, and margin by channel.
  • Have experience with Meta-heavy media mixes and related measurement challenges, including incrementality testing, creative fatigue, and audience saturation.
  • Have worked with brands operating seasonally and know how to account for seasonality in strategy.
  • Have a track record of retaining and growing accounts.

Responsibilities

  • Employ artificial intelligence technologies to enhance and optimize business processes.
  • Use Power Digital's Nova ecosystem as it relates to the department.
  • Run quarterly Power Circuit reviews to diagnose growth constraints across Business, Audience, Product, Messaging, Channels, and Measurement, with attention to creative performance and cohort retention trends.
  • Maintain a working understanding of fashion business fundamentals, including pricing strategy, merchandising, and multichannel distribution across direct-to-consumer, wholesale, retail, and marketplaces.
  • Own senior client relationships and connect creative and campaign decisions to business outcomes in quarterly business reviews.
  • Coordinate paid search, paid social, influencer, search engine optimization, email, and creative teams.
  • Consult on customer retention strategy, including repeat purchase rate, lifetime value by acquisition cohort, and loyalty mechanics.
  • Manage retention and expansion, lead renewals, and grow monthly recurring revenue.
  • Build relationships across multiple levels of client contacts to reduce dependence on a single point of contact.
  • Ensure daily use of proprietary technology Iris and Nova, maintain Pulse client-performance and sentiment tool cadence at 100%, and ensure Power Circuit compliance across managed account directors.
  • Coach analysts and specialists and provide them direct feedback.

About the Company

Power Digital

Data-driven marketing agency delivering ROI-focused campaigns

Power Digital is a data-driven marketing agency focused on delivering customized, ROI-focused online marketing solutions. It builds campaigns across key channels such as SEO, PPC, social media, and PR, using specialized experts to tailor strategies to each client’s analytics goals and audience. The company operates like an extension of a client’s marketing team, prioritizing transparency, weekly communication, and measurable results. Its goal is to connect brands with the right customers and continuously improve ROI through collaborative, channel-specific execution.

Company size
1,001-5,000
Company stage
Not listed
Total funding
Not listed
Headquarters
San Diego, CA
Founded
2012

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