SugarCRM
CRM platform unifies sales, marketing, service
Account Executive - New Logo
+ 401(k) match + Employee Referral Bonus
Three days in-office per week required.
About the job
- At least 5 years of experience in a quota-carrying, outbound sales role within SaaS or manufacturing technology, with a strong emphasis on net-new logo acquisition.
- A consistent track record of exceeding sales quotas and delivering predictable, high-quality results in enterprise sales environments.
- Demonstrated success navigating complex, multi-stakeholder sales cycles involving solutions that span multiple business functions.
- Strong executive-level discovery and qualification skills, with the ability to align solutions to strategic business priorities.
- Advanced pipeline generation and management capabilities, with high accuracy in forecasting and disciplined customer relationship management usage.
- Formal training or certification in a recognized sales methodology, such as value-based, consultative, or solution selling, with consistent application.
- The ability to work in fast-moving, high-growth environments requiring resilience, adaptability, and ownership of results.
- Own and deliver against annual sales targets within an assigned North America territory, with full accountability for net-new revenue generation and account growth.
- Develop and execute strategic territory and account plans to expand the customer base and drive pipeline creation.
- Manage the full sales cycle from prospecting through close, maintaining control and momentum across complex, multi-stakeholder deals.
- Partner with Business Development and Marketing to align on target accounts, messaging, and outbound strategy, and actively participate in outreach and meeting execution.
- Lead discovery, qualification, and solution positioning with executive stakeholders, establishing clear objectives and advancing opportunities effectively.
- Organize and deliver tailored solution demonstrations, including functional overviews and coordinated deep dives with subject matter experts as needed.
- Collaborate cross-functionally with product, engineering, marketing, customer success, and professional services to align on customer needs and ensure successful deal execution.
- Partner with professional services to define scope, success criteria, and delivery expectations for customer engagements.
- Maintain a deep understanding of the company’s solutions, services, and competitive positioning, effectively articulating key differentiators in the market.
- Travel as needed to support team and individual goals.
- Experience selling into manufacturing, wholesale, or distribution sectors.
- Familiarity with customer relationship management, enterprise resource planning, and sales technology ecosystems.
About the company
SugarCRM provides a suite of CRM tools for businesses to manage customer relationships, combining sales, marketing, and service data on a single platform. It works by unifying customer information, automating workflows, and offering analytics to guide interactions; products include Sugar Market for marketing automation and Sugar Enterprise for customizable customer-experience apps, all delivered as subscription software with ongoing updates, training, and support. SugarCRM differentiates itself through a unified, data-driven platform that integrates marketing, sales, and service, plus tailored modules that adapt to different business needs and industries. Its goal is to help businesses capture, analyze, and act on customer data to create personalized experiences and long-lasting relationships.
Company Size
501-1,000
Company Stage
Late Stage VC
Total Funding
$139.2M
Headquarters
Cupertino, California
Founded
2004
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Simplify's Take
What believers are saying
- Maksim Ovsyannikov joined October 2025, bringing Salesforce, Zendesk, and Gainsight experience.
- SugarCRM won 2026 ERP Today, MarTech Breakthrough, and Nucleus recognition.
- Partner awards in February 2026 show growth momentum across international channels.
What critics are saying
- Salesforce and HubSpot outspend SugarCRM on ecosystem, AI, and distribution.
- Sugar Sell requires 15 users, blocking small teams and slowing bottom-up adoption.
- Revelio data shows workforce fell to 771 by March 2026, signaling pressure.
What makes SugarCRM unique
- April 2026 rebrand to SugarAI centers precision selling across CRM workflows.
- 2024 sales-i acquisition adds ERP-linked revenue intelligence for manufacturers and distributors.
- Nucleus named SugarCRM a Leader for six straight years through 2026.
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Benefits
Health Insurance
401(k) Company Match
401(k) Retirement Plan
Unlimited Paid Time Off
Paid Parental Leave
Employee Referral Bonus
Growth & Insights and Company News
6 month growth
↓ -1%1 year growth
↑ 0%2 year growth
↑ 0%Export Business Cards to HubSpot with CamCard Business. Learn how to connect your HubSpot account and export business cards manually or automatically. Aug. 20, 2026 CamCard Business already integrates with Salesforce, SugarCRM, Microsoft Dynamics, and other leading CRM platforms, helping teams move new contacts into their existing workflows. Now, based on customer requests, Camcard is adding HubSpot to its supported CRM integrations. Once a Super Admin or Admin enables the integration, anyone on the team can send business cards from CamCard Business directly to HubSpot - manually or automatically. This eliminates duplicate data entry and makes new contacts available for follow-up sooner. Here's how to set up the HubSpot integration and start exporting your business cards. Enable the HubSpot integration A Super Admin or Admin must enable HubSpot before team members can use the integration. 1) Sign in to CamCard Business and click "Settings" in the top-right corner. 2) Open "CRM Settings" and select "HubSpot." 3) Click "Next" to finish the setup. Once HubSpot is enabled, Admins and team members can export business cards to it. Connect your HubSpot account Before you export any business cards, sign in to HubSpot and authorize the connection. 1) Open "Toolbox" in the top-right corner of CamCard Business, then go to "Export to CRM." 3) Once authorized, return to the "Export to CRM" page in CamCard Business. 4) Choose "Manual Export" or "Automatic Export" based on your preferred workflow. Manually export business cards to HubSpot Manual export lets you choose exactly which business cards to send to HubSpot. 1) Open "Business Cards" and select the cards you want to export. 2) Click "Export," then choose "Export to HubSpot." 3) The selected contacts will be added to your connected HubSpot account. Automatically export business cards to HubSpot If you don't want to select and export cards each time, choose automatic export on the "Export to CRM" page. Once enabled, new business cards will be sent to HubSpot automatically, with no additional export steps required. Each team member can choose manual or automatic export to fit their workflow. Check your HubSpot export history You can review your HubSpot export activity at any time from the "Export to CRM" page, including: The last export time, successfully exported cards, and failed exports. If a card fails to export, click the failure reason to see what went wrong and how to resolve it. HubSpot is the latest CRM integration available in CamCard Business. With HubSpot connected, your team can send business card contacts directly to its CRM, avoid entering the same information twice, and move smoothly from capturing a contact to following up. Camcard'll continue adding CRM integrations based on customer feedback. Connect CamCard Business to HubSpot. Set up the HubSpot integration and start sending your team's business card contacts directly to your CRM.
SugarCRM's Sugar Sell ranks No. 1 in Info-Tech midmarket CRM Report. SugarCRM's Sugar Sell topped Info-Tech Research Group's Data Quadrant Report for midmarket CRM, earning the highest composite score from verified customer feedback across support, implementation and user experience. Renascence Newsdesk What happened. SugarCRM's Sugar Sell has been named the top-ranked midmarket CRM platform in Info-Tech Research Group's new Data Quadrant Report, based entirely on verified feedback from business users. The platform achieved the highest overall composite score in the category and was singled out for strong performance across business value, customer support, implementation, features, vendor management, user experience and product strategy. The Data Quadrant Report is compiled from structured customer reviews rather than analyst opinion, positioning it as a peer-driven benchmark of how CRM vendors are actually experienced by the organisations using them day to day. Why it matters. For CX and service-design practitioners, the result is a useful reminder that CRM platforms are increasingly judged less on feature checklists and more on the lived experience of implementation, support responsiveness and day-to-day usability. A midmarket ranking built on verified customer feedback rather than vendor-supplied metrics carries particular weight for buyers who want evidence that a platform performs well once deployed, not just in a sales demo. The breadth of categories where Sugar Sell scored well - spanning both "hard" functionality and "soft" experience factors like support and user experience - points to a broader shift in how CRM value is assessed: composite, end-to-end satisfaction is becoming as important as any single capability. The Renascence take. Vendor rankings built on verified customer feedback are only as meaningful as the categories they measure - and this one is notable for weighting experience factors as heavily as functionality. What's easy to miss in a headline like this is that "product strategy" and "user experience" sit alongside "implementation" and "support" as equally weighted pillars of value - which is exactly how customers actually judge a system, whether it's a CRM or a retail app. Most buyers still default to feature comparisons when evaluating platforms, but the real churn risk lives in onboarding friction and how quickly a support ticket gets resolved. Midmarket operators evaluating CRM platforms should treat a result like this as a prompt to interrogate their own vendor's post-sale experience metrics, not just its feature sheet. This briefing was written by the Renascence newsdesk, synthesising reporting from the outlets below. Follow the links for the original coverage. Questions Renascence get on this topic. Sugar Sell was ranked the No. 1 midmarket CRM platform in Info-Tech Research Group's new Data Quadrant Report, earning the highest overall composite score based on verified customer feedback. More in User Experience Stay ahead of CX Get the signal, not the noise. The stories shaping customer experience - plus the Journal and Experience Loom - in your inbox.
SugarCRM named a Leader in the Nucleus Research report. Sales Force Automation Technology Value Matrix 2026. SAN FRANCISCO, CALIFORNIA - February 24, 2026 - SugarCRM, provider of the award-winning intelligence-driven sales automation platform, today announced that it has been named a Leader in the Nucleus Research Sales Force Automation (SFA) Technology Value Matrix 2026. This is the sixth consecutive year that Sugar has been recognized as a Leader in Nucleus Research's technology value matrix assessments; in the 2026, 2025, and 2024 standalone SFA reports, as well as in the 2023, 2022, and 2021 CRM Technology Value Matrix reports. The latest recognition underscores the strengths of Sugar Sell, Sugar's flagship SFA solution, and the company's commitment to deliver measurable value and actionable intelligence for sales leaders. Sugar Sell prioritizes guided action over basic pipeline management. Embedded AI and enhanced workflow capabilities help sellers understand what is happening within accounts and identify the actions most likely to retain business and advance deals. Key strengths recognized include Sugar's embedded AI, which operates within real-world seller workflows rather than simply augmenting dashboards. By delivering account insights, next-best-action guidance, meeting preparation support and opportunity recommendations tied directly to execution, information is presented contextually to help sellers move deals forward with greater speed and confidence. In addition, Nucleus analysts underscore a key Sugar differentiator - SugarCRM sales-i, which analyzes ERP order data to uncover account insights, buying patterns, and whitespace opportunities. These insights are surfaced directly within the CRM, enabling sellers to identify cross-sell, upsell, and retention opportunities without relying on separate BI tools or heavy IT involvement. "We're honored to be recognized as a Leader in the Nucleus Research Sales Force Automation Technology Value Matrix once again," said David Roberts, SugarCRM CEO. "We've built a very different type of SFA product - a system of proactive sales guidance that interprets signals from across the business and guides sellers toward the highest-value actions. We call this our 'precision selling platform'." "Sugar Sell is positioned for organizations that require context-driven selling, ERP-informed insights, and AI embedded directly into sales workflows, particularly where account expansion, retention, and complex selling motions are central to revenue growth," said Cameron Marsh, Senior Analyst, Nucleus Research. "As organizations enter 2026 seeking greater revenue predictability and less operational friction, SugarCRM's Precision Selling vision positions the platform as a focused alternative to traditional, fragmented CRM environments. By unifying CRM and ERP data, expanding its intelligence layer, and embedding AI-driven guidance directly into seller workflows, Sugar enables teams to make faster, more informed decisions while reducing the administrative effort that often slows execution." About SugarCRM. SugarCRM software solutions help sales teams reach their highest potential. Designed to cut through complexity, prioritize opportunities, and increase upsell using the resources they already have, SugarCRM is ideal for complex, relationship-driven industries - such as manufacturing, wholesale and distribution - looking to accelerate growth and drive smarter decision-making. Thousands of companies in over 120 countries rely on SugarCRM to engage with clarity, sell with consistency and close with confidence. Headquartered in San Francisco, SugarCRM is backed by Accel-KKR. Media contacts. Lutz Public Relations and Marketing (for SugarCRM) 949.293.1055 Sarita Kincaid Vice President, Corporate Communications, SugarCRM 408.913.2090
SugarCRM recognized as Most Innovative Solution in Manufacturing Supplier Innovation Awards. SAN FRANCISCO, December 09, 2025 - (BUSINESS WIRE) - SugarCRM, provider of the award-winning Precision Selling platform, has been recognized as the Most Innovative Solution for Managing Supplier Relations and Collaboration in the Manufacturing Supplier Innovation Awards. The awards recognize the achievements of outstanding companies and individuals driving progress in manufacturing. These awards shine a spotlight on the organizations making a real impact through innovation, sustainability and cutting-edge solutions. Sugar delivers a purpose-built solution for seller productivity - combining seller experience with revenue intelligence to support repeat selling and long-term account growth. By integrating with ERP and other back-office systems, Sugar unifies product, customer, order and service data to guide reps toward the right actions to win business and strengthen loyalty. For manufacturers and industrial firms, this means simpler management of complex account relationships, distribution channels, large product catalogs, and multi-layered supply chains. With deep ERP integration, teams get a unified view of inventory, orders and communication flows - helping them improve coordination, maintain strong supplier relationships and reliably deliver on customer expectations. "We're proud to be recognized for innovation in this year's Manufacturing Supplier Innovation Awards," said SugarCRM CEO David Roberts. "The manufacturing sector faces increasingly complex supply chains and customer demands. As customer expectations for smart, high-quality products rise, manufacturers need software that surfaces the right information that sales and account managers can act upon to address these demands." About SugarCRM SugarCRM software solutions help sales teams reach their highest potential. Designed to cut through complexity, prioritize opportunities, and increase upsell using the resources they already have, SugarCRM is ideal for complex, relationship-driven industries - such as manufacturing, wholesale and distribution - looking to accelerate growth and drive smarter decision-making. Thousands of companies in over 120 countries rely on SugarCRM to engage with clarity, sell with consistency and close with confidence. Headquartered in San Francisco, SugarCRM is backed by Accel-KKR. For more information about SugarCRM, visit: www.sugarcrm.com. Media Contacts: Erin Lutz Lutz Public Relations and Marketing (for SugarCRM) [email protected] 949.293.1055 Sarita Kincaid Vice President, Corporate Communications, SugarCRM [email protected] 408.913.2090 Leave a reply.
Daily research news online. The global MR industry's daily paper since 2000. SugarCRM hires product leader. In San Francisco, sales automation platform SugarCRM has recently appointed Maksim Ovsyannikov as Chief Product Officer. SugarCRM offers customer intelligence software solutions for sales automation, marketing automation and customer service, and is backed by investor Accel-KKR. Last year it acquired sales-i, provider of a sales revenue intelligence tool. Ovsyannikov (pictured) brings more than 25 years of experience building business productivity solutions across supply chain management, HR, service management, salesforce automation, marketing automation and customer success, including spells at ADP, Saba, Zendesk, Salesforce and Grovo. Most recently he worked as EVP of Product and Design at customer retention software firm Gainsight. SugarCRM says his appointment signals 'a bold new chapter' for its product strategy, 'where AI is taking center stage in shaping the roadmap and supercharging revenue intelligence and seller experience.' CEO David Roberts comments: 'Leading product teams at some of the biggest names in enterprise software, Maksim has built solutions that have transformed sales, HR, marketing, customer success and service. Now, as Chief Product Officer at SugarCRM, he's bringing that perspective to one of the most complex and misunderstood categories in tech: CRM. His proven leadership will accelerate our innovation agenda, giving businesses precision selling to drive the clarity, consistency and confidence needed to grow revenues.' The firm can be found on the web at www.sugarcrm.com. All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.