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FIT House of Brands

Global multi-brand fitness franchisor platform

Franchise Development Director

Full-TimeUpdated on 10/17/2026
No salary listed
Expert
Austin, TX, USA
Hybrid
Sales & Account ManagementAccount Executive

About the job

Requirements
  • Seven to ten or more years of consultative business-to-business or business-to-consumer sales experience, including at least three years in franchise development.
  • Demonstrated success selling high-investment franchise or multi-unit development opportunities.
  • An existing, active network of franchise investors, multi-unit operators, family offices, professional athletes, and/or high-net-worth individuals.
  • Strong financial acumen, including the ability to build and present unit economics and investment return models.
  • Commercial sophistication and credibility with experienced entrepreneurs and investors.
  • Ability to generate opportunities independently rather than relying solely on inbound marketing.
  • Ability to work as a self-sufficient, entrepreneurial builder.
  • Executive presence and strong presentation and negotiation skills.
  • Resilience and comfort managing long, complex, high-value sales cycles.
  • Passion for fitness and wellness and ability to serve as a brand ambassador.
  • Experience working cross-functionally with Marketing, Legal, and Real Estate to progress deals from lead through opening.
  • Familiarity with artificial intelligence and modern sales technology.
  • Ability to travel regularly as required.
Responsibilities
  • Own the entire franchise sales cycle from lead generation through signed franchise agreement and successful handover to the Network Onboarding team.
  • Qualify and progress high-investment, multi-unit development opportunities with financially sophisticated buyers.
  • Build and maintain a robust, self-sourced pipeline that complements inbound marketing leads.
  • Leverage and continually expand an existing network of franchise investors, multi-unit operators, family offices, professional athletes, and high-net-worth individuals.
  • Represent the brand at industry events, franchise expos, and investor forums to generate new relationships and channels.
  • Act as a trusted advisor to prospective franchisees throughout their evaluation and decision-making process.
  • Guide prospects through unit economics, investment returns, and multi-unit development models.
  • Partner with Finance as needed to validate and present investment models to prospective franchisees.
  • Partner with Legal to manage Franchise Disclosure Document review, disclosure timelines, and agreement execution.
  • Coordinate with Real Estate on site selection and territory availability for multi-unit and high-investment deals.
  • Work with Marketing to shape lead quality and messaging for senior-market prospects, while independently generating opportunities beyond marketing channels.
  • Partner with Network Support and Network Performance teams to ensure a smooth handoff from signing through opening.
  • Work directly with the Chief Revenue Officer to shape growth strategy, market execution plans, and target franchisee profiles.
  • Identify and pilot new growth channels, including broker relationships, multi-unit operator groups, and family office and private capital partnerships.
  • Represent the business as a senior brand ambassador.

About the company

FIT House of Brands operates a global wellness franchise platform built around multiple brands, including F45 Training, FS8, and VAURA Pilates. It licenses and supports franchise studios, providing real estate, studio design, marketing, staff training, and daily operations, and earns franchise fees and ongoing royalties. The brand family offers 45-minute HIIT workouts (F45), low-impact functional-style sessions with Pilates and yoga (FS8), and athletic reformer Pilates under VAURA, with expansion into recovery services like cold plunges and infrared saunas. Its goal is to streamline operations across brands, unlock synergies, and grow a broad, international wellness ecosystem for franchise partners and members.

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

Austin, Texas

Founded

N/A

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Simplify Jobs

Simplify's Take

What believers are saying

  • FS8 hit 100 studios worldwide on May 28, 2026, showing brand momentum.
  • VAURA opened in Jakarta July 2, 2026, reaching 10 studios and entering Indonesia.
  • F45 launched PEAK500 in March 2026, with Red Bull and broader member engagement.

What critics are saying

  • Mad Fitness Group filed Chapter 11 on August 9, 2026, closing half its 32 F45 studios.
  • F45 closures in Tysons, Germantown, Olney, Pacific Beach, and La Mesa signal franchise fragility.
  • If studio churn keeps rising, royalty income collapses and the house of brands fractures.

What makes FIT House of Brands unique

  • FIT House of Brands spans F45, FS8, and VAURA across 55 countries.
  • The 2025 parent-brand rollout unifies studio fitness, recovery, and multi-brand franchise support.
  • HYROX and iFIT partnerships tie its workouts to race training and digital content.

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Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Flexible Work Hours
  • Unlimited Paid Time Off