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Autotrader.ca

Digital solutions for used-car dealers

Sales Specialist

Field SalesConfirmed live in the last 24 hours
Full-timeToronto, ON, Canada

About the Job

Requirements

  • Post-secondary education in Business, Marketing, Sales or a related discipline is preferred.
  • At least 5 years of direct B2B sales experience, ideally in automotive retail, SaaS, digital solutions or a related industry.
  • A proven track record of achieving or exceeding new-business sales targets.
  • Strong prospecting, discovery, presentation, negotiation and closing skills.
  • Ability to sell on business value and outcomes rather than product features alone.
  • Ability to manage a territory and sales pipeline with discipline and accountability.
  • Strong business acumen and ability to understand dealership operations and performance drivers.
  • Comfort using CRM tools, Microsoft Office and virtual presentation platforms.
  • Ability to learn and confidently demonstrate vAuto products and related solutions.
  • Strong communication, listening and relationship-building skills.
  • Experience selling to automotive dealerships and dealership groups is strongly preferred.
  • Experience with inventory management, merchandising, pricing, appraisal or automotive retail technology is an asset.
  • Comfort working independently in a field-based sales environment.

Responsibilities

  • Prospect and develop new dealership accounts within the assigned territory, focusing on net-new vAuto revenue.
  • Build and maintain a sales pipeline through outbound prospecting, referrals, industry relationships and targeted account planning.
  • Conduct discovery and needs assessments to understand each dealer’s inventory strategy, operational challenges and business objectives.
  • Present and demonstrate vAuto solutions, connecting product capabilities to measurable dealership needs.
  • Develop proposals, negotiate commercial terms and close new business in line with approved pricing and contracting processes.
  • Meet or exceed monthly, quarterly and annual sales targets and activity expectations.
  • Develop and execute a territory plan that prioritizes high-value prospects and opportunities.
  • Maintain prospecting activity and customer-facing time across the territory.
  • Manage opportunities through the full sales cycle, maintaining next steps, close dates and accurate forecasts.
  • Maintain accurate customer relationship management records, including activities, pipeline, opportunity stages, notes and follow-up.
  • Monitor competitive activity, dealer feedback and market trends, and share relevant insights with leadership and internal partners.
  • Build relationships with dealer principals, general managers, used vehicle managers and other key decision-makers.
  • Partner with internal teams on contracting, implementation and the transition from sale to onboarding.
  • Provide product education and set appropriate expectations during the sales process.
  • Represent Trader and vAuto in customer interactions, industry events and market activities.
  • Prepare sales forecasts, activity updates, pipeline reviews and performance reports.
  • Ensure contracts, documentation and internal submissions are complete, accurate and submitted on time.
  • Maintain working knowledge of vAuto solutions, Trader and AutoSync offerings, competitive products and automotive retail trends.

Desired Qualifications

  • Experience selling to automotive dealerships and dealership groups.
  • Experience with inventory management, merchandising, pricing, appraisal or automotive retail technology.

About the Company

Autotrader.ca

Digital solutions for used-car dealers

Autotrader.ca provides a set of digital tools for used-car dealers to grow online sales, including marketplace listings, web solutions, inventory management, web analytics, and conversion tools, all accessible via a subscription with optional premium listings on autoTRADER.ca for extra exposure. Dealers subscribe, upload inventory, publish listings, monitor visitor data, and use conversion features within a single platform to turn traffic into leads and sales. The platform differentiates itself with an integrated end-to-end suite of dealer tools plus strong marketplace exposure and practical support, all designed to keep tools simple and measurable. The goal is to help dealers attract more customers, manage inventory more efficiently, and increase sales in a competitive digital automotive market.

Company size
1,001-5,000
Company stage
Acquired
Total funding
$2.3B
Headquarters
Toronto, Canada
Founded
1975

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