S

Subaru

Automaker promoting family-centric culture and service

Field Performance Program Manager

Full-Time
$118.2k - $165k/yr+ Performance bonus
Senior, Expert
Bachelor's
Camden, NJ, USA
HybridHybrid schedule: remote work available two days per week after 90 days (Wednesdays and Fridays).
Sales & Account ManagementSales Operations

About the job

Requirements
  • Extensive understanding of automotive retail and wholesale operations.
  • Knowledge of Regional and Zone field operations and retailer performance management.
  • Strong analytical skills to evaluate program effectiveness, identify trends, and translate data into actionable recommendations.
  • Ability to influence stakeholders and drive results through collaboration and relationship building.
  • Project management experience and ability to manage multiple priorities and initiatives simultaneously.
  • Presentation, facilitation, verbal, and written communication skills.
  • Experience training and presenting to groups of varying sizes and organizational levels.
  • Ability to communicate effectively with all levels of the organization and external business partners.
  • Proficiency in Microsoft Office Suite, including Excel and PowerPoint.
  • Bachelor's degree required.
  • Eight to ten years of relevant experience in sales, field operations, incentive programs, automotive retail, business development, or a related discipline required.
Responsibilities
  • Lead end-to-end implementation of MySubaru programs for the Sales Department, including strategy, execution, performance, revenue planning, program setup, field communication, retailer engagement, and performance tracking to increase retailer adoption, subscription growth, and revenue achievement.
  • Serve as the primary MySubaru subject matter expert for the field team; travel regularly with District Sales Managers to visit retailers and lead discussions with General Managers, sales leadership, and other decision-makers; present program value, address objections, influence retailer behavior, and drive adoption of MySubaru subscription sales practices.
  • Partner with Field Operations, Connected Business, Retail Operations Training, and Loyalty & Aftersales teams to translate incentive strategy into achievable selling approaches that improve retailer performance and consistency.
  • Gather and apply retailer and field feedback through travel, retailer meetings, and performance analysis to refine program design, improve return on investment, and align programs with market trends.
  • Serve as the Sales Department lead for MySubaru incentive programs, partnering with Connected Business on platform capabilities, package design, pricing strategy, and retailer-facing program elements; use retailer performance results and field observations to support program assessments and recommendations.
  • Develop and enhance reporting tools, dashboards, and performance insights for field teams to manage retailer performance, identify opportunities, and support coaching conversations.
  • Lead incentive-related communications, including program announcements, updates, issue resolution, and field alerts, ensuring messaging is clear, actionable, and aligned with execution expectations.
  • Establish, manage, and achieve MySubaru performance targets by developing sales strategies, monitoring retailer performance, identifying adoption gaps, and implementing field actions that increase subscription penetration and revenue growth.
  • Support National Incentive Programs, including vehicle incentives, Regional Monthly Bonus, PINNACLE, and other initiatives, by providing reporting, retailer insights, field feedback, and execution support for program design, performance evaluation, and business decisions.
  • Support development and execution of annual and quarterly field sales programs, including District Sales Manager-focused initiatives and performance integration efforts.

About the company

Subaru designs, manufactures and markets vehicles while building a community around its brand through a family-like culture that includes employees, owners, retailers and partners. The Subaru Love Promise guides interactions to show love and respect to all people and to value diverse perspectives. Its product approach centers on reliable vehicles supported by a people-first culture and a partner network, emphasizing experiences and collaboration across its ecosystem. The goal is to grow business opportunities while improving the lives of employees and partners by fostering a connected Subaru family.

Company Size

N/A

Company Stage

N/A

Total Funding

N/A

Headquarters

Cherry Hill, New Jersey

Founded

N/A

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Simplify's Take

What believers are saying

  • September 2026 U.S. sales rose 13.2 percent, led by Forester at 15,989 units.
  • 2027 Forester Hybrid promises 40 percent better fuel economy and 581-mile range.
  • Motorq fleet telematics on 2027 models creates a new software revenue and retention channel.

What critics are saying

  • NHTSA recall 26V436 covers 541,237 vehicles, exposing labeling failures across Forester and Ascent.
  • 2026 Forester moonroof recall 26V346 hit 69,663 SUVs, signaling repeated supplier-quality breakdowns.
  • Honda, Toyota, and Hyundai hybrids outrun Subaru's thin electrification; EV relevance depends on Uncharted.

What makes Subaru unique

  • Symmetrical All-Wheel Drive plus Forester hybrids anchor Subaru's practical, all-weather identity.
  • Manual WRX and BRZ specials preserve enthusiast credibility while rivals abandon stick-shifts.
  • SubieCrew and Love Promise deepen loyalty through local chapters, not generic marketing.

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Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • 401(k) Company Match
  • 401(k) Retirement Plan
  • Paid Vacation
  • Paid Sick Leave
  • Paid Holidays
  • Unlimited Paid Time Off
  • Hybrid Work Options
  • Tuition Reimbursement
  • Vehicle Discount Programs

Company News

PR Newswire
Oct 13th, 2026
Subaru Trailseeker wins spot in Wards 10 Best Engines & Propulsion Systems list.

Subaru Trailseeker wins spot in Wards 10 Best Engines & Propulsion Systems list. Oct 13, 2026, 13:00 ET * New Subaru Trailseeker makes list in its first year on sale * Trailseeker praised for range, acceleration, and driving ease * 2027 Subaru Trailseeker on sale now, starting at $39,995 MSRP CAMDEN, N.J., Oct. 13, 2026 /PRNewswire/ - Subaru of America, Inc., today announced its Subaru Trailseeker was named to the 2026 Wards 10 Best Engines & Propulsion Systems list. The judges at WardsAuto praised the Trailseeker for its smooth operation, range, available power, and acceleration. For 2026, Wards evaluated 26 powertrains from returning winners as well as all-new or significantly updated cars, trucks, or SUVs. They were evaluated on several criteria, including power, torque, refinement, efficiency, and innovation. "The ultimate sleeper? Subaru's Trailseeker looks unassuming, yet powers through traffic like a muscle car," said Robin Warner, WardsAuto Judge and 10 Best Engines & Propulsion Systems Program Manager. "Its 375 horsepower combined with immediate electric powertrain response always satisfies. Its range estimates also hold up well in real-world driving, interstate and all. Yet Subaru keeps the price completely reasonable given such capability, very well done." The Subaru Trailseeker is a go-anywhere, rugged, all-electric SUV that arrived in early 2026. Starting at $39,995 MSRP, the Trailseeker features Subaru Symmetrical All-Wheel Drive, 375 combined horsepower from dual electric motors, 8.5 inches of ground clearance, up to 281 miles of range on a single charge, and a 14-inch Subaru Multimedia System as standard equipment on all trim levels. Powered by a 74.7-kWh high-capacity lithium-ion battery, the 2027 Subaru Trailseeker includes a standard North American Charging Standard (NACS) charge port, which unlocks access to more than 25,000 charging stations across North America, and can charge from 10% to 80% in as little as 28 minutes at speeds up to 150 kW on a DC-fast charger. With an onboard battery preconditioning system, enabled either by navigating to a charging destination or by the driver via touchscreen controls, the Trailseeker can charge its battery in cold climates - as low as 14 degrees Fahrenheit - at speeds comparable to those in normal weather conditions. More information about the Subaru Trailseeker can be found on Subaru's Media Site or at Subaru.com. About Subaru of America, Inc. Subaru of America, Inc. (SOA) is an indirect wholly owned subsidiary of Subaru Corporation of Japan. Headquartered in Camden, N.J., the company markets and distributes Subaru vehicles, parts, and accessories through a network of about 640 retailers across the United States. All Subaru products are manufactured in zero-landfill plants, including Subaru of Indiana Automotive, Inc., the only U.S. automobile manufacturing plant designated a backyard wildlife habitat by the National Wildlife Federation. SOA is guided by the Subaru Love Promise(R), which is the company's vision to show love and respect to everyone and to support its communities and customers nationwide. Over the past 20 years, SOA and the SOA Foundation have donated more than $357 million to causes that Subaru and its customers care about, and Subaru employees have logged more than 130,000 volunteer hours. Through these actions and more, Subaru is dedicated to being More Than a Car Company(R) and to making the world a better place. Aaron Cole Product Communications Manager 856.488.3697 [email protected] Miranda Jimenez Product Communications Specialist 856.438.2820 [email protected] Karley Dowdy Product Communications Specialist 856.438.2820 [email protected] SOURCE Subaru of America, Inc.

ADME
Oct 7th, 2026
Subaru Crosstrek gets limited-edition surfing makeover in Aussie collab.

Subaru Crosstrek gets limited-edition surfing makeover in Aussie collab. First reported by CarExpert · 8 October at 7:30 am Who's covering this - 1 article * Motoring press - 1 Image: CarExpert The quick read. * Subaru is releasing a limited-edition surf-inspired small SUV in collaboration with Rip Curl. * The vehicle is expected to attract a specific demographic to local showrooms. * The limited-edition nature of the collaboration could create a sense of urgency among potential buyers. * The partnership with Rip Curl adds a unique selling point to the Crosstrek. For dealers: The limited-edition Subaru Crosstrek with a surfing makeover has the potential to drive foot traffic and sales for Australian dealers, particularly among younger buyers. AI-assisted summary of the coverage below - check the original reporting before relying on specifics. ADME commentary The ADME angle. The Subaru Crosstrek's limited-edition surfing makeover is a strategic move to attract a specific demographic to local showrooms, potentially increasing foot traffic and brand engagement. This collaboration with Rip Curl, an iconic Australian brand, adds a unique selling point to the Crosstrek, differentiating it from other small SUVs in the market. What it means for the order bank. The limited-edition nature of this collaboration could create a sense of urgency among potential buyers, encouraging them to place orders sooner rather than later, which could positively impact sales figures for Subaru dealers. The surfing theme may also appeal to a younger demographic, which could help Subaru dealers tap into a new market segment and increase sales among first-time buyers. Competitor response and market dynamics. Other small SUV manufacturers may respond to this move by introducing their own limited-edition collaborations or special editions, which could lead to increased competition in the market and potentially impact pricing and margin for Subaru dealers. However, the unique partnership with Rip Curl gives Subaru a competitive edge, allowing them to stand out in a crowded market and attract buyers looking for a distinctive vehicle. Actionable insights for dealers. This week, Subaru dealers can capitalize on the buzz around the limited-edition Crosstrek by promoting the vehicle through social media and in-store displays, highlighting the exclusive surfing-inspired features and the partnership with Rip Curl. Go deeper - ADME analysis Full coverage. CarExpert · Motoring press · 8 October at 7:30 am Subaru is bringing a special new surf-inspired small SUV to local showrooms, built in collaboration with iconic Australian brand Rip Curl.

Your Car Sold
Oct 7th, 2026
Bathurst drama, stolen corvettes, and recall chaos: what's shaking the automotive world.

Bathurst drama, stolen corvettes, and recall chaos: what's shaking the automotive world. 7 October 2026 The automotive world never takes a break, especially on a Thursday like today, October 8, 2026. As weekend racing looms and recalls threaten to disrupt the calm, the industry is buzzing with energy - some of it good, some of it wild. From the high-speed drama of Supercars at Bathurst to the eerie return of a submerged C7 Corvette, there's no shortage of stories that make you pause, wonder, and maybe even rethink what makes this world so captivating. The blend of performance, controversy, and a little bit of mystery has set the tone for what could be a pivotal week in automotive culture. The Supercars season is heating up with a fiery mix of strategy, engine endurance, and a growing debate over technical fairness. Toyota's new Supra has brought speed to Bathurst 1000, but not without raising eyebrows about its reliability after the grueling 1000km race. Drivers like Ryan Walkinshaw are pushing for more transparency in testing, while Team 18's David Reynolds is facing an uncertain future as the team reevaluates its 2027 lineup. With a new generation of cars entering the grid and old guard veterans still competing, the balance between innovation and parity is under intense scrutiny. Bathurst 1000: Supra speed meets technical struggles. Toyota's arrival at Bathurst 1000 was met with high hopes, but not all things went smoothly. The Supra, known for its sharp handling and powerful engine, delivered impressive pace on the track, yet durability issues have sparked concern. During a grueling 1000km race, questions arose over whether the car's engine could sustain the demands of such a long event. Ryan Walkinshaw, a prominent figure in Supercars, voiced concerns about the lack of clear data-sharing when it comes to testing parity. The debate isn't just about performance - it's about fairness and the integrity of the sport. Meanwhile, Team 18 is in a delicate position as they weigh their options for 2027, with David Reynolds possibly on the outside looking in. Recalls: from subarus to rivians, safety remains top priority. Safety remains at the forefront of automotive attention this week, with several recalls making headlines. Subaru is addressing a hybrid transmission issue in its Forester, which could lead to unexpected power loss during driving. The company has issued a recall affecting certain model years, urging owners to schedule service immediately. Meanwhile, Rivian is dealing with a potential drive power loss in its R2 electric truck due to a loose connection - a problem that could leave drivers stranded if not resolved quickly. Ram is also recalling 149 of its 1500 pickups over faulty daytime running lights, a seemingly minor issue that could pose visibility risks on the road. A stolen Corvette resurfaces after years underwater - what does it mean? In a story that seems like it belongs in a movie, a stolen C7 Corvette has resurfaced after years underwater. According to Carscoops, the car was found in a submerged location and while it's clear that the vehicle suffered irreparable damage, its reappearance is both shocking and surreal. The incident brings to light the strange and sometimes dark side of automotive culture - where cars aren't just machines but symbols of identity, freedom, and even obsession. It also raises questions about how stolen vehicles are tracked and recovered, especially in cases involving long-term disappearances. Industry trends: the push for data-driven racing and fair play. As motorsport continues to evolve, there's an increasing demand for data-driven decision-making over politics and speculation. Team principals like Adrian Burgess have called for a shift in how decisions are made, advocating for transparency and measurable outcomes rather than gut feelings or public opinion. This movement reflects broader trends across the automotive industry - where performance is being scrutinized not just on track but through analytics, efficiency, and safety compliance. What this all means for car enthusiasts. This week's events are a reminder that the world of cars is never static - it's full of twists, turns, and unexpected moments. For enthusiasts, whether they're watching races from the sidelines or sitting in their garages with a cup of coffee, these stories serve as a vivid reminder of why Yourcarsold love this industry. From the thrill of a high-speed race to the urgency of a safety recall, every moment plays a role in shaping the future of automotive culture. The drama at Bathurst, the strange return of a Corvette, and the ongoing push for fairness in racing all point toward a vibrant, ever-evolving space where passion and performance collide. As Yourcarsold move forward into what promises to be another intense weekend of racing, one thing is clear: the automotive world will keep surprising Yourcarsold. And that's exactly what makes it so compelling.

Khulekani On Wheels
Oct 2nd, 2026
Subaru introduces the Forester Sport and Premium.

Subaru introduces the Forester Sport and Premium. By Xolile Hopa The Sport and Premium sit at the upper end of the Subaru Forester range. Both share the same engine, all-wheel drive and practical SUV body. The Sport adds a more rugged look, while the Premium focuses on comfort. Both models get LED headlamps, a roof spoiler, rain-sensing wipers and a power sliding sunroof, but each has its own look. The Sport rides on 18-inch black alloy wheels and adds matt black ladder-style roof rails and gloss charcoal mirrors for an outdoorsy feel. The Premium opts for 18-inch black and silver machined alloys, low-profile roof rails and gloss black mirrors for a more polished finish. Standard equipment includes keyless entry, push-button start, a powered tailgate with kick sensor, dual-zone air conditioning, paddle shifters, a 10-way power driver's seat and rear seat ventilation. Both have an 11.6-inch touchscreen with voice control. Engine and performance Whether you choose the Sport or the Premium, the drivetrain is the same: a 2.5-litre Boxer petrol engine and a Lineartronic CVT producing 136 kW and 247 N.m. Symmetrical All-Wheel Drive with Active Torque Split sends the power to all four wheels. Both reach 100 km/h in 9.7 seconds, consume 7.9 L/100 km on the combined cycle and emit 180 g/km of CO2. Space and practicality Both measure 4,655 mm long, 1,830 mm wide and 1,730 mm tall, with 220 mm of ground clearance. Boot space is 496 litres with the rear seats up and 1,174 litres with the 60/40 split seats folded. Maximum towing capacity is 1,500 kg.When the road gets rough, X-Mode with Hill Descent Control is there as standard. Subaru's Eyesight technology is standard on both. It includes Pre-Collision Braking, Adaptive Cruise Control, Lane Centring Control and Autonomous Emergency Steering. Both also have Blind Spot Monitoring, Reverse Automatic Braking, front and reverse cameras and a full set of airbags, including a driver's knee airbag and a far-side airbag. ISOFIX anchors are fitted for child seats. Warranty and service Ownership is backed by a five-year/150,000 km warranty and Subaru Assist on both the Sport and Premium. Each also comes with a five-year/105,000 km maintenance plan, and services are due every 15,000 km.

CarBuzz
Oct 1st, 2026
WRX, Forester are the stars in Subaru's surprising comeback story.

WRX, Forester are the stars in Subaru's surprising comeback story. Published Oct 1, 2026, 2:54 PM EDT Brett T. Evans has more than a decade of experience driving, writing about, and evaluating automobiles. His early career comprised writing about pre- and post-war classic cars, as well as late-model performance diesel trucks. These varied experiences allowed him the chance to gain expertise in every corner of the auto world. Today, he spends much of his time on modern car culture and mass-market news. Subaru made some great moves for the 2026 model year when it brought back the base-model WRX, lowering the cost of entry by thousands for the popular rally-bred sports sedan. Not only that, but the automaker's evergreen Forester is enjoying its own record-breaking popularity, meaning that even in a tough year, the company's looking great when it comes to sales. In fact, pretty much the entire Subaru lineup posted improved showroom performance in September 2026 versus September 2025, portending great things for the future. The WRX saw sales rise by more than double. Although it's still a comparatively low-volume vehicle, the Subaru WRX enjoyed a tidy little boost last month, finding 1,703 new homes in September 2026. That's a huge 166.1 percent increase from the 640 units Subaru sold the same month last year, a jump that is potentially due to the return of the base model that was discontinued for 2025. The entry-level 2026 WRX costs $32,495, shaving more than $5,000 off its starting price from the 2025 model year. In fact, the base model from this year is actually $240 cheaper than its 2024 equivalent, meaning Subaru is listening to some of its most enthusiastic shoppers when it comes to cost of entry. Although it lacks some of the luxury and technology features of its more expensive siblings, CarBuzz Inc. really like the cheapest WRX trim. With a turbocharged, 271-horsepower engine, six-speed manual gearbox, and Symmetrical all-wheel drive, the Subie is a riot to hustle down a winding road, as CarBuzz Inc. learned motoring in a bunch of US-spec examples through the tight, curving landscape of Wales over the summer. There, the car's rally-oriented, soft suspension is a boon, providing decent body control while still keeping broken pavement from upsetting the handling. Similar to 2026 Subaru WRX Sedan for Sale near New York, NY How were the Forester's sales? It shouldn't surprise anyone to learn that the reasonably priced, spacious Forester is Subaru's most popular vehicle. What may come as a shock, however, are its 15,989 sales in September 2026, a new record for the month. That's a marked 45.9 percent improvement over September 2025. CarBuzz Inc. presume the efficient, torquey available hybrid powertrain and the newly redesigned Wilderness model deserve some of the credit - Subaru will combine the two in its first gas-electric off-road model when it launches the Wilderness hybrid later this year. Overall, most of Subaru's offerings enjoyed improved sales last month compared to the same month in 2025. The Ascent sold about 16 percent better in September 2026, while the BRZ sports coupe posted a 20 percent improvement. The strong-selling Outback's 12,651 sales last month were a slight 1.1 percent improvement over September 2025, too. Only the Impreza, Solterra, and lame-duck Legacy posted setbacks, although the arrival this year of the Uncharted and Trailseeker EVs more than compensated for their sibling's losses. Overall sales year to date still lag behind 2025 somewhat. By September 30, Subaru had found 475,878 buyers for its products this year, compared to 483,037 units sold in the first nine months of 2025. Still, if the company's impressive momentum continues in the final quarter of 2026, the company might be fully back on track for an improvement over last year. Base: $32,495 * Base Trim Engine - 2.4L H4 ICE * Base Trim Transmission - 6-speed manual * Base Trim Drivetrain - All-Wheel Drive * Base Trim Horsepower - 271 HP @5600 RPM * Base Trim Torque - 258 lb.-ft. @ 2000 RPM * Base Trim Fuel Economy (city/highway/combined) - 19/26/22 MPG * Make - Subaru * Model - WRX Sedan * Segment - Compact Performance Sedan CarBuzz insight - why this matters: Subaru's reputation trades very heavily on sport-compact cars and budget-friendly crossovers, so it's no surprise to learn that the cheaper WRX and the more efficient Forester are snapping up the wallets and purses of interested customers left and right. CarBuzz Inc.'d love to see the automaker's sales continue to rise, especially since it might encourage Subaru to introduce more hybrids - currently, the Outback and Ascent SUVs are gas-only - and to remain committed to its rally-ready sports sedan.