User Acquisition Specialist

About Us:

Headlight is a growth marketing agency focused on scaling consumer products through industry-leading performance advertising, creative, and analytics services. We work with innovative start-ups to emerging global brands on an integrated partnership model built on world-class execution and deep strategic collaboration.

We are a fully remote company with teammates across the United States and Canada and pride ourselves on a low ego, no BS culture. We are looking for driven, ambitious self-starters who can help us execute on our mission to build a category-leading company that evolves the agency model and pushes the boundaries of digital advertising.

Position Overview:

We are seeking an ambitious and results-driven Performance Marketing and User Acquisition Specialist to manage and optimize performance campaigns across various platforms, ensuring maximum ROI for our clients. The ideal candidate will have hands-on experience with digital advertising platforms such as Meta and Google Ads, strong data-analysis interest and skills, and a natural curiosity for performance marketing.

This role requires an analytical yet creative mindset, a burgeoning understanding of digital marketing, and the ability to work collaboratively with cross-functional teams.

Responsibilities:

• Own channel-level execution and strategy, collaborating closely with a growth manager and director to deliver exceptional growth results for a portfolio of exciting clients in their growth phase

• Execute and manage paid media campaigns on platforms such as Google Ads, Meta, TikTok, CTV, YouTube, and a variety of others

• Conduct audience segmentation, creative testing, and constant experimentation to drive performance improvements

• Monitor campaign performance metrics (CPA, ROAS, etc.) and implement optimizations to achieve client goals

• Collaborate and communicate directly with the client’s team- taking performance reports, implementing insights to communicate the “why” things are happening, and what are our next steps on the back of them

• Draw insights from creative testing, and collaborate with creative teams to inform and guide exceptional campaign assets and creative strategy.

• Stay updated on the latest trends, tools, and strategies in paid media and digital marketing.

• Manage budgets and time effectively, ensuring spend aligns with campaign goals and timelines.

Qualifications:

• 1-3 years proven experience managing paid media campaigns across multiple platforms, like Google Ads and Meta Ads.

• A passion or natural curiosity for digital marketing, and an inner drive to take channel knowledge to learn and improve into a T-shaped marketer.

• Proficiency in platforms like Google Ads, Meta Business Manager, and Google Analytics.

• Demonstrated ability to analyze data, draw actionable insights, and make data-driven decisions through tools like Microsoft Excel or  Google Sheets

• A growing Practical measurement knowledge such as: pixel/CAPI basics, UTMs, conversion events, GA4 fundamentals, and an understanding of “what can go wrong.”

• Exceptional organizational skills, with the ability to manage multiple projects and deadlines.

• Strong communication skills in English - both written and verbal - and the ability to explain performance changes and next steps in plain language to clients

• A passion for learning and growing as a marketer, and driving performance results

Preferred candidates might have:

• Experience working in an agency environment or managing multiple clients simultaneously.

• Awareness and limited knowledge of statistics

• Experience working in App Marketing

• Experience operating with annual media budgets of $10M+ 

Compensation, Benefits & Perks:

• Competitive salary

• Fully remote work environment

• 401(k) - US Employees

• Unlimited PTO

• Pays 100% Health, Vision & Dental Insurance for US Employees

• Pays 100% Health, Vision & Dental Insurance for Canada-based Employees

• Opportunities to travel

• Flexible work hours based on the traditional schedule

• Working with a team of marketing nerds striving to find the cutting edge of our trade

• Work anywhere! — We are a 100% remote company (even prior to COVID)