Content Marketing Specialist - Marketing

The Company

PayPal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy. 

We operate a global, two-sided network at scale that connects hundreds of millions of merchants and consumers. We help merchants and consumers connect, transact, and complete payments, whether they are online or in person. PayPal is more than a connection to third-party payment networks. We provide proprietary payment solutions accepted by merchants that enable the completion of payments on our platform on behalf of our customers.

We offer our customers the flexibility to use their accounts to purchase and receive payments for goods and services, as well as the ability to transfer and withdraw funds. We enable consumers to exchange funds more safely with merchants using a variety of funding sources, which may include a bank account, a PayPal or Venmo account balance, PayPal and Venmo branded credit products, a credit card, a debit card, certain cryptocurrencies, or other stored value products such as gift cards, and eligible credit card rewards.  Our PayPal, Venmo, and Xoom products also make it safer and simpler for friends and family to transfer funds to each other. We offer merchants an end-to-end payments solution that provides authorization and settlement capabilities, as well as instant access to funds and payouts. We also help merchants connect with their customers, process exchanges and returns, and manage risk. We enable consumers to engage in cross-border shopping and merchants to extend their global reach while reducing the complexity and friction involved in enabling cross-border trade. 

Our beliefs are the foundation for how we conduct business every day.  We live each day guided by our core values of Inclusion, Innovation, Collaboration, and Wellness. Together, our values ensure that we work together as one global team with our customers at the center of everything we do – and they push us to ensure we take care of ourselves, each other, and our communities.

Job Summary:

Paidy’s marketing team is looking for a Content Marketing Manager to lead content and owned channel operations. This is a hybrid role with a strategic split of 50% owned media and 50% social media.

In owned media, you will be responsible for executing promotions that originate from the merchant team, working closely with the Head of CRM and owning delivery through to execution.

In social media, you will lead a wide range of initiatives, from developing the strategic roadmap for our official social accounts (including X) to driving the brand voice, nurturing the community, and extracting insights through social listening.

In coordination with the Head of CRM, you will also provide channel operations support, as needed, for large-scale partner initiatives with companies such as Apple, Amazon, and others.

Job Description:

Essential Responsibilities:

• Contribute to the development and execution of marketing campaigns
• Suggest efficiencies and improvements within the marketing team
• Assist in analyzing marketing data and generating reports
• Support the creation and distribution of marketing content
• Collaborate with team members to achieve marketing objectives
• Exercise judgment on marketing-related issues and provide input on solutions

Minimum Qualifications:

• 1+ years relevant experience and a Bachelor’s degree OR Any equivalent combination of education and experience.

【Required Qualifications】

• 5+ years of hands-on experience combining social/content marketing with marketing automation/CRM operations
• Knowledge of marketing analytics, digital advertising strategy and execution, social listening tools, and data-driven strategy development
• Experience planning, managing, and analyzing social media accounts (X/Twitter in particular)
• Experience coordinating and managing project progress across multiple internal and external stakeholders
• Native-level Japanese (required)

【Preferred Qualifications】

• Experience working in Fintech, e-commerce, payment services, FMCG, financial services, or pharmaceuticals
• Hands-on experience with ASO (App Store Optimization) or SEO
• Experience using a CMS (such as WordPress) or social media management tools (such as Sprinklr or Hootsuite)
• Experience writing creative briefs and directing designers and writers
• Experience measuring and improving content performance using GA4 or other analytics tools
• Hands-on experience with a major marketing cloud platform (Salesforce or HubSpot); official certification holders will be given preference

Subsidiary:

Paidy

Travel Percent:

0The base pay for this role will depend on where you work and the relevant experience and expertise you bring. The expected range of pay for this role by location is:

Primary Location | Pay Range:

Tokyo, Tokyo Prefecture; (¥5,408,000.00 - ¥7,733,000.00 Annually)

Additional Location(s) | Pay Range:

No other locations are assigned to this requisition currently.

Additional compensation for this role may include an annual performance bonus, equity, or other incentive compensation, as applicable.

PayPal does not charge candidates any fees for courses, applications, resume reviews, interviews, background checks, or onboarding. When making an application directly, we will never ask you to share passwords, one-time passcodes (OTP), or verification codes.  Any such request is a red flag and likely part of a scam. All communication regarding your application will come from official PayPal email domains. If you suspect fraudulent activity, please report it immediately.  To learn more about how to identify and avoid recruitment fraud please visit https://careers.pypl.com/contact-us. 

For the majority of employees, PayPal's balanced hybrid work model offers 3 days in the office for effective in-person collaboration and 2 days at your choice of either the PayPal office or your home workspace, ensuring that you equally have the benefits and conveniences of both locations.

Our Benefits:

At PayPal, we’re committed to building an equitable and inclusive global economy. And we can’t do this without our most important asset-you. That’s why we offer comprehensive, choice-based programs, to support all aspects of personal wellbeing—physical, emotional, and financial—delivering meaningful value where it matters most. We strive to create a flexible, balanced work culture with a holistic approach to benefits, including generous paid time off, healthcare coverage for you and your family, and resources to create financial security and support your mental health.

Who We Are:

Click Here to learn more about our culture and community.

Commitment to Diversity and Inclusion 

PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state, or local law.  In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities.  If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at [email protected].  

Belonging at PayPal: 

Our employees are central to advancing our mission, and we strive to create an environment where everyone can do their best work with a sense of purpose and belonging. Belonging at PayPal means creating a workplace with a sense of acceptance and security where all employees feel included and valued. We are proud to have a diverse workforce reflective of the merchants, consumers, and communities that we serve, and we continue to take tangible actions to cultivate inclusivity and belonging at PayPal.

Any general requests for consideration of your skills, please Join our Talent Community.

We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates. Please don’t hesitate to apply.