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New Balance

Privately held footwear and apparel manufacturer

Global Key Account - General Merchandising Manager

Product ManagementConfirmed live in the last 24 hours
Full-time$141.2k - $223.2k /yr

About the Job

Requirements

  • A bachelor’s degree or equivalent experience is required, along with a minimum of 12–15+ years of industry experience; experience working directly with wholesale partners is preferred.
  • Knowledge of channel segmentation, range architecture, product assortment planning, concept drivers, and product flow is required.
  • Must be deadline-oriented, analytically skilled, able to manage multiple projects simultaneously, and a resourceful problem solver with a do-it-yourself approach.
  • Must be able to present and negotiate with the key account team and influence multiple regions, cultures, and senior leadership.
  • Must have solid oral and written communication skills and the ability to influence alignment to the strategic direction of the merchandising plan and build strong internal and external relationships.
  • Must have proven leadership skills that align the team to a common outcome and experience working in a team environment.
  • International travel is required at key go-to-market gates.

Responsibilities

  • Lead strategic global merchandising for both global key account wholesale partners in the athletic specialty channel.
  • Lead coordinated strategic planning across multiple business units in alignment with global category direction.
  • Own global key account merchandising plans deployed by regional channel merchandising teams across North America, Europe, the Middle East, and Africa, and Asia-Pacific, informed by global business analytics, consumer research, and marketplace dynamics.
  • Provide direct input into global long-range plans and own key product, lifecycle management, product architecture and mix, and segmentation strategy for each account.
  • Oversee a strategic global key account merchandising plan aligned with both businesses’ objectives and strategies and New Balance brand alignment.
  • Understand broader consumer behavior across lifestyle, fashion, and sport marketplaces, as well as target consumers within the distribution channel.
  • Manage and develop team members by providing clear direction, coaching, feedback, and support grounded in the brand approach, commercial ambition, and company values.
  • Reconcile regional commercial input across both accounts and provide direct input to the global category merchandising team.
  • Drive each account’s assortment strategy at every go-to-market milestone, ensuring priority categories and global model focus are executed in conjunction with model lifecycle planning and the long-range plan.
  • Develop assortments that achieve shape, share, and product-mix targets defined in the long-range plans while protecting key franchises through lifecycle management.
  • Protect the integrity of key models and franchises through disciplined lifecycle management and product segmentation.

Desired Qualifications

  • Direct experience working with wholesale partners is preferred.

About the Company

New Balance

Privately held footwear and apparel manufacturer

New Balance is a major footwear and apparel company that sells athletic shoes and clothing in more than 120 countries. It focuses on performance, quality, and craftsmanship to ensure comfort and a good fit for athletes. The company’s products are built through careful design and manufacturing choices to enhance movement and support, rather than relying on hype or fad trends. What sets New Balance apart is that it remains privately held, which the company says allows it to act independently and pursue its own standards without shareholder pressure, while continuing to invest in its associates and communities. New Balance aims to push boundaries—whether by updating styles, improving production methods, or expanding its headquarters—while maintaining integrity and teamwork. Its broader goal is to help people move well, support athletes, and contribute positively to the communities in which it operates.

Company size
10,001+
Company stage
Grant
Total funding
$80K
Headquarters
Boston, MA
Founded
1906

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